---
title: "How-to Guide — Page 2"
url: "https://joy.so/blog/category/how-to-guide/page/2/"
kind: "page"
description: "Step-by-step setup, from earn rules and reward types to the launch email. (Page 2.)"
page: 2
total_pages: 4
---

# How-to Guide — Page 2

- [Brand Extension vs Brand Loyalty: How Ecommerce Brands Should Decide When to Grow](https://joy.so/blog/md/brand-extension-vs-brand-loyalty-how-ecommerce-brands-should-decide-when-to-grow/): Most ecommerce owners think more products mean more revenue. But they confuse brand extension with brand loyalty, and that confusion quietly drains their margins.
- [Benefits of Brand Loyalty: Why It’s the Most Profitable Growth Lever for Ecommerce Brands](https://joy.so/blog/md/benefits-of-brand-loyalty/): Want stronger retention and higher margins? Learn the true benefits of brand loyalty and how it drives long-term ecommerce growth.
- [Brand Affinity vs Brand Loyalty: The Strategic Difference That Drives Ecommerce LTV (2026 Guide)](https://joy.so/blog/md/brand-affinity-vs-brand-loyalty/): Confused about brand affinity vs brand loyalty? Discover the key difference and how it drives retention, margins, and LTV growth.
- [Brand Loyalty Meaning: Definition, Examples & Ecommerce Strategy Guide 2026](https://joy.so/blog/md/brand-loyalty-meaning/): Brand loyalty meaning, explained for ecommerce: the three layers behind it, how it differs from customer loyalty, and how to build it in 2026.
- [Loyalty Program Management: What It Actually Takes to Run a Program That Grows](https://joy.so/blog/md/loyalty-program-management-guide/): If your loyalty program launched strong and then quietly stopped moving, this is the guide that fixes it
- [Corporate Loyalty Programs: How to Build One That Actually Works](https://joy.so/blog/md/corporate-loyalty-programs/): Most guides treat employee recognition and customer loyalty as separate topics. They shouldn't. 
- [Black Friday Checklist That Turns Traffic Into Revenue](https://joy.so/blog/md/black-friday-checklist/): Four settings on a Black Friday checklist take days, not minutes. A 14-day points approval period lands BFCM points on 11 December.
- [Shopify BFCM Guide: Black Friday 2026 Is 27 November](https://joy.so/blog/md/shopify-bfcm-guide/): Black Friday 2026 is 27 November and Cyber Monday is 30 November. Shopify changed how it counts BFCM customers, so 81M is not growth.
- [WhatsApp Marketing for Shopify: Boost Sales & Customer Engagement With Dondy](https://joy.so/blog/md/whatsapp-marketing-for-shopify/): Discover why Shopify merchants should use WhatsApp marketing for their store and how Dondy can help them.
- [Set Up Your BFCM Loyalty in 15 Minutes](https://joy.so/blog/md/set-up-your-bfcm-loyalty-in-15-minutes/): Set up BFCM loyalty in fifteen minutes, then spend a sixteenth placing one real order with both the sale discount and a reward on it.
- [What Is Coalition Loyalty Program and How to Build a Successful One](https://joy.so/blog/md/coalition-loyalty-program/): Coalition loyalty programs unite multiple brands to offer seamless rewards across businesses. This guide explores how they work, their benefits, and steps to create a successful program.
- [7 Types Of Customer Loyalty & How to Strengthen Them](https://joy.so/blog/md/types-of-customer-loyalty/): Explore seven types of customer loyalty and learn effective strategies to boost retention and long-term success. Enhance your loyalty program and strengthen customer connections today!

## Pages

- [Page 1](https://joy.so/blog/category/md/how-to-guide/)
- [Page 2](https://joy.so/blog/category/md/how-to-guide/page/2/) (this page)
- [Page 3](https://joy.so/blog/category/md/how-to-guide/page/3/)
- [Page 4](https://joy.so/blog/category/md/how-to-guide/page/4/)