---
title: "The Joy blog — Page 2"
url: "https://joy.so/blog/page/2/"
kind: "page"
description: "Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team. (Page 2.)"
page: 2
total_pages: 19
---

# The Joy blog — Page 2

- [ABConvert Review 2026: Is This Shopify A/B Testing App Worth It?](https://joy.so/blog/md/abconvert-review-2026/): A complete ABConvert review covering its features, pricing, pros and cons, and how it compares with Shopify's native testing tools. Find out if this A/B testing app is right for your store.
- [7 Best Shopify Wishlist Apps to Capture More Sales (2026)](https://joy.so/blog/md/best-wishlist-apps-for-shopify/): The 7 best wishlist apps for Shopify, compared on features and pricing, plus where a wishlist app fits into your store's bigger retention strategy.
- [Rubik Variant Images & Swatch Review: The Best App for Large Variant Catalogs](https://joy.so/blog/md/rubik-variant-images-review/): Rubik Variant Images & Swatch earns its 5.0/5 rating with features that actually work, like AI auto-assign - here's what that's worth for the price.
- [23 Best Referral Program Examples by Industry (And How to Build Your Own)](https://joy.so/blog/md/referral-program-examples/): Most referral roundups stop at the reward. We checked 23 programs against each brand's own page to show what actually makes them work - and how to build your own.
- [Customer Retention Goals: 5 Targets to Set (and How to Hit Them)](https://joy.so/blog/md/customer-retention-goals/): A goal-first guide to customer retention: the five targets worth setting, how to make each one SMART, and the strategy that hits it.
- [Referral Partner Program: A 6-Step Guide to Real Revenue](https://joy.so/blog/md/referral-partner-program/): A practical guide to building a referral partner program: how it differs from customer referrals, a 6-step setup, commission models, the metrics that matter, and why most stall.
- [Customer retention benchmarks for ecommerce: What's a good rate?](https://joy.so/blog/md/customer-retention-benchmarks/): A clear-eyed look at ecommerce retention benchmarks: the one number worth trusting, why most by-industry tables mislead, and how to benchmark against yourself.
- [How to set up customer retention automation (without a big team)](https://joy.so/blog/md/customer-retention-automation/): A step-by-step guide to automating customer retention across the customer lifecycle, from onboarding to win-back.
- [Customer Retention Analytics: Turn Your Data Into Retention Action](https://joy.so/blog/md/customer-retention-analytics/): Most retention guides stop at the numbers. This one shows how to read your retention data and turn each metric into a concrete loyalty play for your Shopify store.
- [Customer Acquisition vs Retention: Where to Put Your Next Dollar](https://joy.so/blog/md/customer-acquisition-vs-retention/): Customer acquisition and retention aren't a contest. Here's what each really costs, when to prioritize which, and a simple LTV:CAC way to decide your split.
- [What Is a Referral Code? How It Works (And How to Set One Up)](https://joy.so/blog/md/referral-code/): A referral code ties a discount to a person, not just a price. Here's how referral codes work, real ecommerce examples, and how to set one up on your store.
- [15 Loyalty Program Email Examples (With Copy-Paste Templates)](https://joy.so/blog/md/loyalty-program-email-templates/): 15 loyalty program emails your store should send, each with a copy-paste template, subject line ideas, and the exact trigger that sends it. Plus a metrics cheat sheet and how to automate the whole thing with Shopify Flow.

## Pages

- [Page 1](https://joy.so/blog/md/)
- [Page 2](https://joy.so/blog/md/page/2/) (this page)
- [Page 3](https://joy.so/blog/md/page/3/)
- [Page 4](https://joy.so/blog/md/page/4/)
- [Page 5](https://joy.so/blog/md/page/5/)
- [Page 6](https://joy.so/blog/md/page/6/)
- [Page 7](https://joy.so/blog/md/page/7/)
- [Page 8](https://joy.so/blog/md/page/8/)
- [Page 9](https://joy.so/blog/md/page/9/)
- [Page 10](https://joy.so/blog/md/page/10/)
- [Page 11](https://joy.so/blog/md/page/11/)
- [Page 12](https://joy.so/blog/md/page/12/)
- [Page 13](https://joy.so/blog/md/page/13/)
- [Page 14](https://joy.so/blog/md/page/14/)
- [Page 15](https://joy.so/blog/md/page/15/)
- [Page 16](https://joy.so/blog/md/page/16/)
- [Page 17](https://joy.so/blog/md/page/17/)
- [Page 18](https://joy.so/blog/md/page/18/)
- [Page 19](https://joy.so/blog/md/page/19/)