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Levents: A fashion trendsetter revamp their loyalty program with Joy

300k+

Customers adoption

30M+

actions in the first 30 days

2B+

points rewarded and redeemed

Discovering Joy has been an absolute game-changer for me. It's not just about the convenience or the efficiency it brings into my daily routine; it's the sheer pleasure of interaction that sets it apart. From the intuitive design to the seamless user experience, every aspect has been crafted to meet the user's needs perfectly.

Levents Chief Operation Officer

Executive Summary

Levents partnered with Joy Loyalty to undergo a substantial rebranding and transitioned to Shopify Plus, with the goal of enhancing both their digital presence and physical store experience. 

 

Leveraging Joy Loyalty's technology, Levents migrate and upgrade their Loyalty Program, which integrates seamlessly with their point-of-sale systems, improving the overall customer service experience. This strategic initiative led to significant enhancements in customer interaction and loyalty, further elevating their brand's strategy. The introduction of the Loyalty Program notably improved customer satisfaction and positively impacted sales metrics shortly after its implementation.

 

About Levents

Levents is a leading street fashion brand known for its simple, modern design philosophy, high-quality products, and its mission to empower the global youth to confidently express their individuality through fashion. 

 

The brand consistently innovates unique clothing collections to support and celebrate young talent via fashion trends and creative community activities, aiming for a sustainable impact. With a focus on quality packaging, visual arts, and meticulous attention to detail, Levents has become a top choice among young people, especially in Vietnam, for streetwear fashion​

Use case #1

Membership Tiers migration and upgrade

The challenge

Levents was using a legacy systems that restricted them from

The solution

Our team closely collaborated with Vinamilk, integrating APIs and Webhooks to enrich the Vinamilk Rewards page with an engaging gamification experience, aligned with their brand image. This synergy extended to Vinamilk's mobile apps, enhancing loyalty engagement and allowing Vinamilk to optimize customer interactions.

 

Joy's robust loyalty program engine, capable of handling over 30 million actions monthly, empowers Vinamilk with unparalleled performance, ensuring a seamless and scalable customer loyalty experience.

The results

300k+

Customers adoption

30M+

actions in the first 30 days

2B+

points rewarded and redeemed in the first 30 days

Use case #2

Loyalty Program engines

The challenge

Vinamilk plans to launch a Linear Loyalty program, rewarding customers per purchase. To optimize engagement, they want to introduce targeted campaigns like Point Expirations and Multiple Order Rewards, incentivizing purchases across different categories and products, enriching customer experience with personalized incentives.

The solution

The Joy engine boosts Vinamilk's loyalty strategy with smart features for creating special rewards, like Milestone Rewards, which celebrate customers' 5th, 10th purchases, and more. This makes the loyalty experience more exciting.

 

Additionally, three other brands have been inspired and joined forces with Vinamilk for coalition loyalty campaigns, a move requiring deep integration with non-Shopify systems.

 

Joy also has a feature that sets points to expire, which Vinamilk uses to create special end-of-year campaigns. This encourages customers to use their points before they're gone, helping boost sales at year-end.

 

To keep the loyalty program fair and secure, Joy includes Anti-cheat mechanism system to spot and stop any cheating, alerting Vinamilk if something seems off. Even though the rules are clear and cheating is rare, it's always good to be prepared. Plus, Joy offers 24/7 support to quickly fix any problems for Vinamilk and its customers.

The results

3

coalition loyalty campaign with other major brands

34

rule and campaigns published

0

exploitation

Use case #3

600+ third-party POS

The challenge

Vinamilk has opted to keep its existing POS system to maintain its workflow and customer experience across over 600 POS devices, where the loyalty program needs to run flawlessly. 

 

Although Joy provides extensions for Shopify POS and POS PRO, these are not suitable for Vinamilk’s setup, highlighting the need for a tailored integration to ensure seamless loyalty program operation.

The solution

Leveraging the robust API and Webhooks provided by Joy, Vinamilk is poised to deploy its inaugural Loyalty Program across its entire POS network. This significant leap marks the company’s first comprehensive Loyalty Program aimed at both online and offline customers, transcending traditional discount and gift campaigns.

 

This initiative introduces enhanced workflows for critical aspects like customer enrollment and point redemption, among others, setting the stage for a smoother, more engaging customer journey. Despite the complexities involved in rolling out such a comprehensive program, the initial improvements pave the way for a seamless experience, indicating a smooth voyage ahead for Vinamilk's loyalty endeavors.

The results

3

coalition loyalty campaign with other major brands

34

rule and campaigns published

0

exploitation

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