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Built on Joy, Singularu has established CLUB Singularu, delivering an exceptional experience for customers

Loyalty page
VIP Tier
POS

20%

Loyalty enrollment rate

$35k+

in Joy assisted revenue 

(last 30 days)

2017

starting Joy loyalty program

Joy's loyalty program enhances customer engagement, encouraging repeat purchases. With Joy, we incentivize customers to return through rewards, ensuring their loyalty. Additionally, Joy seamlessly integrates with our existing systems, simplifying operations and providing valuable insights into customer behavior. This synergy boosts our brand loyalty and drives revenue growth.

Senior Marketing

Executive Summary

Singularu, a famous jewelry brand, has strategically integrated Joy's versatile platform into its operations. By harnessing Joy's diverse array of tools and features such as the loyalty page, VIP tier management, and point-of-sale (POS) capabilities, Singularu has been able to enhance its customer engagement strategies and streamline its operations for greater efficiency and effectiveness. 

 

Through this partnership, Singularu aims to continue delivering exceptional experiences to its customers while driving growth and success in the competitive jewelry market.

About 
Singularu

Singularu is an e-commerce site that that enables its users to purchase custom-made jewelry. It allows users to get jewelry such as rings, bracelets, earrings, and necklaces handmade with their choice of metal, stone, color, and more. 

 

The target customer group of Singularu is women. After 10 years of operation (founded in 2014), Singularu has reached over 500 thousand girls and brought satisfaction through unique jewelry products. Despite being established in Spain, their goal is to reach out to the world with the slogan: "We make the Jewelry, you make them shine ✨"

Use case

Use case #1

Loyalty page

The challenge

The challenge for Singularu may involve improving the customer shopping experience as well as displaying and managing information related to the loyalty program. In a competitive and diverse market context, creating a strong and appealing shopping experience, along with accessible and understandable information, is crucial to attracting and retaining customers. Additionally, effectively managing and displaying information related to the loyalty program is a challenge, especially when there is complex information that needs to be conveyed to customers in a clear and engaging manner.

 

Furthermore, Singularu also needs a way to create a visual and engaging experience for customers when they access the loyalty page, making it easy for them to access and understand the benefits and rewards of the loyalty program. This will help enhance customer engagement and interaction with the program, thereby fostering loyalty and increasing sales.

The solution

The solution for Singularu with the "Loyalty Page" feature is to create a visually appealing and informative platform where customers can easily access and understand the details of the loyalty program. Based on Joy's loyalty page platform, Singularu has customized its own loyalty page with comprehensive information about the program's benefits, rewards, and tiers. 

 

This tailored approach ensures that customers have easy access to all relevant details regarding the loyalty program, fostering better understanding and engagement. Additionally, it allows Singularu to manage customer data and track loyalty program performance more efficiently.

The results

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rule and campaigns published

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exploitation

Use case #2

VIP Tier

The challenge

The challenge for Good Dog People lies in maintaining customer satisfaction across both their online and offline purchasing channels. Good Dog People must ensure that their customers have exceptional experiences when shopping, whether it's in-person at their physical stores or online through their e-commerce platform. 

 

This requires them to offer a seamless and enjoyable shopping journey, addressing the unique needs and preferences of pet owners at every touchpoint. Additionally, as pet owners often develop strong bonds with their preferred pet shops, Good Dog People faces the task of fostering loyalty among their customer base. 

The solution

To address the challenge of maintaining customer satisfaction and fostering loyalty, Good Dog People has implemented Joy's "Redeem Points" feature as part of their comprehensive loyalty program. This feature incentivizes customers to accumulate points through various interactions, such as purchases, referrals, and engagement with the brand on social media platforms. By offering a diverse range of redemption options tailored to different customer preferences, Good Dog People ensures that every customer can find value in their loyalty program.

 

Customers can redeem their accumulated points for a variety of rewards, including discounts, exclusive offers. This flexibility allows customers to choose rewards that best suit their needs and preferences, enhancing their overall shopping experience. Moreover, by offering attractive redemption options, Good Dog People encourages customers to engage more frequently with the brand, driving repeat purchases and fostering long-term loyalty.

The results

300k+

Customers adoption

30M+

actions in the first 30 days

2B+

points rewarded and redeemed in the first 30 days

Use case #3

22 POS

The challenge

The challenge for Good Dog People lies in maintaining customer satisfaction across both their online and offline purchasing channels. Good Dog People must ensure that their customers have exceptional experiences when shopping, whether it's in-person at their physical stores or online through their e-commerce platform. 

 

This requires them to offer a seamless and enjoyable shopping journey, addressing the unique needs and preferences of pet owners at every touchpoint. Additionally, as pet owners often develop strong bonds with their preferred pet shops, Good Dog People faces the task of fostering loyalty among their customer base. 

The solution

To address the challenge of maintaining customer satisfaction and fostering loyalty, Good Dog People has implemented Joy's "Redeem Points" feature as part of their comprehensive loyalty program. This feature incentivizes customers to accumulate points through various interactions, such as purchases, referrals, and engagement with the brand on social media platforms. By offering a diverse range of redemption options tailored to different customer preferences, Good Dog People ensures that every customer can find value in their loyalty program.

 

Customers can redeem their accumulated points for a variety of rewards, including discounts, exclusive offers. This flexibility allows customers to choose rewards that best suit their needs and preferences, enhancing their overall shopping experience. Moreover, by offering attractive redemption options, Good Dog People encourages customers to engage more frequently with the brand, driving repeat purchases and fostering long-term loyalty.

The results

300k+

Customers adoption

30M+

actions in the first 30 days

2B+

points rewarded and redeemed in the first 30 days

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