---
title: "Seguno integration"
url: "https://joy.so/integrations/seguno/"
kind: "integration"
description: "Use Joy customer metafields and Shopify Flow triggers to build loyalty-aware Seguno segments, personalization, and campaigns."
---

# Seguno integration

Use Joy customer metafields and Shopify Flow triggers to build loyalty-aware Seguno segments, personalization, and campaigns.

## Integration details

| Detail | Value |
| --- | --- |
| Category | Email and SMS |
| Built by | Seguno |
| Works with | Loyalty, VIP Tiers, Shopify Flow, Customer Metafields |

## Joy and Seguno work through Shopify

Joy and Seguno use two Shopify-native paths:

1. **Customer metafields** hold the customer's current loyalty state for Seguno segments and email personalization.
2. **Shopify Flow triggers** fire when a loyalty event happens, such as a tier upgrade, reward becoming available, or points approaching expiry.

Because Joy and Seguno are both built around Shopify's native customer data, this integration works out of the box for most stores. Joy publishes loyalty state through customer metafields and loyalty events through Shopify Flow. Seguno uses the same Shopify data for segmentation, personalization, and campaigns.

No separate customer database, custom connector, direct OAuth connection, or private API between the two apps is required.

## Use Joy customer metafields in Seguno

Turn on **Show metafields on Shopify admin** in Joy and enable **Allow third-party app access**. Joy then publishes the selected definitions under the `avada_joy_definition` namespace:

| Name shown in Shopify | Namespace and key | Value |
| --- | --- | --- |
| Joy Point Balance | `avada_joy_definition.numberPoint` | Current point balance |
| Joy VIP Tier | `avada_joy_definition.tierName` | Assigned VIP tier name |
| Joy Tier Point | `avada_joy_definition.tierPoint` | Points used for tier qualification |
| Joy Customer Type | `avada_joy_definition.customerType` | Member, guest, or left |
| Joy Customer Birthday | `avada_joy_definition.birthday` | Customer birthday |

Use the fields in Shopify customer segments, then choose those segments as Seguno recipients. Add the verified metafields to Seguno email content and configure fallback values.

## React to loyalty events with Shopify Flow

Metafields answer "what is true now?" Joy Flow triggers answer "what just happened?"

Useful trigger moments include:

- Customer joined loyalty program
- Customer has enough points for reward
- Earn points or Redeem points
- 30 days, 7 days, or 3 days before point expiration
- VIP tier achieved, downgraded, or reset
- Tier reset and demotion reminders
- Customer birthday and pre-birthday reminder
- Referral completion and reward claim
- Milestone reward ready to claim

Use a Joy trigger to update Shopify-native customer data or tags, then target the resulting Shopify segment in Seguno. If Seguno provides a suitable action in your Shopify Flow editor, you can use that action directly. Always test the trigger payload, audience, fallback values, and marketing consent before activating the workflow.

## Campaign ideas

- Welcome new loyalty members with their starting Point Balance.
- Celebrate a VIP tier upgrade and explain the new benefits.
- Remind customers when they have enough points for a reward.
- Send point-expiry reminders from Joy's 30-day, 7-day, or 3-day Flow triggers.
- Prompt customers to claim a milestone reward.

Only customers who have subscribed to email marketing receive Seguno marketing emails. Loyalty membership alone does not provide email consent.

Read the [Joy and Seguno setup guide](https://help.joy.so/integrations/email-marketing-and-sms/joy-and-seguno/) for the full metafield table and Flow setup patterns.

## Resources

- Documentation: <https://help.joy.so/integrations/email-marketing-and-sms/joy-and-seguno/>
- Install: <https://apps.shopify.com/seguno?utm_source=partner&utm_medium=web&utm_campaign=joy>