--- title: "Flexible loyalty that speaks your brand" url: "https://joy.so/" kind: "page" description: "The most powerful loyalty platform for ambitious Shopify brands — points, VIP tiers, referrals, and social rewards in one on-brand program, designed by your rules." --- # Flexible loyalty that speaks your brand Built for Shopify. ## Why ambitious brands choose Joy The differences ambitious brands switch for. ### A loyalty UI you'll own One on-brand widget — ships pixel-perfect. ### Reward social, not just sales Comments, tags, even DMs. The only loyalty platform that reaches into culture. ### Rules without limits Bonus campaigns, tiers, birthday triggers, custom events. Build any retention play you can name. ### An AI Copilot for retention Forty tools in production. Build, diagnose and forecast retention from one chat. ## One platform. Four ways to win Start with the module that fits your stage. Switch on the rest as you grow. | Metric | Value | | --- | --- | | Revenue assisted by Joy | $194,574,415 | ### The points engine that scales Points for purchases, reviews, signups, anniversaries — 30+ actions, custom currency, Shopify Flow for anything bespoke. (Explore loyalty program: https://joy.so/shopify-loyalty-program/) ### Make your top customers feel like icons Unlimited tiers, custom perks, status that compounds. Tier progression on points, spend or activity — with shipping, early access, concierge, and anniversary bonuses per tier. (Explore VIP tiers: https://joy.so/membership-program/) ### Turn buyers into a channel Referrals cost 10% versus 30% in ads, and convert at higher trust. One-tap share via SMS, email and WhatsApp, rewards for both sides, and revenue tracked to the source. (Explore referrals: https://joy.so/referral-program/) ### Loyalty that lives where your customers do Reward Instagram, TikTok and Facebook engagement — comments, tags, even personalized DMs at scale, on-brand. Convert real social actions into measured revenue. Only on Joy. (Explore social rewards: https://joy.so/social-rewards/) ## Loyalty that shows up everywhere they shop Most loyalty programs hide behind a login page. Joy lives across 30+ touchpoints — widget, product page, cart, checkout, account, and POS — so customers never forget their rewards exist. ### Join in one tap A floating widget — opt in, check points, browse rewards without leaving the page. - One-tap opt-in - Always accessible - Zero friction ### Keep loyalty top-of-mind Points and tier live in the nav bar, on every page — a constant, subtle reminder. - Always visible - Drives awareness - Builds habit ### One branded hub you own A fully branded loyalty hub you own — customers track VIP progress, discover rewards, share referral links. - Your brand style - Full program overview - SEO-indexable ### Lift add-to-cart with visible rewards “Earn 200 points with this purchase” — right at the moment of intent, lifting add-to-cart and AOV. - Lifts add-to-cart - Full transparency - Increases AOV ### Convert at the highest-intent moment The cart drawer is where buying intent peaks. Surface redeemable discounts, free gifts, and shipping thresholds here to turn hesitation into conversion. - High-intent placement - Reduces abandonment - Rewards in view ### Native inside Shopify checkout Points earned, reward redemption, and referral codes — native inside Shopify checkout. Every completed order plants the seed for the next one. - Shopify Plus native - Earn at checkout - Drives repeat orders ### Keep customers invested Points balance, VIP tier, reward history, and coupons — all inside Shopify’s native account page. Customers stay engaged without leaving the experience they know. - Native Shopify accounts - Reward history - Drives retention ## One profile across every channel One member profile across web, wallet and counter — points follow your customers everywhere. Tap any device to look closer. ### Shopify POS Earn and redeem at the counter, native in Shopify POS. Staff look up members in seconds — every in-store purchase builds the same profile as online. ### Apple Wallet Branded loyalty passes with live points balance and tier status. One tap from the lock screen — no app to download, no login to remember. ### On-site loyalty pass A branded loyalty pass in your store widget — points, tier and rewards appear the moment a customer logs in. ### Google Wallet The same pass on Android. Members carry your program in their pocket, synced in real time with every earn and redeem. ## Built on Shopify. Open everywhere Full REST API, webhooks, JS SDK and Hydrogen-ready components — Joy slots into the stack you already run. ### Shopify Flow 22 triggers, 7 actions. Automate any loyalty play from VIP unlocks to win-back flows, without a line of code. ### Klaviyo Push loyalty events into your top email channel. Personalize lifecycle flows by tier and points. Also integrated: Mailchimp, Omnisend, Recharge, Chatty, Gorgias, Judge.me, Loox. ## Built the way developers want REST API, JS SDK, Web Components and an MCP server — ship loyalty exactly the way your stack wants to. ### REST API v2 (Ultimate plan) Full programmatic access to customers, points, tiers, rewards, activities. ### JavaScript SDK Custom loyalty UIs on any headless storefront — React, Vue, Hydrogen. ### Web Components Drop a single tag anywhere. No framework, no build step. ### MCP server (New) AI agents read & write loyalty data natively — every surface, one platform. ## Switch to Joy without missing a beat — and it’s free A dedicated team guides every step — from the first call to long after launch. ### On-brand, native, zero disruption Every touchpoint stays native and on-brand — customers never notice the switch. ### Zero data loss Points, history and members move over intact — rewards recalculated, tiers re-assessed. ### Support that never expires We stay on with hands-on support and quarterly tune-ups, long after launch.