---
title: "Flexible loyalty that speaks your brand"
url: "https://joy.so/"
kind: "page"
description: "The most powerful loyalty platform for ambitious Shopify brands — points, VIP tiers, referrals, and social rewards in one on-brand program, designed by your rules."
---

# Flexible loyalty that speaks your brand

Built for Shopify.

## Why ambitious brands choose Joy

The differences ambitious brands switch for.

### A loyalty UI you'll own

One on-brand widget — ships pixel-perfect.

### Reward social, not just sales

Comments, tags, even DMs. The only loyalty platform that reaches into culture.

### Rules without limits

Bonus campaigns, tiers, birthday triggers, custom events. Build any retention play you can name.

### An AI Copilot for retention

Forty tools in production. Build, diagnose and forecast retention from one chat.

## One platform. Four ways to win

Start with the module that fits your stage. Switch on the rest as you grow.

| Metric | Value |
| --- | --- |
| Revenue assisted by Joy | $194,574,415 |

### The points engine that scales

Points for purchases, reviews, signups, anniversaries — 30+ actions, custom currency, Shopify Flow for anything bespoke. (Explore loyalty program: https://joy.so/shopify-loyalty-program/)

### Make your top customers feel like icons

Unlimited tiers, custom perks, status that compounds. Tier progression on points, spend or activity — with shipping, early access, concierge, and anniversary bonuses per tier. (Explore VIP tiers: https://joy.so/membership-program/)

### Turn buyers into a channel

Referrals cost 10% versus 30% in ads, and convert at higher trust. One-tap share via SMS, email and WhatsApp, rewards for both sides, and revenue tracked to the source. (Explore referrals: https://joy.so/referral-program/)

### Loyalty that lives where your customers do

Reward Instagram, TikTok and Facebook engagement — comments, tags, even personalized DMs at scale, on-brand. Convert real social actions into measured revenue. Only on Joy. (Explore social rewards: https://joy.so/social-rewards/)

## Built on Shopify. Open everywhere

Full REST API, webhooks, JS SDK and Hydrogen-ready components — Joy slots into the stack you already run.

### Shopify Flow

22 triggers, 7 actions. Automate any loyalty play from VIP unlocks to win-back flows, without a line of code.

### Klaviyo

Push loyalty events into your top email channel. Personalize lifecycle flows by tier and points.

Also integrated: Mailchimp, Omnisend, Recharge, Chatty, Gorgias, Judge.me, Loox.

## Built the way developers want

REST API, JS SDK, Web Components and an MCP server — ship loyalty exactly the way your stack wants to.

### REST API v2 (Ultimate plan)

Full programmatic access to customers, points, tiers, rewards, activities.

### JavaScript SDK

Custom loyalty UIs on any headless storefront — React, Vue, Hydrogen.

### Web Components

Drop a single tag anywhere. No framework, no build step.

### MCP server (New)

AI agents read & write loyalty data natively — every surface, one platform.

## Switch to Joy without missing a beat — and it’s free

A dedicated team guides every step — from the first call to long after launch.

### On-brand, native, zero disruption

Every touchpoint stays native and on-brand — customers never notice the switch.

### Zero data loss

Points, history and members move over intact — rewards recalculated, tiers re-assessed.

### Support that never expires

We stay on with hands-on support and quarterly tune-ups, long after launch.