--- title: "Great loyalty, for every brand" url: "https://joy.so/about-us/" kind: "page" description: "Why Avada built Joy — loyalty designed by your rules, backed by real support, and built to power repeat revenue for 20,000+ Shopify brands." --- # Great loyalty, for every brand Joy democratizes best-in-class loyalty for ambitious Shopify brands — the craft, control, and intelligence once reserved for enterprise, now built for your brand. | Metric | Value | | --- | --- | | Founded | 2021 | | Brands | 20,000+ | | Countries | 32+ | | Shopify rating | 4.9★ | ## Why we built Joy Thomas — CPO & Co-founder, Joy Loyalty We are Avada Commerce. For years we’ve built some of the most-used apps on Shopify — Avada SEO, Chatty, Air Reviews, PDF Invoice, and more — with earlier roots in Magento through Mageplaza and its 200+ extensions. Scaling thousands of merchants gave us a front-row seat to the same problem, over and over. We watched ad costs skyrocket. Brands poured money into acquisition, only to lose customers as fast as they won them. CAC kept climbing, CLV stayed flat — an expensive treadmill that never ends. The math was brutal, and it was getting worse for everyone. Just like SEO is the stable, long-term way to acquire customers, loyalty should be the stable, long-term way to keep them. So in 2021 we built Joy: a loyalty product with great support, a program that bends to your rules, and seamless extension into your existing stack — something that compounds. Invest back into your customers, not just your ads, and growth stops leaking out the bottom. Our core DNA has never changed: customer support. We sell service, not just software — because technology that bends to your brand is only worth as much as the team standing behind it when you need to move fast. Today Joy powers loyalty for 20,000+ brands across 32+ countries, and the mission is unchanged: turn one-time buyers into lifelong customers, starting with yours. ## The toolkit for building loyalty your way You know your customers best. Joy gives you the toolkit — points, APIs, and 30+ integrations — wired into your whole Shopify ecosystem, so the program speaks your brand. ### A points program by your rules Points, tiers, earning actions, and reward types — designed your way, not locked to a template. The program bends to your brand, not the other way around. ### Shopify Metafield integration Read and write native Shopify metafields, so loyalty data flows into your theme, segments, and apps without a workaround. Your store, one source of truth. ### Shopify Flow & beyond Trigger rewards, tiers, and retention plays from Shopify Flow and your favorite automation tools — orchestrate loyalty across your whole stack on autopilot. ### API & JS SDK Build exactly the experience you want with a full REST API and JavaScript SDK. Developer-grade control, so engineering teams ship loyalty their way. ### 30+ integrations Klaviyo, Gorgias, Recharge, and 30+ more connect in clicks — reward customers and sync data across the tools your brand already runs on. ### Excellent support Our core DNA: we sell service, not just software. A responsive team drives your launch and keeps momentum — technology built to your rules, backed by real people. ## What is Joy Joy gives your brand a best-in-class, on-brand loyalty program — designed by your rules, with the power to scale as you grow. The standard once reserved for enterprise, now built for you. | Metric | Value | | --- | --- | | Brands run loyalty on Joy | 20,000+ | | Revenue assisted by Joy | $194M+ | | 1,689 reviews on Shopify | 4.9★ | ## Built by the team behind apps you may already use 10 years in eCommerce, 6 years building Shopify apps — the same craft and support that powers your storefront now powers your loyalty. ### Avada SEO SEO & speed optimization ### Chatty Live chat & helpdesk ### Air Reviews Product reviews & UGC ### AOV.ai Bundle Bundles & upsells ### Joy Subscription Recurring revenue & subscriptions ### Avada PDF Invoice Branded invoices & orders ### Post-purchase Survey Post-purchase surveys & feedback