---
title: "BFCM 2025 Toolkit — this offer has ended"
url: "https://joy.so/bfcm/"
kind: "page"
description: "The BFCM 2025 Toolkit offer has wrapped up. Here is what it contained, the results merchants saw, and what Joy is building next for ambitious brands."
---

# BFCM 2025 Toolkit — this offer has ended

The page states that BFCM 2025 has ended and that the 2025 Toolkit offer has wrapped up. What follows is what the toolkit contained and the results the page reports; the sign-up itself is closed.

## Unlock BFCM 2025 Toolkit worth $2,000

Delivered by the Joy team with a decade of powering brands over the world to win BFCM. Complete strategy package worth $2,000.

| Item | Stated value |
| --- | --- |
| BFCM Loyalty Playbook | $500 value |
| 3 Deep-dive BFCM Case Studies | $300 value |
| 30% OFF for 6 months | $75-$1500 value |
| Complete Loyalty Checklist | $300 value |
| 1-on-1 Strategy Consultation | $500 value |

## What's Inside Your BFCM 2025 Toolkit

Everything you need to turn BFCM from an expense into a profitable investment.

### BFCM Loyalty Playbook

15-page strategy guide to surface loyalty insights, 5 quick campaigns to launch in minutes to increase retention post BFCM.

### 3 Deep-dive Case Studies

Learn stories behind the BFCM success of Korean Skincare, Allbirds Korea, Singularu...

### Complete Loyalty Checklist

Step-by-step action plans covering pre-BFCM preparation, during and post-BFCM optimization strategies.

### 1-on-1 Strategy Consultation

Personal 30-minute strategy session with a Joy retention specialist for your BFCM goals.

### 30% OFF for 6 months

Receive the 30% off coupon for all Joy plans in 3 to 6 months (for old and new customers).

## The problems this addresses

- 60% budget burns on one-time customers
- CAC increases 75% in Q4
- Margin drops 40% due to price wars
- 82% Merchants miss ROI targets

The page also runs a reader poll on which of these is biting hardest. The standing results are:

| Problem | Share of respondents |
| --- | --- |
| Rising customer acquisition costs | 53% |
| Customers buy once then disappear | 48% |
| Margins squeezed by price competition | 32% |
| Not achieving expected ROI | 19% |

## BFCM 2024 results — Korean Skincare

| Metric | Value |
| --- | --- |
| loyalty sales on peak day Nov 29 | 33x |
| Point bonuses | 140% |
| BFCM sales attributed to loyalty | $200K+ |

## What the package contained

- 2 GUIDEBOOKS
- 1 EXCLUSIVE DEAL
- 3 CASE STUDIES

Access terms stated alongside the offer:

- Instant retrieval
- No credit card
- 5-min setup

## Where the 2025 offer stands

BFCM 2025 has ended. Thanks for an incredible BFCM 2025 — the 2025 Toolkit offer has wrapped up. We’re already gearing up something bigger for ambitious brands. See you at BFCM 2026.

Explore Joy Loyalty — the app itself is still available: https://apps.shopify.com/joyio

## Frequently asked questions

### I'm just starting out, is this suitable for me?

Absolutely. We're here to support you every step of the way, from training, setup or troubleshooting, you can book unlimited meetings until you're confident and ready.

### I already have an email list, why do I need loyalty?

Email marketing and loyalty programs complement each other. Loyalty creates reasons for customers to return, while email is the channel to communicate rewards and offers. Combining both can increase repeat purchase rates by 3-5x.

### What's the real ROI timeline?

According to data from 500+ merchants, the average ROI break-even is 2-3 months. During BFCM, many brands see positive ROI in the first month due to high volume.

### How is Joy different from other tools?

Joy focuses on retention economics rather than just points/rewards. We drive brands to understand customer lifetime value and optimize the entire funnel from acquisition to advocacy.

## Start Your BFCM 2025 Success Today

Don’t let BFCM become an expense. Turn it into a long-term investment.