--- title: "BON Alternative - Joy Loyalty for Shopify" url: "https://joy.so/bon-alternative/" kind: "page" description: "Joy adds what BON hasn't — membership, wallet passes, Instagram rewards, cart redemption and API — on one published-price loyalty platform. Switch free." --- # BON Alternative - Joy Loyalty for Shopify Compare Joy and BON to see which platform gives you more ways to reward customers, customize loyalty, and scale without limits. ## Joy vs. BON, side by side | Feature | Joy | BON | | --- | --- | --- | | Monthly fee | $499/mo | $349+/mo | | Free orders/mo | 7,000 (then $5 per 100) | Unlimited (0% transaction fee) | | Reward rule conditions | Customer, order, product & collection | Condition-based rules | | VIP tier system | Advanced plan+ | Available | | Paid membership | Yes (Advanced plan+) | Not offered | | Wallet passes (Apple/Google) | Yes (Advanced plan+) | Not offered | | Social Rewards | Automatic Instagram story, comment & follow detection | Basic social following | | On-site touchpoints | 30+ | Loyalty page, account page, cart | | Cart drawer redemption | Yes (Advanced plan+) | Not offered | | Integrations | 30+ curated integrations | 13 integrations | | Custom API | Ultimate plan | Not offered | | Support | Live chat on every plan, dedicated account manager on Advanced+ | Email + chat | ## Core loyalty is the floor, not the ceiling ### The features BON hasn't built Paid membership, Apple/Google Wallet passes, Instagram story detection, cart drawer redemption, API access — all on Joy, none available on BON at any price. Core loyalty is where BON stops; for Joy it is the floor. ### Social Rewards on autopilot Joy detects Instagram story mentions, comments, and follows and rewards them automatically. BON supports basic social following without story detection — a real gap for brands active on Instagram. ### Reach that follows the journey Joy meets customers in 30+ places — cart drawer, checkout, POS, pop-ups, product pages — and connects to 30+ curated integrations. BON covers the loyalty page, account page, and cart, with 13 integrations. ### Pick the pricing model deliberately BON's 0% transaction fee with unlimited orders reads well on a budget line. Joy's flat $499 covers 7,000 orders with a $5-per-100 overage — predictable at scale, and it buys the deeper feature set. ## Answers ### Is Joy a better BON alternative? For Shopify brands wanting loyalty beyond the core, yes — Joy Loyalty adds paid membership, Apple/Google Wallet passes, automatic Instagram story detection, and cart drawer redemption that BON offers on none of its plans, and reaches 30+ on-site touchpoints versus BON's loyalty page, account page, and cart. BON is the better fit if you run high order volume on a tight budget and want its 0% transaction fee with unlimited orders over Joy's flat $499 for 7,000 orders. ### When is BON the better fit? BON wins on cost for high-volume stores: its 0% transaction fee with unlimited orders avoids Joy's $5-per-100 overage above the 7,000 included orders, so a high-order, budget-focused brand running core loyalty and VIP tiers pays less on BON — and BON bundles those essentials without Joy's deeper feature set. ### What is the difference between Joy and BON? Both are Shopify loyalty platforms, but they differ on pricing model and feature depth. BON runs a transaction-fee model with unlimited orders; Joy charges a flat monthly fee with a per-order rate above the included limit. Joy also includes paid membership, Apple/Google Wallet passes, Instagram story detection, and cart drawer redemption — none of which BON offers. ### Which pricing model wins: Joy's order-based or BON's transaction-fee model? It depends on your volume and priorities. BON's 0% transaction fee with no order cap is cost-effective for high-volume stores on a tight budget. Joy's flat monthly pricing is predictable and carries the broader feature set — membership, wallet passes, Instagram rewards — that BON does not include at any price. ### Does Joy offer features BON doesn't? Yes — paid membership programs, Apple/Google Wallet passes, automatic Instagram story detection, cart drawer redemption, and a custom API on the Ultimate plan. BON covers solid core loyalty without any of these. ### Which platform supports more on-site touchpoints: Joy or BON? Joy covers 30+ touchpoints — cart drawer, checkout, POS, pop-ups, product pages. BON focuses on core surfaces: loyalty page, account page, and cart. For loyalty visible across more of the customer journey, Joy goes further. ### How does Instagram social rewards compare between Joy and BON? Joy automatically detects Instagram story mentions, comments, and follows and rewards customers for them. BON supports basic social following without story detection. For DTC brands active on Instagram, that is a meaningful gap. ### Does BON support cart drawer redemption? No. Joy lets customers redeem points directly in the cart drawer without interrupting checkout; BON does not offer cart drawer redemption. ### How does customer support compare between Joy and BON? Joy includes live chat on every plan and a dedicated account manager from the Advanced plan. BON provides email and chat support. ### How does migrating from BON to Joy work? Our migration team handles the full move — points, members, tiers, and program setup — with no migration fee and no downtime for your customers.