---
title: "Loyalty AI agents that work 24/7"
url: "https://joy.so/joy-ai/"
kind: "page"
description: "An AI Copilot that builds, runs, and optimizes your retention program — so you compound results without tuning a single rule by hand."
---

# Loyalty AI agents that work 24/7

An AI Copilot that builds, runs, and optimizes your retention program — so you compound results without tuning a single rule by hand.

## Set up in minutes, not hours

Pick your industry. AI fills the forms. You review and save.

- 9 industry templates — pick yours, we fill the rest
- Form prefill — describe it, AI fills the form
- Expert skills on demand — strategy, retention, campaigns
- You approve everything before it goes live

## Plan your loyalty strategy in one doc

AI drafts your full loyalty plan. Edit it like a doc, then apply in one click.

- Point economics, VIP tiers, referral — all in one place
- Edit anything — AI updates the rest
- Shared with support, no repeating yourself
- One-click apply to Joy settings

## See what’s working and what’s not

16-point audit across Setup, Touchpoints, Engagement, and Performance. Each failed check has a specific next step.

- Scored progress bars — Setup 6/6, Touchpoints 1/4, Engagement 4/5
- A clear next step for every failed check
- Run anytime — after launch or before a campaign

## Enterprise-grade intelligence, for everyone

Build, diagnose, and forecast retention from one chat — backed by forty tools running in production today.

### Build by chat

Describe the program you want and Joy AI assembles the earning rules, tiers, and rewards — live, from one conversation.

### Churn diagnosis

Joy AI reads your loyalty data, names the segments slipping away, and tells you exactly where retention is leaking.

### Retention & CLV forecasting

Project repeat rate and customer lifetime value before you ship, so every change is a bet you can see the payoff on.

### Auto-optimized campaigns

Agents tune point values, timing, and offers across every touchpoint — compounding results 24/7 without your hand on the dial.

### Forty tools in production

A working toolkit — not a demo. Joy AI builds, diagnoses, and forecasts retention through forty tools running today.

### Segments & next-best-action

Get the segment to target and the move to make next, ranked by impact — turning data into the decision in front of you.

## Real brands. Real, measured returns

Verified results — hover a brand for the number that matters.

### Allbirds

1,700% — ROI · 98.5% MoM growth

### Liz · Cool-Vita

“Joy concludes all the functions that every membership program should have.”

### Songmont

$110K+ — Assisted revenue in 14 days

### Glamour Us

197% — MoM growth · 55% redemption

### The Tinsel Rack

94% — Member enrollment rate

### The Tinsel Rack

“Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.”

### Coolvita

60% — MoM growth · 40% redemption

### Pots & Pans

14K+ — Members · 10% revenue growth

### Giles Davies · The Game Collection

“You've gone above and beyond and exceeded our expectations as a partner.”

### The Motherswork

43% — Loyalty-driven revenue

### The Game Collection

318% — ROI · 40% fewer CS tickets

### Korean Skincare

71\.5% — MoM growth · 56K+ members

## Frequently asked questions

### What is Joy AI?

Joy AI is an AI Copilot for retention. It builds your loyalty program from one chat, diagnoses where customers are slipping, and forecasts retention and lifetime value — so your program improves without manual tuning.

### Can it really build my program from a chat?

Yes. Describe the outcome you want and Joy AI assembles the earning rules, tiers, and rewards live in the conversation. You review and ship — no rule-by-rule setup required.

### How does Joy AI diagnose churn?

It reads your loyalty and purchase data, surfaces the segments losing momentum, and pinpoints where retention is leaking — then hands you the next-best action ranked by impact.

### What does it forecast?

Joy AI projects repeat rate, retention, and customer lifetime value before you ship a change — so you bet on the moves that compound, not the ones that look good on paper.

### Do the agents run on their own?

Yes. Joy AI agents optimize point values, timing, and offers across every touchpoint around the clock. You set the strategy; the agents tune the dials and report back.

### What runs behind Joy AI?

Forty tools in production. Joy AI builds, diagnoses, and forecasts retention through a working toolkit running today — not a roadmap demo.

## Stop being ordinary. Start leading

| Metric | Value |
| --- | --- |
| Brands run loyalty on Joy | 20,000+ |
| Shopify App Store rating | 4.9★ |
| Merchant reviews | 1,689 |