---
title: "Start free. Scale like a giant"
url: "https://joy.so/pricing/"
kind: "page"
description: "A free Starter plan plus three paid tiers — Essential $29, Advanced $129 and Ultimate $499 a month — priced by your monthly Shopify order volume, with a 14-day free trial on every paid plan."
---

# Start free. Scale like a giant

A free Starter plan plus three paid tiers — Essential $29, Advanced $129 and Ultimate $499 a month — priced by your monthly Shopify order volume, with a 14-day free trial on every paid plan.

## Pricing plans

### Starter — Free

Launch a complete loyalty program and start earning repeat customers — free. 250 free orders/mo, no usage fee. Referrals: 30.

- Basic points program
- Referral program
- Loyalty widget & pop-ups
- 30+ integrations

### Essential — $29/mo

Drive repeat purchases with a complete points and referral program for stores ready to grow. 500 free orders/mo, then +$15 per 100 orders. Referrals: 100.

- Complete points programs
- Referral programs
- Dedicated loyalty page
- 30+ on-site touchpoints
- Analytics
- Point expiration
- Shopify Flow + 30+ integrations

### Advanced — $129/mo

The full arsenal for ambitious brands serious about retention, AOV growth, and customer lifetime value. 2,000 free orders/mo, then +$10 per 100 orders. Referrals: Unlimited.

- VIP tier system
- Paid membership
- Social rewards (Instagram/TikTok/Facebook)
- Apple & Google Wallet passes
- Loyalty rule engine
- Redeem in cart drawer
- Loyalty account (Shopify UI)
- Automated translation
- POS loyalty extension

### Ultimate — $499/mo

Custom workflows, bespoke design, and omnichannel reach for the most ambitious brands. 7,000 free orders/mo, then +$5 per 100 orders. Referrals: Unlimited.

- Dynamic point expiration
- Checkout loyalty extensions
- REST API / webhooks / JS SDK
- Headless (Hydrogen)
- Custom reporting & exports
- Multi-store support
- AI Merchant Copilot via API
- AI Copilot MCP server
- Scheduled agent workflows

All paid plans include a free trial and a 30-day refund. Usage is billed only on orders above your monthly quota. All prices in USD.

## Price your growth, to the dollar

See exactly what each plan costs at your scale — we'll pick the cheapest paid plan for you. No surprises, no per-feature upsells.

| Plan | Monthly fee | Free orders/mo | Usage over quota |
| --- | --- | --- | --- |
| Starter | Free | 250 | — |
| Essential | $29 | 500 | +$15 per 100 |
| Advanced | $129 | 2,000 | +$10 per 100 |
| Ultimate | $499 | 7,000 | +$5 per 100 |

The calculator covers up to 20,000 orders a month; at or above 17,000 it switches to a custom plan.

### Custom solutions

Let's build your custom plan

Beyond 17,000 orders/mo and Shopify Plus? We'll design a custom plan tailored to your scale, stack, and support needs.

## Best-in-class at every tier

The full arsenal, laid out. Every tier ships a complete, on-brand program — higher plans add depth, reach, and control.

### Pricing & usage

| Feature | Starter | Essential | Advanced | Ultimate |
| --- | --- | --- | --- | --- |
| Monthly fee | $0 | $29 | $129 | $499 |
> Subscription fee charged per month.
| Free orders / mo | 250 | 500 | 2,000 | 7,000 |
> Orders that don't incur a usage fee each month.
| Usage fee / +100 orders | No | +$15 | +$10 | +$5 |
> Fee for every 100 orders beyond your free threshold.
| Refund within 30 days | No | Yes | Yes | Yes |
> Full refund within your first billing cycle — no questions asked.

### Core loyalty

| Feature | Starter | Essential | Advanced | Ultimate |
| --- | --- | --- | --- | --- |
| Essential loyalty programs | Yes | Yes | Yes | Yes |
> Core ways to earn points — place orders, sign up, social, and discount redeem.
| Loyalty notifications | Yes | Yes | Yes | Yes |
> Email customers on completed programs, referrals, point expiry, and more.
| Loyalty widget | Yes | Yes | Yes | Yes |
> Display and customize your loyalty widget with base styles.
| Loyalty pop-ups (nudges) | Yes | Yes | Yes | Yes |
> On-site pop-ups that nudge customers to join and engage.
| Referral program | 30 | 100 | Unlimited | Unlimited |
> Customer referral program with reward controls.
| Engagement loyalty programs | No | Yes | Yes | Yes |
> More ways to earn — birthday rewards, write a review, complete a survey.
| Free shipping redeem | No | Yes | Yes | Yes |
> Let customers redeem points for free shipping.
| Free product redeem | No | Yes | Yes | Yes |
> Product-based rewards and free gifts.
| Points expiration | No | Yes | Yes | Yes |
> Manage how and when points expire.
| Loyalty page | No | Yes | Yes | Yes |
> Dedicated loyalty page, native to Shopify Online Store 2.0.
| Analytics | No | Yes | Yes | Yes |
> Reports on loyalty performance and customer retention.
| Basic translation | No | Yes | Yes | Yes |
> Manual translation for the widget, pop-ups, and snippets.

### Advanced

| Feature | Starter | Essential | Advanced | Ultimate |
| --- | --- | --- | --- | --- |
| Advanced on-site design | No | Yes | Yes | Yes |
> Enhanced loyalty blocks, widget customization, and custom CSS.
| Point calculator | No | Yes | Yes | Yes |
> Show potential points across product, cart, and checkout.
| Custom email sender | No | Yes | Yes | Yes |
> Send emails to customers under your own sender.
| Fraud-prevention | No | Yes | Yes | Yes |
> Limit options that protect your program from exploitation.
| VIP tier system | No | No | Yes | Yes |
> VIP levels by points, amount spent, or number of orders.
| B2B tier system | No | No | Yes | Yes |
> Reward B2B customers for reaching order and spend thresholds.
| Paid membership | No | No | Yes | Yes |
> Sell a paid membership that unlocks perks, bonus points, and members-only rewards.
| Milestone rewards | No | No | Yes | Yes |
> Reward customers for hitting spend or order milestones.
| Social rewards (Instagram/TikTok/Facebook) | No | No | Yes | Yes |
> Reward customers for following, sharing, and engaging on Instagram, TikTok, and Facebook.
| Rule engine | No | No | Yes | Yes |
> Granular control over how points are rewarded — bonuses on weekends, holidays, or a minimum order value.
| Loyalty account (Shopify UI) | No | No | Yes | Yes |
> A clear loyalty dashboard inside Shopify's customer account.
| Redeem in cart drawer | No | No | Yes | Yes |
> Show redeem coupons in the cart drawer.
| POS extension | No | No | Yes | Yes |
> Shopify POS & POS Pro loyalty extension to redeem discounts.
| Apple & Google Wallet passes | No | No | Yes | Yes |
> Issue loyalty cards to Apple Wallet and Google Wallet with a live points balance.
| Advanced translation | No | No | Yes | Yes |
> Fully automated on-site translation with customer-language auto-detect.

### Enterprise-grade

| Feature | Starter | Essential | Advanced | Ultimate |
| --- | --- | --- | --- | --- |
| Dynamic point expiration | No | No | No | Yes |
> Gradual point expiration to prevent piled-up balances.
| Checkout extensions (Shopify Plus only) | No | No | No | Yes |
> Redeem or apply coupons at checkout with a live points balance (Shopify Plus).
| On-demand development | No | No | No | Yes |
> Direct product-team support to build your custom workflows.
| APIs and Webhooks | No | No | No | Yes |
> API and webhook access for custom integrations or data-warehouse sync.
| AI Merchant Copilot via API | No | No | No | Yes |
> Programmatic access to Joy's AI merchant copilot through the API.
| AI Copilot MCP server | No | No | No | Yes |
> Connect Joy's AI copilot to your own tools through a hosted MCP server.
| Scheduled agent workflows | No | No | No | Yes |
> Automate recurring loyalty actions with scheduled AI agent workflows.
| Hydrogen Headless support | No | No | No | Yes |
> Headless commerce support with Shopify Hydrogen.
| Multi-store support | No | No | No | Yes |
> Run and manage loyalty across multiple Shopify stores.
| Custom reporting & exports | No | No | No | Yes |
> Build custom reports and export loyalty data for your own analysis.
| Dedicated server (optional add-on) | No | No | No | Yes |
> A brand-dedicated server, built on request.

### Integrations

| Feature | Starter | Essential | Advanced | Ultimate |
| --- | --- | --- | --- | --- |
| 30+ curated integrations | Yes | Yes | Yes | Yes |
> Extend loyalty with 30+ apps — reviews, helpdesk, subscriptions, email marketing.
| Shopify Flow integration | No | Yes | Yes | Yes |
> Joy events and actions in Shopify Flow for custom workflows.
| Shopify Metafield integration | No | Yes | Yes | Yes |
> Pull Shopify metafields and push loyalty data back.

### Onboarding & support

| Feature | Starter | Essential | Advanced | Ultimate |
| --- | --- | --- | --- | --- |
| Knowledge base | Yes | Yes | Yes | Yes |
> Joy's knowledge base, video tutorials, and FAQs.
| Live chat support | Yes | Yes | Yes | Yes |
> Quick support over live chat.
| Dedicated Account Manager | No | No | Yes | Yes |
> A specialist assigned to your store for strategic guidance.
| Personalized demo | No | No | Yes | Yes |
> A product walkthrough tailored to your business.
| Quarterly catch-up meeting | No | No | No | Yes |
> Regular strategy catch-ups with your Account Manager.
| Priority support | No | No | No | Yes |
> Direct support from your Account Manager via a dedicated channel.
| White-glove onboarding | No | No | No | Yes |
> Hands-on setup, migration, and configuration — fully managed by our team.
| Design package (~$1,000) | No | No | No | Yes |
> Landing page, widget, and UI components custom-made for your brand.

## Frequently asked questions

### Do I need to pay anything to get started?

Nope. You can start on the free Starter plan right away — it covers 250 orders a month. When you want more advanced features, just confirm a payment method and upgrade to a paid plan through Shopify.

### Do you offer a free trial for the paid plans?

Yes. All paid plans come with a 14-day free trial. You won't be charged during the trial, and you'll have full access to everything, including our support team.

### How quickly will I see ROI?

Most merchants see measurable results within the first 30 days — higher repeat purchase rates, increased AOV from point redemptions, and new customers from referrals. Joy's analytics dashboard reports the revenue assisted by loyalty directly in your dashboard.

### Can I migrate from another loyalty app?

Yes. We migrate your customer points, tiers, and reward history from Smile.io, Yotpo, Stamped, Rivo, LoyaltyLion, and more — free of charge. Our team handles the entire process end to end. Book a migration call and we will take care of it.

### Does Joy work with my Shopify theme?

Yes. Joy works with every Shopify theme — Online Store 2.0 and legacy. Your loyalty page is a native Shopify page that inherits your theme's styles automatically. The widget, product badges, and cart drawer components all adapt to your store's design.

### Are there any setup or onboarding fees?

None at all. We don't charge for setup or onboarding. We'll walk you through everything step-by-step for free — from demo, to setup, to launch. Whenever you want us to jump in, we're one message away.

### What happens if I exceed my monthly order quota?

Joy keeps running as normal — your loyalty program never stops. You're charged a small usage fee per 100 orders above your quota: $15 on Essential, $10 on Advanced, $5 on Ultimate. Use the calculator above to see your exact cost at any volume.

### Are there custom plans available for high-volume stores?

Yes. Beyond 17,000 orders a month, and for Shopify Plus brands, we design a custom plan tailored to your volume, stack, and support needs. Tell us what you're looking for and we'll build the right plan — so you never overpay for what you don't need.

### Which types of orders are counted in Joy usage?

Joy counts the total number of orders created in Shopify, regardless of source — online store, social channels, import tools, and manual orders. This ensures consistency across loyalty actions like earning points, updating tiers, and analytics.

### What kind of support do I get?

All plans include live chat support and a knowledge base. Advanced and Ultimate plans get a dedicated Account Manager and personalized onboarding. Ultimate also includes priority response times, quarterly catch-ups, and on-demand development. Talk to our team to learn more.