---
title: "The Shopify loyalty program, designed by your rules"
url: "https://joy.so/shopify-loyalty-program/"
kind: "page"
description: "Points, VIP tiers, and store credit in one on-brand program — built to drive repeat revenue and designed to look unmistakably yours."
---

# The Shopify loyalty program, designed by your rules

Points, VIP tiers, and store credit in one on-brand program — built to drive repeat revenue and designed to look unmistakably yours.

## A best-in-class loyalty UI, unmistakably yours

Most apps trap your loyalty page inside their own builder. Joy ships a native Online Store 2.0 page in your theme — your fonts, colors, and reward names — polished enough to pass for a brand 10× your size.

- Native OS 2.0 theme page
- Your fonts, colors & reward names
- Pixel-perfect, on-brand widget
- SEO-indexable, 30+ languages

## Earning rules, designed your way

Points for purchases, reviews, birthdays, sign-ups, visit streaks — even Instagram mentions. 30+ earning actions, each with the values, limits, and conditions you control.

- 30+ built-in earning actions
- Custom point values & limits
- Collection & product-level rules
- Points, store credit, or both

## Stacked campaigns, full control

Base points, collection bonuses, 2×–3× holiday point multipliers, birthday-month rewards — all running at once. Customers earn from every matching rule, with independent limits and schedules per program.

- Run unlimited programs at once
- Bonus & seasonal campaigns
- Anti-cheat throttling & expiry
- Auto-deduct on refunds

## Granular control, personal to every segment

Joy's rule engine targets rewards by segment, behavior, and tier — so every customer sees a program tuned to them, not a one-size-fits-all template. Compose conditions, limits, and schedules right down to the individual rule.

- Segment by behavior, spend & tier
- Per-segment earning & redemption rules
- Conditions, limits & schedules per rule
- Personalized rewards at member level

Joy gives every brand a best-in-class, on-brand loyalty program — with the power ambitious brands need to scale. Points, VIP tiers, referrals, memberships, and social rewards, in one platform that molds to your brand instead of forcing you into a template.

| Metric | Value |
| --- | --- |
| Brands run loyalty on Joy | 20,000+ |
| Revenue assisted by Joy | $194M+ |
| 1,689 reviews on Shopify | 4.9★ |

## One platform, every way to reward

Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.

### Reward every action, your way

Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.

- 30+ earning actions, your point values
- Smart FIFO point expiration
- Points, store credit, or both

### Turn customers into your growth engine

Reward both the referrer and the friend with a structure you control — through trackable links and discount codes, with fraud prevention built in so every referral is real.

- Reward referrer and referee
- Trackable links & discount codes
- Built-in fraud prevention

### Celebrate the moments that retain

Fire bonus rewards on birthdays, anniversaries, and the custom milestones that matter to your brand — powered by Joy's rule engine, on the schedule you set.

- Birthday & anniversary bonuses
- Custom milestone triggers
- Time- and tier-based rules

### Build status worth climbing toward

Design segmented tiers with fully customizable qualification logic, then unlock exclusive perks — early access, members-only collections — for your best customers. Control demotion and grace periods so status stays meaningful.

- Custom tier qualification logic
- Exclusive perks per tier
- Demotion & grace-period control

### Redeem at checkout, lift every order

Let customers turn loyalty value straight into orders — including redemption right at checkout on Shopify Plus, the highest-converting redemption point. One balance follows them online and in store.

- Redeem natively at checkout
- One balance online & in-store
- Drives higher average order value

## Loyalty that shows up everywhere they shop

Most loyalty programs hide behind a login page. Joy lives across 30+ touchpoints — widget, product page, cart, checkout, account, and POS — so customers never forget their rewards exist.

### Join in one tap

A floating widget — opt in, check points, browse rewards without leaving the page.

- One-tap opt-in
- Always accessible
- Zero friction

### Keep loyalty top-of-mind

Points and tier live in the nav bar, on every page — a constant, subtle reminder.

- Always visible
- Drives awareness
- Builds habit

### One branded hub you own

A fully branded loyalty hub you own — customers track VIP progress, discover rewards, share referral links.

- Your brand style
- Full program overview
- SEO-indexable

### Lift add-to-cart with visible rewards

“Earn 200 points with this purchase” — right at the moment of intent, lifting add-to-cart and AOV.

- Lifts add-to-cart
- Full transparency
- Increases AOV

### Convert at the highest-intent moment

The cart drawer is where buying intent peaks. Surface redeemable discounts, free gifts, and shipping thresholds here to turn hesitation into conversion.

- High-intent placement
- Reduces abandonment
- Rewards in view

### Native inside Shopify checkout

Points earned, reward redemption, and referral codes — native inside Shopify checkout. Every completed order plants the seed for the next one.

- Shopify Plus native
- Earn at checkout
- Drives repeat orders

### Keep customers invested

Points balance, VIP tier, reward history, and coupons — all inside Shopify’s native account page. Customers stay engaged without leaving the experience they know.

- Native Shopify accounts
- Reward history
- Drives retention

## Shopify-native, built to a higher standard

Joy lives where your store already does — your loyalty data sits exactly where Shopify expects it, held to enterprise standards.

### Checkout extensions

Earn and redeem points natively at checkout on Shopify Plus. No redirects, no friction.

### Customer account page

Points, tier progress, and rewards appear right inside Shopify's native customer account.

### Metafield sync

Points, tier, and spend sync to customer metafields — ready for Liquid, Segments, and Flow.

### Shopify Functions perks

VIP discounts and free shipping run as real Shopify Functions, never workaround scripts.

### Segments & Reports

Query loyalty data with ShopifyQL and build segments like “Gold tier, spent $500+”.

### Shopify POS

One balance online and in-store. Customers earn and redeem at the counter in real time.

## One profile across every channel

One member profile across web, wallet and counter — points follow your customers everywhere. Tap any device to look closer.

### Shopify POS

Earn and redeem at the counter, native in Shopify POS. Staff look up members in seconds — every in-store purchase builds the same profile as online.

### Apple Wallet

Branded loyalty passes with live points balance and tier status. One tap from the lock screen — no app to download, no login to remember.

### On-site loyalty pass

A branded loyalty pass in your store widget — points, tier and rewards appear the moment a customer logs in.

### Google Wallet

The same pass on Android. Members carry your program in their pocket, synced in real time with every earn and redeem.

## Built on Shopify. Open everywhere

Full REST API, webhooks, JS SDK and Hydrogen-ready components — Joy slots into the stack you already run.

### Shopify Flow

22 triggers, 7 actions. Automate any loyalty play from VIP unlocks to win-back flows, without a line of code.

### Klaviyo

Push loyalty events into your top email channel. Personalize lifecycle flows by tier and points.

Also integrated: Mailchimp, Omnisend, Recharge, Chatty, Gorgias, Judge.me, Loox.

## Know exactly what's working

Track redemption, repeat rate, CLV, and revenue assisted by loyalty in one dashboard. See which programs, tiers, and campaigns drive real incremental revenue — then double down.

- Revenue assisted by loyalty
- Redemption & repeat-rate tracking
- Per-program & per-tier breakdowns
- Export to Shopify Segments

## Real brands. Real, measured returns

Verified results — hover a brand for the number that matters.

### Allbirds

1,700% — ROI · 98.5% MoM growth

### Liz · Cool-Vita

“Joy concludes all the functions that every membership program should have.”

### Songmont

$110K+ — Assisted revenue in 14 days

### Glamour Us

197% — MoM growth · 55% redemption

### The Tinsel Rack

94% — Member enrollment rate

### The Tinsel Rack

“Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.”

### Coolvita

60% — MoM growth · 40% redemption

### Pots & Pans

14K+ — Members · 10% revenue growth

### Giles Davies · The Game Collection

“You've gone above and beyond and exceeded our expectations as a partner.”

### The Motherswork

43% — Loyalty-driven revenue

### The Game Collection

318% — ROI · 40% fewer CS tickets

### Korean Skincare

71\.5% — MoM growth · 56K+ members

## Frequently asked questions

### How is Joy different from Smile or Yotpo?

Joy shapes your program by your rules — earning actions, tiers, and rewards — and renders it on a native, on-brand page instead of a rigid template you have to live inside.

### Will the loyalty page match my brand?

Yes. Joy creates a native Online Store 2.0 page that inherits your theme's fonts, colors, and layout, plus widgets across 30+ touchpoints carrying your logo, colors, and reward names.

### Can I run points, VIP tiers, and referrals together?

Yes. Points, VIP tiers, referrals, memberships, and social rewards all run at once. Customers earn from every matching rule simultaneously, with independent limits and schedules per program.

### Do customers need a separate login?

No. Joy honors Shopify's native customer accounts — no separate login, no friction — with SSO for B2B included.

### Does it work with Shopify POS?

Yes. Loyalty runs online and in-store on Shopify POS with one shared balance that syncs in real time.

### How much does Joy cost?

Joy is free to start on Shopify, with paid plans that scale as you grow. Every plan keeps the program fully on-brand.

## Stop being ordinary. Start leading

| Metric | Value |
| --- | --- |
| Brands run loyalty on Joy | 20,000+ |
| Shopify App Store rating | 4.9★ |
| Merchant reviews | 1,689 |