---
title: "Reward customers everywhere they show up"
url: "https://joy.so/social-rewards/"
kind: "page"
description: "Reward the social actions that grow your brand — Instagram follows, TikTok, mentions, and UGC — and turn every fan into reach you never had to buy."
---

# Reward customers everywhere they show up

Reward the social actions that grow your brand — Instagram follows, TikTok, mentions, and UGC — and turn every fan into reach you never had to buy.

## Reward social actions, not just sales

Most loyalty programs only see the cart. Joy rewards the engagement that builds your brand — follows, shares, mentions, and posts — so the customers who advocate for you are the ones you reward, before they ever buy again.

- Points for follows, shares & posts
- Loyalty currency for engagement
- Reward advocates, not just spenders
- Runs alongside points & VIP tiers

## Reach into culture itself

Joy reaches where culture lives, not just where customers check out. Reward Instagram and TikTok follows, @mentions, and tags — each one puts your brand in front of a new audience that already trusts the person sharing it.

- Instagram & TikTok follows
- @mentions and brand tags
- Share-to-story rewards
- Verified, real actions only

## Turn customers into your content engine

Every rewarded post is authentic content you own. Joy captures the photos, videos, and tags your customers create — building a library of UGC that converts harder than any studio shoot and a stream of reach that compounds.

- Capture authentic UGC at scale
- Reward photos & video posts
- Content that out-converts ads
- Reach that compounds, not buys

## Every social action, turned into loyalty

Reward the moments that grow your brand across the channels where your customers already spend their time.

### Instagram follow

Reward customers the moment they follow your account — every follow grows the audience you own and re-reach for free.

### Mentions & tags

Award points when customers @mention or tag your brand. Each post puts your name in front of a new audience that already trusts the source.

### TikTok follow

Capture the channel where culture moves fastest. Reward TikTok follows and turn discovery into a loyal, returning customer base.

### Share to story

Points for sharing your product or program to their story — peer-to-peer reach no ad budget can buy.

### UGC capture

Reward customers for posting photos and videos with your product. Build a library of authentic content that converts harder than studio shots.

### Verified & anti-cheat

Joy verifies real actions and throttles abuse, so every point you award is earned by a genuine fan — not a bot or a quick unfollow.

## Real brands. Real, measured returns

Verified results — hover a brand for the number that matters.

### Allbirds

1,700% — ROI · 98.5% MoM growth

### Liz · Cool-Vita

“Joy concludes all the functions that every membership program should have.”

### Songmont

$110K+ — Assisted revenue in 14 days

### Glamour Us

197% — MoM growth · 55% redemption

### The Tinsel Rack

94% — Member enrollment rate

### The Tinsel Rack

“Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.”

### Coolvita

60% — MoM growth · 40% redemption

### Pots & Pans

14K+ — Members · 10% revenue growth

### Giles Davies · The Game Collection

“You've gone above and beyond and exceeded our expectations as a partner.”

### The Motherswork

43% — Loyalty-driven revenue

### The Game Collection

318% — ROI · 40% fewer CS tickets

### Korean Skincare

71\.5% — MoM growth · 56K+ members

## Frequently asked questions

### Which social actions can customers earn points for?

Instagram follows, mentions, and tags; TikTok follows; share-to-story; and posting user-generated content. Each action carries its own point value, limits, and conditions you control.

### How is this different from points for purchases?

Joy rewards engagement, not just spend. Customers earn loyalty currency for the social actions that grow your reach — so the people who advocate for your brand are the ones you reward, before they ever buy again.

### Does Joy verify the actions are real?

Yes. Joy verifies social actions and throttles abuse — no points for bots, fake accounts, or follow-then-unfollow loops. Every reward goes to a genuine fan.

### Can social rewards run alongside my other programs?

Yes. Social rewards run at once with points, VIP tiers, referrals, and memberships. Customers earn from every matching rule simultaneously, with independent limits per program.

### Will the UGC I collect be mine to use?

Joy turns your customers into a content engine — capturing the posts, tags, and photos they create around your brand so you have a steady stream of authentic content and reach.

### Is this only for Instagram and TikTok?

Those are the cultural channels Joy reaches into first. Joy is the loyalty platform that rewards customers everywhere they show up — across 30+ touchpoints, social included.

## Stop being ordinary. Start leading

| Metric | Value |
| --- | --- |
| Brands run loyalty on Joy | 20,000+ |
| Shopify App Store rating | 4.9★ |
| Merchant reviews | 1,689 |