---
title: "Loyalty that raises your average order value."
url: "https://joy.so/solutions/increase-aov/"
kind: "page"
description: "Increase average order value on Shopify. Joy uses spend thresholds, tiered rewards, point multipliers, and free-shipping unlocks to pull every basket higher."
---

# Loyalty that raises your average order value.

More revenue per checkout starts with a reason to add one more item. Joy uses spend thresholds, tiered rewards, and point multipliers to pull each order past its usual total.

## The mechanics that grow every basket.

Every rule gives customers a concrete reason to add one more item before they reach the checkout.

### Rewards at spend thresholds

Set a spend level that unlocks a reward, so customers add one more item to reach it instead of stopping at their current total.

### Bonus points on bigger orders

Award point multipliers when an order clears a set value, turning a fuller basket into more earned rewards for the customer.

### Free shipping and gift unlocks

Redeem points or a spend level for free shipping or a free product, the classic nudge that pushes a cart past the line.

### Rules that reward add-ons

Earning conditions by product and collection let you reward the bundles and add-ons that raise each order's total.

## Best-in-class loyalty, ready for any brand

Joy gives your Shopify store a best-in-class loyalty program that speaks your brand — points, VIP tiers, referrals, memberships, and social rewards, run by your rules. Its rule engine sets earning and redemption conditions by order, product, and collection, so spend thresholds, point multipliers, and free-shipping unlocks work together to lift every checkout. VIP tiers give bigger spenders a reason to keep climbing, turning one large order into a repeat habit.

| Metric | Value |
| --- | --- |
| Brands run loyalty on Joy | 20,000+ |
| Revenue assisted by Joy | $194M+ |
| 1,689 reviews on Shopify | 4.9★ |

## Frequently asked questions

### How does Joy increase average order value?

Joy raises average order value with spend-based mechanics: reward thresholds that unlock at a set order total, bonus point multipliers on larger orders, and free-shipping or free-product redemptions. Each one gives customers a concrete reason to add one more item before checkout.

### Can I set a reward that unlocks at a certain spend level?

Yes. Joy's rule engine sets earning and redemption conditions by order value, so you can unlock free shipping, a free product, or a discount once a cart passes the threshold you choose.

### Do VIP tiers encourage customers to spend more?

They do. VIP tiers reward customers who reach a spend or points milestone, so bigger spenders keep climbing for better perks. VIP tiers are available on the Advanced plan and up.

### Can I award bonus points on bigger orders?

Yes. With 30+ earning actions, you can award point multipliers when an order clears a set value, so a fuller basket earns more toward the customer's next reward.

### Where do customers see these rewards while they shop?

Joy reaches customers across 30+ touchpoints, including the cart drawer, product page, pop-up, and checkout, so the incentive to add one more item appears right where the order total is decided. Cart-drawer redemption is available on the Advanced plan and up.