---
title: "One balance, every channel your customers shop."
url: "https://joy.so/solutions/omnichannel/"
kind: "page"
description: "Run one loyalty program across your Shopify online store and POS. Customers earn and redeem a single point balance anywhere, carried on Apple and Google Wallet."
---

# One balance, every channel your customers shop.

Your customers move between your online store and the counter without thinking about it. Joy gives them one loyalty program that follows — a single balance to earn and redeem online or in-store, carried on Apple and Google Wallet.

## One program, wherever the sale happens.

From your online cart to the in-store counter, Joy keeps one loyalty program connected, real-time, and on-brand.

### One balance, online and in-store

Joy runs a single point balance across your online store and Shopify POS. Customers earn at online checkout and redeem at the counter in real time, on the same account.

### Wallet passes go everywhere

Apple Wallet and Google Wallet passes carry each member's live point balance in their pocket, so the loyalty card is ready wherever your customer shops next.

### 30+ on-site touchpoints

Meet members on the cart drawer, product page, account page, pop-up, and checkout extensions (Ultimate plan, Shopify Plus) — one program surfaced across every step of the journey.

### One brand across every channel

Your native loyalty page inherits your Shopify theme, and every widget carries your logo, colors, and reward names, so the experience stays yours online and in-store.

## Best-in-class loyalty, ready for any brand

Joy gives Shopify merchants a best-in-class loyalty program that speaks your brand across every channel — points, VIP tiers, referrals, memberships, and social rewards, unified between your online store and Shopify POS. One point balance earns and redeems wherever your customer shops, carried on Apple and Google Wallet and surfaced across 30+ on-site touchpoints.

| Metric | Value |
| --- | --- |
| Brands run loyalty on Joy | 20,000+ |
| Revenue assisted by Joy | $194M+ |
| 1,689 reviews on Shopify | 4.9★ |

## Frequently asked questions

### How does Joy support omnichannel loyalty across online and in-store?

Joy runs one loyalty program on a single point balance that spans your Shopify online store and Shopify POS. Customers earn and redeem the same points at online checkout or at the in-store counter in real time, on one account.

### Can customers earn and redeem points at my Shopify POS?

Yes, on the Advanced plan and up. Joy is Shopify-native, so the counter shares the same balance as your online store. Staff apply and redeem points during in-person checkout, and the balance updates instantly across every channel.

### How do Apple and Google Wallet passes work across channels?

Joy issues Apple Wallet and Google Wallet passes that display each member's live point balance. The pass travels with the customer, so their loyalty card is ready whether they buy online or walk into your store.

### Where does the loyalty program appear across my storefront?

Joy surfaces across 30+ touchpoints — cart drawer, product page, account page, pop-up, and checkout extensions (Ultimate plan, Shopify Plus) — so members see their points at every step, not on a single page.

### Will the experience stay on-brand across every channel?

Yes. Your native loyalty page inherits your Shopify theme's fonts and colors, and every widget carries your logo, colors, and reward names, so the program reads as yours online and in-store.