Loyalty for Shopify, by your rules, not a template's
One app for points, VIP tiers, referrals, wallet passes and POS. You write the rules and choose the look. Joy runs the program.
That's the look. Now see what it earns
Rated 4.9 by the merchants who run it, across 1,700+ reviews on the Shopify App Store.
Write the rules your program runs on
Earning, tiers and rewards follow your margins and your customers. Set VIP levels by points, spend or order count, and reward the actions your store cares about.
- Points for orders, sign-ups and social actions
- VIP tiers by points, spend or orders
- Rule engine with segment-level conditions
- Paid membership programs
Looks like your brand on every screen
The loyalty page, the widget and the cart drawer take on your theme's styles. Customers see your store from the first point to the last reward.
- Loyalty page native to your Shopify theme
- Widget, product badges and cart drawer
- Works with every Shopify theme
- Automated translation
Reward customers everywhere they show up
Your online store, your POS, Apple and Google Wallet, Instagram and TikTok. One balance follows the customer across all of them.
- Social rewards on Instagram, TikTok and Facebook
- Apple and Google Wallet passes
- POS loyalty extension
- 30+ on-site touchpoints
Enterprise-grade intelligence, for everyone
Describe the program you want and Joy AI assembles the earning rules, tiers and rewards. Then it scores the program and ranks what to fix next.
- A first program built from one chat
- Strategy canvas for points, tiers and roadmap
- Program Health score
- A ranked action plan
Works with the stack you already run
Klaviyo, Shopify Flow and the tools below are among 30+ native integrations. Loyalty events and tiers reach the tools your team already uses.
Real brands. Real, measured returns
Each figure belongs to the brand that earned it. Your category decides how often customers buy at all. Joy works on what happens between those orders.
1,700%
ROI · 98.5% MoM growth
43%
Loyalty-driven revenue
94%
Member enrollment rate
Hear it from the brands themselves
The Game Collection and Cool-Vita on working with the Joy team.
5 out of 5 stars
“The team at Joy are always super quick to resolve any issues. Hana helped resolve an issue we had with one of our multiplier programs within a few minutes.”
The Game Collection
United Kingdom
5 out of 5 stars
“Joy's service is the best. That's honestly why we chose them. The key thing is we want to move forward — and Joy helps us do that.”
Cool-Vita
Joshua, Cool-Vita Team · Indonesia
Straight from the App Store
Real reviews from merchants running their loyalty program on Joy.
Live on your store in three steps
Connect your store
Add Joy from the Shopify App Store. It reads your order history directly, so VIP tiers start from real purchases.
Set your rules
Choose how customers earn and what they unlock. Describe the program in a sentence and Joy AI drafts the first version.
Launch on your theme
The loyalty page and the widget go live in your store's own styles.
Switch to Joy without missing a beat, and it's free
Our team moves your points balances, VIP tiers, customer data and rules from Smile, Yotpo, Stamped, Rivo, LoyaltyLion and other apps. There is no migration fee.
If the template in your current app already fits the program you want, stay. Switching wins you nothing.
The Tinsel Rack, the 94% enrollment above, came to Joy this way.
“Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.”
Four plans, priced by your order volume
Starter is free for up to 250 orders a month. Move up when your program needs VIP tiers, wallet passes or POS.
Starter
Free
Launch a complete loyalty program and start earning repeat customers — free.
250 free orders/mo, no usage fee
- Basic points program
- Referral program
- Loyalty widget & pop-ups
- 30+ integrations
Essential
$29/mo
Drive repeat purchases with a complete points and referral program for stores ready to grow.
500 free orders/mo, then +$15 per 100
- Complete points programs
- Referral programs
- Dedicated loyalty page
- 30+ on-site touchpoints
- Analytics
- Point expiration
- Shopify Flow + 30+ integrations
- Most popular
Advanced
$129/mo
The full arsenal for ambitious brands serious about retention, AOV growth, and customer lifetime value.
2,000 free orders/mo, then +$10 per 100
Everything in Essential, plus:
- VIP tier system
- Paid membership
- Social rewards (Instagram/TikTok/Facebook)
- Apple & Google Wallet passes
- Loyalty rule engine
- Redeem in cart drawer
- Loyalty account (Shopify UI)
- Automated translation
- POS loyalty extension
Ultimate
$499/mo
Custom workflows, bespoke design, and omnichannel reach for the most ambitious brands.
7,000 free orders/mo, then +$5 per 100
Everything in Advanced, plus:
- Dynamic point expiration
- Checkout loyalty extensions
- Unlimited REST API / webhooks / JS SDK
- Headless (Hydrogen)
- Custom reporting & exports
- Multi-store support
- AI Merchant Copilot via API
- AI Copilot MCP server
- Scheduled agent workflows
All paid plans include a free trial and a 30-day refund. Usage is billed only on orders above your monthly quota. All prices in USD.
Questions
Yes. Joy connects natively to Klaviyo, Shopify Flow, Judge.me, Loox, Gorgias, Recharge and more, 30+ integrations in all, plus Shopify POS. Loyalty events and customer tiers flow into the tools you already run.
Points, referrals, VIP tiers, paid membership, social rewards, wallet passes and POS loyalty. Starter covers points and referrals. VIP tiers, membership, wallet passes and POS start on Advanced.
Starter is free for up to 250 orders a month, with a points program, a referral program, the loyalty widget and 30+ integrations. You upgrade when your program needs more.
Our team migrates points balances, VIP tiers, customer data and rules from Smile, Yotpo, Stamped, Rivo, LoyaltyLion and other apps, with no migration fee.
On Essential, Advanced and Ultimate, your program keeps running and orders above the quota are billed as usage, at your plan's rate. Starter has no usage fee: past 250 orders in a month, upgrade to keep the program running.
Stop being ordinary. Start leading
Your rules, your look. Starter is free for up to 250 orders a month.