Loyalty for Shopify, by your rules, not a template's
One app for points, VIP tiers, referrals, wallet passes and POS. You write the rules and choose the look. Joy runs the program. The Starter plan is free up to 250 orders a month.
That's the look. Now see what it earns
Rated 4.9 by the merchants who run it, across 1,700+ reviews on the Shopify App Store.
Write the rules your program runs on
Earning, tiers and rewards follow your margins and your customers. Set VIP levels by points, spend or order count, and reward the actions your store cares about.
- Points for orders, sign-ups and social actions
- VIP tiers by points, spend or orders
- Rule engine with segment-level conditions
- Paid membership programs
Looks like your brand on every screen
The loyalty page, the widget and the cart drawer take on your theme's styles. Customers see your store from the first point to the last reward.
- Loyalty page native to your Shopify theme
- Widget, product badges and cart drawer
- Works with every Shopify theme
- Automated translation
Reward customers everywhere they show up
Your online store, your POS, Apple and Google Wallet, Instagram and TikTok. One balance follows the customer across all of them.
- Social rewards on Instagram, TikTok and Facebook
- Apple and Google Wallet passes
- POS loyalty extension
- 30+ on-site touchpoints
Enterprise-grade intelligence, for everyone
Describe the program you want and Joy AI assembles the earning rules, tiers and rewards. Then it scores the program and ranks what to fix next.
- A first program built from one chat
- Strategy canvas for points, tiers and roadmap
- Program Health score
- A ranked action plan
Works with the stack you already run
Klaviyo, Shopify Flow and the tools below are among 30+ native integrations. Loyalty events and tiers reach the tools your team already uses.
Real brands. Real, measured returns
Each figure belongs to the brand that earned it. Your category decides how often customers buy at all. Joy works on what happens between those orders.
Allbirds
1,700%
ROI · 98.5% MoM growth
The Motherswork
43%
Loyalty-driven revenue
The Tinsel Rack
94%
Member enrollment rate
Hear it from the brands themselves
The Game Collection and Cool-Vita on working with the Joy team.
5 out of 5 stars
“The team at Joy are always super quick to resolve any issues. Hana helped resolve an issue we had with one of our multiplier programs within a few minutes.”
The Game Collection
United Kingdom
5 out of 5 stars
“Joy's service is the best. That's honestly why we chose them. The key thing is we want to move forward — and Joy helps us do that.”
Cool-Vita
Joshua, Cool-Vita Team · Indonesia
Straight from the App Store
Real reviews from merchants running their loyalty program on Joy.
Ceres Chill, United States. 5 out of 5 stars on the Shopify App Store. Such a lovely experience! We've been able to earn more revenue by having this loyalty program, and their team has been so helpful with every single thing.
My Sasun, United States. 5 out of 5 stars on the Shopify App Store. We recently switched over from Smile and we have ZERO regrets. They provide a great service and are very prompt on their responses.
K Beauty Forever, United States. 5 out of 5 stars on the Shopify App Store. When searching for a loyalty program I was between Smile or Joy and inevitably went with Joy because of their great customer service. They went above and beyond to help set up my program with 24/7 support.
Dindins, Spain. 5 out of 5 stars on the Shopify App Store. Had an issue and within 3 minutes Sonny not only solved it but also applied the solution to all customer accounts. If you're looking for a serious and solid loyalty program: this is it.
Nygaard Shop, Denmark. 5 out of 5 stars on the Shopify App Store. JOY is by far the best loyalty program for Shopify!
Hairmax, United States. 5 out of 5 stars on the Shopify App Store. The app has a lot of functionality and is very robust. Their support via chat right in the app is probably the best feature. They always answer quickly and helped us get the whole program up and running.
Clever Beauty, France. 5 out of 5 stars on the Shopify App Store. From helping me understand the referral flow, to testing in sandbox mode, fixing discount codes, checking Mailchimp, and even custom CSS to clean up the widget — she went way above and beyond.
Boowan Nicole, Australia. 5 out of 5 stars on the Shopify App Store. The Joy Loyalty Program is fantastic! It's easy to use and has already boosted our customer engagement.
Karaki Origins, India. 5 out of 5 stars on the Shopify App Store. Hana helped me configure and set up the app on my store — even on a Sunday. She made every change only after confirming with me. Going above and beyond to exceed customer expectations!
KHB Salong, Sweden. 5 out of 5 stars on the Shopify App Store. I was setting up a flow using a third-party app they don't natively support. Despite that, their support team went completely out of their way to help me. Truly excellent customer service!
Tom Gold Hair, United Kingdom. 5 out of 5 stars on the Shopify App Store. Used Joy for a long time, they never let you down. Professional, kind and fast — that's what you call superlative support.
Timebox, Romania. 5 out of 5 stars on the Shopify App Store. Everything works exactly as we needed and the setup was smooth and intuitive. The features are well thought out and fit perfectly with our Shopify store.
Goodness Vegan, United States. 5 out of 5 stars on the Shopify App Store. Joy is a great app, really intuitive and flexible, and it has been a lovely addition to our store.
Gymish, United States. 5 out of 5 stars on the Shopify App Store. The features are very useful and easy to set up. The customization options are flexible and work perfectly with different store needs. Reliable, user-friendly, and backed by excellent support!
Stylebox, Finland. 5 out of 5 stars on the Shopify App Store. They responded very fast, almost like customer support is available 24/7, which is really impressive.
Live on your store in three steps
Connect your store
Add Joy from the Shopify App Store. It reads your order history directly, so VIP tiers start from real purchases.
Set your rules
Choose how customers earn and what they unlock. Describe the program in a sentence and Joy AI drafts the first version.
Launch on your theme
The loyalty page and the widget go live in your store's own styles.
Switch to Joy without missing a beat, and it's free
Our team moves your points balances, VIP tiers, customer data and rules from Smile, Yotpo, Stamped, Rivo, LoyaltyLion and other apps. There is no migration fee.
If the template in your current app already fits the program you want, stay. Switching wins you nothing.
The Tinsel Rack, the 94% enrollment above, came to Joy this way.
“Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.”
Four plans, priced by your order volume
Starter is free for up to 250 orders a month. Move up when your program needs VIP tiers, wallet passes or POS.
Starter
Free
Launch a complete loyalty program and start earning repeat customers — free.
250 free orders/mo, no usage fee
- Flexible points & rewards program
- Referral program with fraud prevention
- Unified loyalty widget
- On-brand loyalty design
- Email reward notifications
- 24/7 live chat support
Essential
$29/mo
Drive repeat purchases with a complete points and referral program for stores ready to grow.
500 free orders/mo, then +$15 per 100
Everything in Starter, plus:
- Points for social engagement
- Dedicated loyalty page
- Point expiration rules
- Potential points on product page
- 30+ integrations (Klaviyo, Recharge, and more)
- Shopify Flow automation (22+ triggers)
- Joy Loyalty AI copilot
- Analytics & performance reports
- 14-day free trial
- Most popular
Advanced
$129/mo
The full arsenal for ambitious brands serious about retention, AOV growth, and customer lifetime value.
2,000 free orders/mo, then +$10 per 100
Everything in Essential, plus:
- VIP tiers + B2B/Wholesale tiers
- Loyalty Rule Engine (custom earning)
- Bonus point campaign (x2, x3 multiplier)
- Redeem in cart drawer
- Loyalty Hub (Shopify native UI)
- POS loyalty extension (in-store rewards)
- Apple & Google Wallet passes
- Paid membership programs
- 14-day free trial
Ultimate
$499/mo
Custom workflows, bespoke design, and omnichannel reach for the most ambitious brands.
7,000 free orders/mo, then +$5 per 100
Everything in Advanced, plus:
- Dynamic point expiration rules
- Checkout UI loyalty extensions
- Full Developer Toolkit + JS SDK
- Unlimited integrations + REST API
- White-glove onboarding
- 24/7 priority support with SLA
- On-demand development hours
- Headless commerce (Hydrogen, Next.js)
- 30-day free trial
All paid plans include a free trial and a 30-day refund, and bill usage only on orders above the monthly quota. All prices in USD.
Questions
Yes. Joy connects natively to Klaviyo, Shopify Flow, Judge.me, Loox, Gorgias, Recharge and more, 30+ integrations in all, plus Shopify POS. Loyalty events and customer tiers flow into the tools you already run. Integrations start on Essential, POS on Advanced.
Points, referrals, VIP tiers, paid membership, social rewards, wallet passes and POS loyalty. Starter covers points and referrals. Social rewards and Joy AI start on Essential; VIP tiers, membership, wallet passes and POS start on Advanced. Instagram comment and story rewards start on the Advanced plan.
Starter is free for up to 250 orders a month, with a points and rewards program, a referral program with fraud prevention, the loyalty widget and email reward notifications. You upgrade when your program needs more.
Our team migrates points balances, VIP tiers, customer data and rules from Smile, Yotpo, Stamped, Rivo, LoyaltyLion and other apps, with no migration fee.
On Essential, Advanced and Ultimate, your program keeps running and orders above the quota are billed as usage, at your plan's rate. Starter has no usage fee: past 250 orders in a month, upgrade to keep the program running.
Stop being ordinary. Start leading
Your rules, your look. Starter is free for up to 250 orders a month.