--- title: "Product updates" url: "https://joy.so/updates/" kind: "page" description: "What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first." page: 1 total_pages: 4 --- # Product updates - [Joy now connects to Attentive: loyalty moments that send the SMS](https://joy.so/updates/md/joy-attentive-integration/): Points, VIP tiers and birthdays now start SMS journeys in Attentive. Joy sends the moment, Attentive sends the text. - [Shopify Store Credit: How to Use It to Drive Repeat Orders](https://joy.so/updates/md/shopify-store-credit/): Shopify store credit explained: what it is, five use cases that drive repeat orders, how to set it up in Joy, and the operational rules that keep it clean. - [Your loyalty widget now takes its look from your storefront](https://joy.so/updates/md/on-brand-match-widget-to-your-store/): Joy now reads your storefront and matches the widget to it — colors, button style, fonts, logo and copy. You review every value before it applies. - [Reward the SMS Opt-In — and the Phone Number That Makes It Possible](https://joy.so/updates/md/sms-marketing-opt-in-rewards/): A customer can't subscribe to SMS without a number on file. Joy now rewards both steps — the phone number and the opt-in — each once, and only when Shopify confirms the subscription took effect. - [Joy now connects to Claude and ChatGPT: ask your loyalty program anything](https://joy.so/updates/md/joy-claude-chatgpt/): Joy now connects to Claude and ChatGPT through MCP. Ask about points, tiers, and performance in plain language, and see how real answers can shape your next move. - [How to build a sustainable loyalty program that spends points](https://joy.so/updates/md/sustainable-loyalty-program/): A discount-only reward menu leaves points sitting. Here's how an environmental reward spends that balance without cutting into your margin again. - [Send a Reward to a Friend: Turn Redemption Into Acquisition](https://joy.so/updates/md/send-a-reward-to-a-friend/): Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel. - [Store Credit Rewards: Real Cashback, Spent at Checkout](https://joy.so/updates/md/store-credit-rewards/): Real cashback customers spend at checkout — no points math, no coupon codes. How store credit rewards work, and why the value stays in your store. - [How to Run Your Loyalty Program Inside LINE](https://joy.so/updates/md/line-integration/): Points, tiers, expiry reminders, referrals — every loyalty moment can happen in the chat your customers already use. Here's how to run it on LINE. - [Loyalty Program Metrics: The Numbers That Prove Your ROI](https://joy.so/updates/md/loyalty-program-metrics/): Most loyalty dashboards show activity, not profit. This guide covers the metrics that actually prove ROI, and how to read each one so you know your program is paying for itself. - [Unused Coupon Reminders -Turn forgotten coupons into orders](https://joy.so/updates/md/unused-coupon-reminders-with-klaviyo/): Two new Klaviyo triggers remind customers about coupons they redeemed but never used — After Redeem and Before Expire — so the discount you gave them actually turns into an order. - [A referral is only as good as where its link lands.](https://joy.so/updates/md/multi-market-referral-url/): Joy now builds each customer's referral link for their own Shopify market — right storefront, right language, right currency — automatically. - [Your best in-store moment was going to waste. Now it earns loyalty.](https://joy.so/updates/md/pos-loyalty-points/): Joy now shows points earned, redeemed, and the new balance right inside Shopify POS — so the counter becomes a loyalty moment, not a missed one. - [Let your best customers choose their gift — and earn it back every year](https://joy.so/updates/md/vip-tier-free-gift/): VIP tier perks can now run on a schedule and hand the choice to the customer — a free gift they pick, once a year, on repeat. Retention you can put on a calendar. - [Joy now works inside Shopify Sidekick: ask your loyalty program anything](https://joy.so/updates/md/joy-with-shopify-sidekick/): Ask Shopify's built-in AI about points, tiers, rewards, referrals, and loyalty revenue in plain language — straight from your admin. - [Idle store credit doesn't drive sales. Now you decide when it expires](https://joy.so/updates/md/idle-store-credit-doesnt-drive-sales-now-you-decide-when-it-expires-2/): A global store credit expiration setting, plus per-program overrides for Place Order, Referral, and Milestone. Set a deadline that brings customers back — and keep your liability in check. - [Every extra click kills a review. Your loyalty widget just removed them all.](https://joy.so/updates/md/every-extra-click-kills-a-review-your-loyalty-widget-just-removed-them-all/): Embed Judge.me reviews directly inside your Joy Unified Widget. Customers read and write reviews, earn points, and never leave your loyalty surface. - [Joy × AOV.ai Bundles: Loyalty Rewards on Every Bundle, Right in Your Loyalty Widget](https://joy.so/updates/md/joy-aov-ai-bundles/): Bundles get a bigger order. Loyalty points give a reason to come back. Joy × AOV.ai Bundles now show both in one row, right inside your loyalty widget. ## Pages - [Page 1](https://joy.so/updates/md/) (this page) - [Page 2](https://joy.so/updates/md/page/2/) - [Page 3](https://joy.so/updates/md/page/3/) - [Page 4](https://joy.so/updates/md/page/4/)