---
title: "Your most engaged customers show up to your Instagram Lives. Now your loyalty program shows up too."
slug: "instagram-live-comment-rewards"
url: "https://joy.so/updates/instagram-live-comment-rewards/"
kind: "update"
author: "Thomas Nguyen"
author_url: "https://joy.so/author/thomas/"
published_at: "2026-04-17T09:45:57.000+00:00"
updated_at: "2026-10-08T08:58:08.000+00:00"
description: "Joy now rewards customers who comment during your Instagram Live broadcasts — automatically. Includes a Shopify Flow trigger so every Live comment can chain into Klaviyo flows, Shopify tags, Slack pings, or any downstream action."
category: "Product Updates"
tags: ["Product Updates"]
reading_time: 2
feature_image: "https://images.pexels.com/photos/7676406/pexels-photo-7676406.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=650&w=940"
---

# Your most engaged customers show up to your Instagram Lives. Now your loyalty program shows up too.

## Why this matters

[Instagram Live Comment Rewards](https://help.joy.so/reward-programs/earning-programs/social-activity/instagram-live-comment-rewards) credit loyalty points to customers who comment during your Instagram Live broadcasts. Each detected comment also fires a Shopify Flow trigger, so you can build follow-up automations on the same event.

### Reward customers who show up live

Joy detects comments posted during your broadcast and credits points to the customer who commented. Commenting during a product drop or a Q&A becomes an action customers earn from.

### Follow up after the broadcast

Use the Shopify Flow trigger to send a Klaviyo email to customers who commented, such as early access to what you launched on the Live.

### Build a segment of Live commenters

Tag commenters in Shopify from the same trigger. Your next drop can open to that segment first.

> **Try this**
> Run a bonus points campaign for anyone who comments during your next drop Live. Follow with a Klaviyo email that gives those commenters early access to what you launched.

---

## How to access and use

### Step 1: Connect Instagram

In Joy, open **Integrations → Instagram** and follow the connection flow.

### Step 2: Create the Live Comment program

Go to **Reward programs → Earning programs → Add program → Social activity**, then select **Comment on Instagram Live** from the event dropdown.

### Step 3: Set the reward

Set the points value and an earning limit for the program.

### Step 4: Add a Shopify Flow workflow

To automate follow-up, create a workflow in Shopify Flow with the trigger **Customer commented on Instagram live**, then add actions such as a Klaviyo event or a customer tag.

## Setup guides

[Instagram Live comment rewards](https://help.joy.so/reward-programs/earning-programs/social-activity/instagram-live-comment-rewards)

[Integrate with Shopify flow](https://help.joy.so/integrations/integrate-with-shopify-flow/README)

## Good to know

Instagram Live Comment Rewards are available on Joy's **Advanced** and **Ultimate** plans. Joy credits points only when the commenter's Instagram username is linked to their loyalty account, which customers do in the loyalty widget.

## Frequently asked questions

### Do several comments on one Live earn more points?

No. A customer earns once per Live video, and extra comments on the same Live do not stack.

### Do comments on a Live replay earn points?

No. Joy tracks comments posted while the broadcast is live. Comments added after the Live ends are not tracked.

### Can I connect a personal Instagram account?

No. Connect an Instagram Business or Creator account to Joy, because personal accounts are not supported.