---
title: "Product updates — Page 2"
url: "https://joy.so/updates/page/2/"
kind: "page"
description: "What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first. (Page 2.)"
page: 2
total_pages: 3
---

# Product updates — Page 2

- [Your most engaged customers show up to your Instagram Lives. Now your loyalty program shows up too.](https://joy.so/updates/md/instagram-live-comment-rewards/): Joy now rewards customers who comment during your Instagram Live broadcasts — automatically. Includes a Shopify Flow trigger so every Live comment can chain into Klaviyo flows, Shopify tags, Slack pings, or any downstream action.
- [Your customer just replied to your Instagram Story. Now you decide what happens next.](https://joy.so/updates/md/instagram-story-reply-shopify-flow-trigger/): A new Shopify Flow trigger fires every time a customer replies to your Instagram Story — connect it to Klaviyo, tag them in Shopify, DM them, or any other Flow action. Joy detects the reply. You write the playbook.
- [Joy AI Agents — the loyalty AI that actually acts](https://joy.so/updates/md/joy-ai-agents/): Joy's old AI answered basic questions and often got them wrong. Joy AI Agents is a complete rebuild — automated onboarding, form prefill, canvas planning, program health audit, and persistent memory across sessions.
- [Add customers and products without leaving Joy](https://joy.so/updates/md/add-edit-customer-product-collection-in-joy/): A product is missing during setup? Add it right there. Joy now lets you create and edit customers, products, and collections in a modal — no tab switching.
- [Your loyalty program now lives inside your customers' Shopify account](https://joy.so/updates/md/your-loyalty-program-now-lives-inside-your-customers-shopify-account/): The Loyalty Hub is a full-page loyalty experience built natively into Shopify New Customer Accounts — no separate loyalty page, no redirects, no friction.
- [One loyalty program. Every currency. Fair points for every market.](https://joy.so/updates/md/one-loyalty-program-every-currency-fair-points-for-every-market/): Place Order V2 now supports per-currency earning rates — set 1pt/€2 EUR and 1pt/$1 USD in the same program. Every Shopify Market, earning the right amount.
- [Birthday month discounts, weekend deals — your exclusive discount now runs on its own schedule.](https://joy.so/updates/md/member-exclusive-discount-dynamic-dates/): Birthday month, weekends, specific days — set your exclusive deals once and Joy activates them on schedule, every time, automatically.
- [Not every customer is a loyalty member. Now you can tell the difference.](https://joy.so/updates/md/auto-tag-engaged-loyalty-members/): Joy now tags customers in Shopify the moment they join your loyalty program — across every touchpoint. Segment and target your real members.
- [50 free gifts. First come, first served — your loyalty program just learned scarcity.](https://joy.so/updates/md/total-redemption-limit-redeeming-programs/): Set a cap on how many customers can redeem a reward. When the limit is hit, it shows as sold out — automatically. First come, first served.
- [Your customers want to refer friends. Now they can do it in one click.](https://joy.so/updates/md/referral-automated-email-sharing/): Customers can now share their referral link via email — directly from your store. No copy-pasting, no friction. More referrals, less effort.
- [Your customers just got four new ways to access their rewards — without a password](https://joy.so/updates/md/sso-widget-login/): Four frictionless login methods now live in the Joy widget. Shop App for everyone, Google and Facebook for Shopify Plus — all without leaving the page.
- [Frictionless Login: Shop App & Email OTP Now Available](https://joy.so/updates/md/frictionless-login-shop-app-email-otp/): Every second counts in ecommerce. Every friction point costs you conversions.

We just crushed one of the biggest: login friction.


The Problem

Customers arrive at your loyalty widget excited to earn points. Then they hit the login screen and friction sets in: another password to remember, another form to fill, another moment to abandon.

Data shows it clearly — login friction kills conversion.


The Solution: Two Ways to Sign In

Starting today, Joy Loyalty offers two modern single sign-on (S

## Pages

- [Page 1](https://joy.so/updates/md/)
- [Page 2](https://joy.so/updates/md/page/2/) (this page)
- [Page 3](https://joy.so/updates/md/page/3/)