---
title: "VIP relaunch — skip customers who already got the reward"
slug: "vip-relaunch-skip-customers-who-already-got-the-reward"
url: "https://joy.so/updates/vip-relaunch-skip-customers-who-already-got-the-reward/"
kind: "update"
author: "Thomas Nguyen"
author_url: "https://joy.so/author/thomas/"
published_at: "2026-11-12T02:34:26.000+00:00"
updated_at: "2026-11-12T02:34:26.000+00:00"
description: "Relaunch your VIP tiers without paying the same entry reward twice. Skip customers who already received it, or send it to everyone in the tier."
category: "Product Updates"
tags: ["Product Updates"]
reading_time: 2
feature_image: "https://cdn-web.joy.so/cdn/image/2026/11/up_ra-B-feature-0d4d86.png"
---

# VIP relaunch — skip customers who already got the reward

## Why this matters

![Three changes to the VIP relaunch window: see the change first, skip customers who already have the reward, send again on purpose](https://cdn-web.joy.so/cdn/image/2026/11/up_ra-B-why-c7405c.png)

A relaunch re-sorts every customer into a tier, and entry rewards go out on the result. The window now lays out what will happen before you confirm.

### See the change before you confirm

The window shows the calculation date and how many customers will be re-sorted. A **Change date** link takes you back to edit the date.

### Skip customers who already have it

Only customers who just entered a tier, or whose reward was just added, get one. This is the default once you tick **Give entry rewards after recalculating**.

### Send again on purpose

Changed a reward? Send it to everyone in the tier. Customers may receive another reward, and it cannot be undone.

> **Illustrative question**
> I raised the Gold tier's entry reward and relaunched. Will my current Gold members get it again? Only if you ask for it. **Give entry rewards after recalculating** starts unticked. Tick it and Joy skips customers who already received the tier's reward. Choose **Send to everyone in the tier** when the new reward should reach members who already hold the old one.

---

## How to access and use

1. In Joy, go to **Membership → VIP Tiers**. After you change tier settings, the start date or the entry method, click **Launch** at the top of the page.
2. In **Relaunch VIP Tiers**, check **Tiers are calculated from** and the number of customers re-sorted. Click **Change date** to edit the date.
3. To send entry rewards, tick **Give entry rewards after recalculating**, then choose **Skip customers who already received this tier's reward** or **Send to everyone in the tier**.
4. Add **Change notes (optional)**, then click **Relaunch VIP Tiers**.

## Setup guides

[VIP Tiers: launch and relaunch](https://help.joy.so/membership/vip-tiers#launch-and-relaunch-your-vip-tiers)

## Good to know

Entry rewards cannot be taken back, so on a relaunch the checkbox starts unticked. A customer whose earlier reward failed to create doesn't count as having received it, so Skip still sends one. **Allow giving entry reward again after being downgraded** has no effect when you choose **Send to everyone in the tier**. The first launch shows the same date and customer count with a single checkbox: **Give entry rewards to customers who land in a tier**.