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Launches Club Singularu with Joy, Elevating Customer Experience

Loyalty page


VIP Tier


Loyalty enrollment rate


in Joy assisted revenue (last 30 days)


starting Joy loyalty program

Joy's loyalty program enhances customer engagement, encouraging repeat purchases. With Joy, we incentivize customers to return through rewards, ensuring their loyalty. Additionally, Joy seamlessly integrates with our existing systems, simplifying operations and providing valuable insights into customer behavior. This synergy boosts our brand loyalty and drives revenue growth.

By Senior Marketing


Singularu, a famous jewelry brand, has strategically integrated Joy's versatile platform into its operations. By harnessing Joy's diverse array of tools and features such as the loyalty page, VIP tier management, and point-of-sale (POS) capabilities, Singularu has been able to enhance its customer engagement strategies and streamline its operations for greater efficiency and effectiveness.  


Through this partnership, Singularu aims to continue delivering exceptional experiences to its customers while driving growth and success in the competitive jewelry market.


Singularu is an e-commerce site that that enables its users to purchase custom-made jewelry. It allows users to get jewelry such as rings, bracelets, earrings, and necklaces handmade with their choice of metal, stone, color, and more.  The target customer group of Singularu is women. 


After 10 years of operation (founded in 2014), Singularu has reached over 500 thousand girls and brought satisfaction through unique jewelry products. Despite being established in Spain, their goal is to reach out to the world with the slogan: "We make the Jewelry, you make them shine ✨"

Use case #1


Loyalty page

VIP Tier

The challenge

The challenge for Singularu may involve improving the customer shopping experience as well as displaying and managing information related to the loyalty program. In a competitive and diverse market context, creating a strong and appealing shopping experience, along with accessible and understandable information, is crucial to attracting and retaining customers. Additionally, effectively managing and displaying information related to the loyalty program is a challenge, especially when there is complex information that needs to be conveyed to customers in a clear and engaging manner.


Furthermore, Singularu also needs a way to create a visual and engaging experience for customers when they access the loyalty page, making it easy for them to access and understand the benefits and rewards of the loyalty program. This will help enhance customer engagement and interaction with the program, thereby fostering loyalty and increasing sales.

The solution

The solution for Singularu with the "Loyalty Page" feature is to create a visually appealing and informative platform where customers can easily access and understand the details of the loyalty program. Based on Joy's loyalty page platform, Singularu has customized its own loyalty page with comprehensive information about the program's benefits, rewards, and tiers.  


This tailored approach ensures that customers have easy access to all relevant details regarding the loyalty program, fostering better understanding and engagement. Additionally, it allows Singularu to manage customer data and track loyalty program performance more efficiently.

Use case #2


VIP Tier

Point Redemption

Point Earning

The challenge

The challenge for Good Dog People lies in maintaining customer satisfaction across both their online and offline purchasing channels. Good Dog People must ensure that their customers have exceptional experiences when shopping, whether it's in-person at their physical stores or online through their e-commerce platform.  


This requires them to offer a seamless and enjoyable shopping journey, addressing the unique needs and preferences of pet owners at every touchpoint. Additionally, as pet owners often develop strong bonds with their preferred pet shops, Good Dog People faces the task of fostering loyalty among their customer base.Levents was using a legacy systems that restricted them from

The solution

To address the challenge of maintaining customer satisfaction and fostering loyalty, Good Dog People has implemented Joy's "Redeem Points" feature as part of their comprehensive loyalty program. This feature incentivizes customers to accumulate points through various interactions, such as purchases, referrals, and engagement with the brand on social media platforms. By offering a diverse range of redemption options tailored to different customer preferences, Good Dog People ensures that every customer can find value in their loyalty program.


Customers can redeem their accumulated points for a variety of rewards, including discounts, exclusive offers. This flexibility allows customers to choose rewards that best suit their needs and preferences, enhancing their overall shopping experience. Moreover, by offering attractive redemption options, Good Dog People encourages customers to engage more frequently with the brand, driving repeat purchases and fostering long-term loyalty.

Use case #3



Omi Channel

The challenge

Singularu faced a significant challenge in managing and enhancing the customer experience at their physical stores. In the modern retail environment, maintaining consistency across both online and offline sales channels is crucial. One of the biggest difficulties was integrating a loyalty program seamlessly into their existing Point of Sale (POS) system, ensuring that customers could easily accumulate and redeem points, while store staff could efficiently track and manage customer information.

The solution

Integrating Joy's loyalty program into Singularu's existing POS system addresses their challenge of managing and enhancing the in-store customer experience. This seamless integration enables customers to easily accumulate and redeem points during in-store purchases, ensuring a consistent and rewarding shopping journey across both online and offline channels. It also allows Singularu to efficiently collect and analyze customer data, providing staff with valuable insights to deliver personalized service. Furthermore, the automation of loyalty processes reduces manual errors and saves time, ultimately enhancing operational efficiency. This integrated solution not only boosts customer satisfaction and retention but also drives increased sales and fosters long-term loyalty.

Get Joy! Get Ahead in Loyalty!

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Get Joy!  Get Ahead in Loyalty!

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Get Joy! Get Ahead in Loyalty!

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