How To Calculate and Improve Your Loyalty Program ROI
Loyalty programs are not just about handing out points and hoping for the best. They’re a strategic investment, and like any investment, you need to know if it’s paying off. Many businesses launch rewards programs with great enthusiasm, only to struggle with measuring their true impact. Are you getting a strong return on investment (ROI), or is your program draining resources without delivering results? In this guide, we’ll break down the essentials of calculating your loyalty program ROI—from