Start free. Scale like a giant
A free Starter plan plus three paid tiers — Essential $29, Advanced $129 and Ultimate $499 a month — priced by your monthly Shopify order volume, with a free trial on every paid plan: 14 days on Essential and Advanced, 30 on Ultimate.
Pricing plans
Starter
Free
For new brands, ready to grow.
Launch a complete loyalty program and start earning repeat customers — free.
- Flexible points & rewards program
- Referral program with fraud prevention
- Unified loyalty widget
- On-brand loyalty design
- Email reward notifications
- 24/7 live chat support
Essential
$29/mo
Drive repeat purchases with a complete points and referral program for stores ready to grow.
Everything in Starter, plus:
- Points for social engagement
- Dedicated loyalty page
- Point expiration rules
- Potential points on product page
- 30+ integrations (Klaviyo, Recharge, and more)
- Shopify Flow automation (22+ triggers)
- Joy Loyalty AI copilot
- Analytics & performance reports
- 14-day free trial
Advanced
$129/mo
The full arsenal for ambitious brands serious about retention, AOV growth, and customer lifetime value.
Everything in Essential, plus:
- VIP tiers + B2B/Wholesale tiers
- Loyalty Rule Engine (custom earning)
- Bonus point campaign (x2, x3 multiplier)
- Redeem in cart drawer
- Loyalty Hub (Shopify native UI)
- POS loyalty extension (in-store rewards)
- Apple & Google Wallet passes
- Paid membership programs
- 14-day free trial
Ultimate
$499/mo
Custom workflows, bespoke design, and omnichannel reach for the most ambitious brands.
Everything in Advanced, plus:
- Dynamic point expiration rules
- Checkout UI loyalty extensions
- Full Developer Toolkit + JS SDK
- Unlimited integrations + REST API
- White-glove onboarding
- 24/7 priority support with SLA
- On-demand development hours
- Headless commerce (Hydrogen, Next.js)
- 30-day free trial
Essential
$29/mo
Drive repeat purchases with a complete points and referral program for stores ready to grow.
Everything in Starter, plus:
- Points for social engagement
- Dedicated loyalty page
- Point expiration rules
- Potential points on product page
- 30+ integrations (Klaviyo, Recharge, and more)
- Shopify Flow automation (22+ triggers)
- Joy Loyalty AI copilot
- Analytics & performance reports
- 14-day free trial
Advanced
$129/mo
The full arsenal for ambitious brands serious about retention, AOV growth, and customer lifetime value.
Everything in Essential, plus:
- VIP tiers + B2B/Wholesale tiers
- Loyalty Rule Engine (custom earning)
- Bonus point campaign (x2, x3 multiplier)
- Redeem in cart drawer
- Loyalty Hub (Shopify native UI)
- POS loyalty extension (in-store rewards)
- Apple & Google Wallet passes
- Paid membership programs
- 14-day free trial
Ultimate
$499/mo
Custom workflows, bespoke design, and omnichannel reach for the most ambitious brands.
Everything in Advanced, plus:
- Dynamic point expiration rules
- Checkout UI loyalty extensions
- Full Developer Toolkit + JS SDK
- Unlimited integrations + REST API
- White-glove onboarding
- 24/7 priority support with SLA
- On-demand development hours
- Headless commerce (Hydrogen, Next.js)
- 30-day free trial
Starter
FreeFor new brands, ready to grow.
Launch a complete loyalty program and start earning repeat customers — free.
- Flexible points & rewards program
- Referral program with fraud prevention
- Unified loyalty widget
- On-brand loyalty design
- Email reward notifications
- 24/7 live chat support
All paid plans include a free trial and a 30-day refund, and bill usage only on orders above the monthly quota. All prices in USD.
Price your growth, to the dollar
See exactly what each plan costs at your scale — we'll pick the cheapest paid plan for you. No surprises, no per-feature upsells.
Best plan for you
Best value marks the cheapest paid plan at your current volume.
Advanced · estimated
$129/mo
2,000 orders/mo on Advanced. Within your 2,000 free orders — base fee only.
Start free on ShopifyBest-in-class at every tier
The full arsenal, laid out. Every tier ships a complete, on-brand program — higher plans add depth, reach, and control.
Real brands. Real, measured returns
Verified results — hover a brand for the number that matters.
Boody Japan
Assisted orders in 4.5 months
Allbirds
ROI · 98.5% MoM growth
Joy concludes all the functions that every membership program should have.
Songmont
Assisted revenue in 14 days
Glamour Us
MoM growth · 55% redemption
The Tinsel Rack
Member enrollment rate
Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.
Coolvita
MoM growth · 40% redemption
Pots & Pans
Members · 10% revenue growth
Brewser
LTV of redeemers vs non-redeemers
You've gone above and beyond and exceeded our expectations as a partner.
The Motherswork
Loyalty-driven revenue
The Game Collection
ROI · 40% fewer CS tickets
Korean Skincare
MoM growth · 56K+ members
Frequently asked questions
Nope. You can start on the free Starter plan right away — it covers 250 orders a month. When you want more advanced features, just confirm a payment method and upgrade to a paid plan through Shopify.
Yes. Essential and Advanced come with a 14-day free trial, and Ultimate with a 30-day free trial. You won't be charged during the trial, and you'll have full access to everything, including our support team.
Most merchants see measurable results within the first 30 days — higher repeat purchase rates, increased AOV from point redemptions, and new customers from referrals. Joy's analytics dashboard reports the revenue assisted by loyalty directly in your dashboard.
Yes. We migrate your customer points, tiers, and reward history from Smile.io, Yotpo, Stamped, Rivo, LoyaltyLion, and more — free of charge. Our team handles the entire process end to end. Book a migration call and we will take care of it.
Yes. Joy works with every Shopify theme — Online Store 2.0 and legacy. Your loyalty page is a native Shopify page that inherits your theme's styles automatically. The widget, product badges, and cart drawer components all adapt to your store's design.
None at all. We don't charge for setup or onboarding. We'll walk you through everything step-by-step for free — from demo, to setup, to launch. Whenever you want us to jump in, we're one message away.
On a paid plan, Joy keeps running as normal — your loyalty program never stops. You're charged a small usage fee per 100 orders above your quota: $15 on Essential, $10 on Advanced, $5 on Ultimate. Starter has no usage fee: past 250 orders in a month, upgrade to keep the program running. Use the calculator above to see your exact cost at any volume.
Yes. Beyond 17,000 orders a month, and for Shopify Plus brands, we design a custom plan tailored to your volume, stack, and support needs. Tell us what you're looking for and we'll build the right plan — so you never overpay for what you don't need.
Joy counts the total number of orders created in Shopify, regardless of source — online store, social channels, import tools, and manual orders. This ensures consistency across loyalty actions like earning points, updating tiers, and analytics.
All plans include live chat support and a knowledge base. Advanced and Ultimate plans get a dedicated Account Manager and personalized onboarding. Ultimate also includes priority response times, quarterly catch-ups, and on-demand development. Talk to our team to learn more.
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