SUCCESS STORIES

VINAMILK

a fashion trendsetter revamp their loyalty program with Joy

300k+

30M+

2B+

Customers adoption

actions in the first 30 days

points rewarded and redeemed

Discovering Joy has been an absolute game-changer for me. It’s not just about the convenience or the efficiency it brings into my daily routine; it’s the sheer pleasure of interaction that sets it apart. From the intuitive design to the seamless user experience, every aspect has been crafted to meet the user’s needs perfectly.

By Vinamilk Head Marketing

EXECUTIVE SUMMARY

Vinamilk teamed up with Joy Loyalty for a comprehensive rebranding and a strategic shift to Shopify Plus, aiming to elevate their digital and retail experience. Through Joy Loyalty’s engines, Vinamilk launched its inaugural Loyalty Program, integrating directly with POS systems for enhanced retail customer service. This collaboration led to a notable increase in customer engagement and retention, with the Loyalty Program driving significant improvements in customer satisfaction and sales metrics shortly after its implementation.

ABOUT VINAMILK

Founded in 1976, Vinamilk is a global dairy leader, ranked among the top 36 dairy companies worldwide. It exports over 250 products in more than 20 categories to over 50 countries and has a strong domestic presence with over 600 POS.

In 2023, Vinamilk not only rebranded but also migrated its ecommerce operations to Shopify Plus. Following this, Vinamilk partnered with Joy Loyalty Program to introduce an innovative Loyalty Program, aiming to elevate customer experience and engagement worldwide.

300k+

30M+

2B+

Customers adoption

actions in the first 30 days

points rewarded and redeemed

THE RESULTS

Use case #1

Cross-platform loyalty program

The challenge

The solution

Vinamilk aims to develop a loyalty program that ensures a smooth online experience and aligns with its new brand identity. The goal is to go beyond Shopify Online store, requiring a reliable system for managing large volumes seamlessly.

Our team closely collaborated with Vinamilk, integrating APIs and Webhooks to enrich the Vinamilk Rewards page with an engaging gamification experience, aligned with their brand image. This synergy extended to Vinamilk’s mobile apps, enhancing loyalty engagement and allowing Vinamilk to optimize customer interactions.

Joy’s robust loyalty program engine, capable of handling over 30 million actions monthly, empowers Vinamilk with unparalleled performance, ensuring a seamless and scalable customer loyalty experience.

300k+

30M+

2B+

Customers adoption

actions in the first 30 days

points rewarded and redeemed

THE RESULTS

Use case #2

LOYALTY PROGRAM ENGINES

The challenge

The solution

Vinamilk plans to launch a Linear Loyalty program, rewarding customers per purchase. To optimize engagement, they want to introduce targeted campaigns like Point Expirations and Multiple Order Rewards, incentivizing purchases across different categories and products, enriching customer experience with personalized incentives.

The Joy engine boosts Vinamilk’s loyalty strategy with smart features for creating special rewards, like Milestone Rewards, which celebrate customers’ 5th, 10th purchases, and more. This makes the loyalty experience more exciting.

Additionally, three other brands have been inspired and joined forces with Vinamilk for coalition loyalty campaigns, a move requiring deep integration with non-Shopify systems.

Joy also has a feature that sets points to expire, which Vinamilk uses to create special end-of-year campaigns. This encourages customers to use their points before they’re gone, helping boost sales at year-end.

To keep the loyalty program fair and secure, Joy includes Anti-cheat mechanism system to spot and stop any cheating, alerting Vinamilk if something seems off. Even though the rules are clear and cheating is rare, it’s always good to be prepared. Plus, Joy offers 24/7 support to quickly fix any problems for Vinamilk and its customers.

coalition loyalty campaign

rule and campaigns published

exploitation

THE RESULTS

Use case #3

600+ THIRD-PARTY POS

The challenge

The solution

Vinamilk has opted to keep its existing POS system to maintain its workflow and customer experience across over 600 POS devices, where the loyalty program needs to run flawlessly.

Although Joy provides extensions for Shopify POS and POS PRO, these are not suitable for Vinamilk’s setup, highlighting the need for a tailored integration to ensure seamless loyalty program operation.

Leveraging the robust API and Webhooks provided by Joy, Vinamilk is poised to deploy its inaugural Loyalty Program across its entire POS network. This significant leap marks the company’s first comprehensive Loyalty Program aimed at both online and offline customers, transcending traditional discount and gift campaigns.

This initiative introduces enhanced workflows for critical aspects like customer enrollment and point redemption, among others, setting the stage for a smoother, more engaging customer journey. Despite the complexities involved in rolling out such a comprehensive program, the initial improvements pave the way for a seamless experience, indicating a smooth voyage ahead for Vinamilk’s loyalty endeavors.

coalition loyalty campaign

rule and campaigns published

exploitation

THE RESULTS

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