How-to Guide
Thomas Nguyen
Tag the BFCM Cohort Before It Arrives: What a Date Filter Cannot Rebuild
Shopify can rebuild who bought during the sale at any time. It cannot rebuild who was already a member that day. A tag can.
Thomas Nguyen
Thomas Nguyen
Thomas Nguyen is the CEO & Co-founder of Joy, a loyalty solution for Shopify and eCommerce brands. With years of experience building high-performance Shopify apps, Thomas aims to help merchants grow through customizable and retention-focused tools.
Posts by Thomas Nguyen
Loyalty StrategyGift Cards and Loyalty: The December Revenue That Is Not Revenue Yet
Shopify does not count a gift card sale as a sale. That one rule moves part of December's revenue into January.
Thomas Nguyen
Program designWhere a Member Can Actually Spend Points at BFCM: Cart, Checkout, or Nowhere
Five screens sit between a product page and a paid order. Shopify decides which of them can carry a redeem button.
Thomas Nguyen
Loyalty StrategyStore Credit or a Discount: The BFCM Reward That Returns in January
Store credit is a payment method, not a discount. That one fact decides where it stacks, what it costs and when you pay.
Thomas Nguyen
How-to GuideShopify Scripts Deprecation: The First BFCM Without Them
Shopify Scripts stopped running on 30 June 2026. The scripts written only for last year's sale are the ones not yet missed.
Thomas Nguyen
How-to GuideWhat Does a Discounted Order Earn? Four Apps, Four Answers
A $100 jacket at 40% off: does it earn 100 points or 60? Four loyalty apps, four answers, and one test that settles it.
Thomas Nguyen
Program designDouble Points: The Three Settings That Decide What the Weekend Pays
Three settings decide which BFCM orders receive double points, and Joy, LoyaltyLion and Smile each handle them differently.
Thomas Nguyen
Loyalty StrategyDouble Points at BFCM: What a 2x Weekend Costs in Margin
A 2x weekend on a discounted order can take 10% of its gross margin. The full arithmetic, with every assumption printed.
Thomas Nguyen
Program designFree Shipping Rewards: The One Loyalty Reward Every Shopify Store Can Stack
Every Shopify store can stack a free shipping reward on a sale. Three published rules decide whether yours actually will.
Thomas Nguyen
Program designYour Thank-You Page Changed on 26 August. Check the Loyalty Sign-Up Still Shows.
Shopify replaced every remaining Thank you page on 26 August 2026. Check that your loyalty sign-up block survived it.
Thomas Nguyen
How-to GuideBFCM Readiness: Shopify Tests Checkout, Nobody Tests Your Widget
Shopify scale-tests checkout at 80,000 a minute. The risk you own is the storefront, measured on the signed-in path.
Thomas Nguyen
Shopify appsPostscript Pricing: Free to Install Means $49 a Month
Free to install carries a $49 monthly minimum, then $0.009 per SMS plus carrier fees the listing never puts a number on.
Thomas Nguyen
Shopify appsOmnisend Pricing: $16 Buys 12 Emails per Contact
Standard is $16 a month with a 6,000-email cap, which is twelve sends per contact. Unlimited email starts at $59 on Pro.
Thomas Nguyen
Shopify appsLoyaltyLion Pricing: Free to 400 Orders, Then $199
The largest free-to-paid step in the category, with no tier in between. That step costs $1.99 per extra order against 4 cents on Appstle.
Thomas Nguyen
Shopify appsUpPromote Alternatives: The 300-Referral Cap Nobody Meters
UpPromote's Growth plan caps at 300 reviewed referrals a month, a unit no rival meters. Seven alternatives compared on cap mechanics.
Thomas Nguyen
Shopify appsKlaviyo Pricing: $20 on the App Store, $150 at 10,000
The Shopify listing stops at $20 for 500 contacts. Klaviyo's own slider reads $150 at 10,000 active profiles and keeps going to 150,000.
Thomas Nguyen
Shopify appsSmile.io Pricing: The $999 Plan Is Not on the App Store
The listing stops at Growth $199. smile.io adds Plus at $999 billed annually, and the crossover sits near 6,500 monthly orders.
Thomas Nguyen
Program designVIP Early Access on Shopify: Three Ways to Gate a Sale Before It Opens
Shopify can limit an automatic discount to a customer segment. Three ways to gate a VIP sale, and where each one leaks.
Thomas Nguyen
Shopify appsBest Shopify Membership Apps: Appstle $19, No Member Fee
Appstle charges $19 with no per-member fee. Inveterate publishes no price at all. Seven apps and what each pricing panel does not say.
Thomas Nguyen
Shopify appsAffiliate App Fees: ReferralCandy 10.5%, GoAffPro 0%
Total cost at $5,000, $25,000 and $100,000 of monthly affiliate revenue across seven apps and four different pricing shapes.
Thomas Nguyen
Shopify appsAppstle vs Seal: Revenue Caps Against Subscriber Caps
Appstle meters subscription revenue, Seal meters subscriber count. Forty subscribers at $400 run free on Seal and cost $100 on Appstle.
Thomas Nguyen
How-to GuideShopify Discount Combinations: Why Your Loyalty Reward Will Not Stack
Shopify does not combine discounts by default, and the setting only reaches reward codes issued after you change it.
Thomas Nguyen
Shopify appsBest Free Shopify Loyalty Apps: 50 to 400 Orders Free
Free-tier caps run from 50 orders on CWILL to 400 on LoyaltyLion. The full table, plus what crossing each cap actually costs.
Thomas Nguyen
Shopify appsLoox Alternatives: The Paid Plan Includes Fewer Orders
Loox's free plan allows 500 monthly orders and its $49.99 plan includes 300. Six alternatives on caps, overage and real cost.
Thomas Nguyen
More posts by Thomas Nguyen
- What Free to Install Really Means on Shopify
- Shopify Subscription Fees: Seal $89.95, Recharge $1,671
- Govalo Pricing: 2.9% of Gift Card Value on Every Plan
- FTC Review Rules: Points for a 5-Star Review Are Illegal
- UpCart vs AfterSell: Both Apps Belong to Rokt
- Enterprise Loyalty Pricing: Only Voucherify Publishes One
- Rise.ai Pricing: Spending Store Credit Costs $199.99
- EU Withdrawal Button Apps: Two Start Free, One Charges
- Social Snowball Pricing: The $899 Plan Can Cost Less
- Talon.One Alternatives: Adyen Owns Talon.One Now
- Loloyal Alternatives: Loloyal Is Now CWILL Loyalty
- Review Importer Alternatives: Judge.me and AG Cost $0
- ReferralCandy Pricing: The $9 Plan Is the Expensive One
- Skio vs Recharge: Recharge Now Owns Skio
- Shopify Loyalty App Pricing: $30 to $199 at 2,000 Orders
- Best Shopify Order Editing Apps: Orderify Costs $8.99
- Judge.me Alternatives: Six Apps, and Why Most Should Stay
- Appstle Loyalty Review: VIP Tiers for $30, Not $199
- UpPromote vs GoAffPro: Only One Takes a Cut
- Best Shopify Affiliate Apps: GoAffPro 0%, UpPromote 2%
- The Real Cost of a Loyalty Point: What Real Shopify Programs Reveal
- Online + POS Loyalty: Identity, Receipts, and Reconciliation
- When a Referral Program Beats a Points Program
- Should Customers Earn Loyalty Points on Bundles and Subscription Orders?
- Referral Programs for Small Businesses: 12 Ideas & Examples (2026)
- 17+ Best Refer-a-Friend Program Examples to Grow Sales in 2026
- 12 Best Referral Program Software for 2026 (Compared by Use Case, Price & Features)
- Okendo vs Yotpo: Pricing and features compared (2026)
- Yotpo vs LoyaltyLion: Bundled suite or dedicated platform? (2026)
- Rivo vs BON: Pricing and features compared (2026)
- Smile.io vs Rivo: Platform reach or paid membership? (2026)
- Smile.io vs LoyaltyLion: Which one fits your store? (2026)
- Smile.io vs Casa: Which is better for ecommerce stores? (2026)
- Top 7 LoyaltyLion Alternatives (2026)
- Top 11 Smile.io Alternatives in 2026 (Some Are Completely Free)
- Top Best 7 Rivo Alternatives for Shopify Stores (2026)
- 7 Best Growave Alternatives for Growing Shopify Stores in 2026
- 7 Best Yotpo Alternatives for Shopify in 2026
- Gorgias vs Zendesk: Which Shopify Helpdesk Should You Pick? (2026)
- Recharge vs Appstle vs Skio: Which Shopify Subscription App Should You Pick? (2026)
- Okendo vs Judge.me vs Yotpo: $299 vs $15 at 2,000 Orders
- Klaviyo vs Omnisend: Scale Against a Readable Bill
- Joy vs. BON: Which Loyalty App Is Better for Shopify Stores?
- Joy vs. Growave: What you actually get for the price [2026]
- Joy vs. Okendo: Which one scales with a growing store? [2026]
- Joy Loyalty vs. Casa Loyalty: Features compared [2026]
- Joy vs. Essent: Which one should a new store trust? [2026]
- Joy vs. Toki: Which one is right for your store? [2026]
- Joy vs. Love Loyalty: A feature-by-feature look [2026]
- Joy vs. LoyaltyLion: Full comparison [2026]
- Joy vs. Yotpo: One app or an enterprise suite? [2026]
- Joy vs. Rivo: Scaling costs compared [2026]
- Joy vs. Smile.io: Which loyalty app fits your store?
- Shopney Review: Is It the Best Option for Building a Shopify Mobile App?
- ABConvert Review 2026: Is This Shopify A/B Testing App Worth It?
- 7 Best Shopify Wishlist Apps to Capture More Sales (2026)
- Rubik Variant Images & Swatch Review: The Best App for Large Variant Catalogs
- 23 Best Referral Program Examples by Industry (And How to Build Your Own)
- Customer Retention Goals: 5 Targets to Set (and How to Hit Them)
- Referral Partner Program: A 6-Step Guide to Real Revenue
- Customer retention benchmarks for ecommerce: What's a good rate?
- How to set up customer retention automation (without a big team)
- Customer Retention Analytics: Turn Your Data Into Retention Action
- Customer Acquisition vs Retention: Where to Put Your Next Dollar
- What Is a Referral Code? How It Works (And How to Set One Up)
- 15 Loyalty Program Email Examples (With Copy-Paste Templates)
- Customer Engagement and Loyalty: Strategies and How to Measure Them
- SaaS Referral Programs: How to Build One That Actually Converts
- B2B Referral Program: How to Build One That Drives Revenue
- World of Hyatt Guide 2026: Tiers, Rewards & Sweet Spots
- American Airlines Loyalty program: $30B secret + Retention tricks
- Walmart Loyalty Program Explained: 2026 Strategy Guide
- Lufthansa loyalty scheme: Case study and strategic breakdown for e-commerce (2026)
- Hilton Honors 2026 Review: The Easiest Path to VIP Status?
- JCPenney Rewards Analysis 2026: The Strategic Mechanics of "CashPass"
- Avis Preferred 2026 Guide: Skip the Line & Earn Free Days
- Brand Loyalty and Consumer Behavior: Strategic Case Study & Ecommerce Breakdown (2026)
- Coca-Cola Brand Loyalty: 5 Strategies E-commerce Brands Can Use to Boost Retention
- How Nectar loyalty scheme wins loyalty 2026 (And what to copy)
- Taco Bell Rewards Program: Complete Guide to Tiers, Points & Maximizing Value (2026 Update)
- The Impact of Social Media Marketing on Brand Loyalty: 7 Key Insights
- How to Measure Brand Loyalty: 6 Critical Metrics for 2026
- Brand Loyalty Pyramid: 5 Strategic Levels for 2026 Growth
- Brand Loyalty Questionnaire: 9 Strategic Steps for 2026
- Brand Loyalty Statistics: The 2026 Profitability Guide
- Three Stages of Brand Loyalty: Mastering the 2026 ROI Strategies
- Customer Satisfaction and Brand Loyalty: 2026 Growth Guide
- Customer Loyalty Levels: Why Not All Customers Are Equal
- How to Measure Customer Loyalty: 8 Metrics That Matter
- Enterprise Plus Loyalty Program: Case Study for Ecommerce Strategists 2026
- Disney Castaway Club Loyalty Program: Case Study for Shopify Brands 2026
- 12 Brand Loyalty Examples: 2026 Strategies for Unshakeable Growth
- Customer Loyalty Pyramid: 5 Stages to Brand Advocacy
- Customer Loyalty Models Explained: From Framework to Action
- The Customer Loyalty Loop: Why Retention Beats Acquisition
- IKEA Loyalty Program: How 170M Members Drive 50% of Revenue
- Gymshark Loyalty Program: XP, Tiers & Rewards Breakdown
- Nike Loyalty Program: How Free Membership Drives 3x Spending
- Ulta Loyalty Program: The Strategy Behind 95% Sales
- Starbucks Loyalty Program: Complete Breakdown of the 2026 Rewards Overhaul
- Sephora Loyalty Program: How Beauty Insider Built the Gold Standard in Customer Retention
- Advantages of Customer Loyalty: 7 Data-Backed Benefits for Ecommerce Growth
- Channel Loyalty Platform: The Complete Guide to Building Partner Programs That Drive Revenue
- Open Source Loyalty Platform: The Honest Guide (2026)
- Relationship Marketing and Customer Loyalty: The 4-Pillar Framework
- Loyalty Customer Service: How Service Quality Drives Revenue
- Customer Loyalty Meaning: The Framework Most Brands Miss
- Marketing and Customer Loyalty: The 5-Component System That Drives Retention Revenue
- Low Customer Loyalty: Why Customers Don't Return (and How to Fix It)
- Customer Loyalty Management: Your Guide to Maximizing Repeat Revenue
- How to Build a Customer Loyalty Survey That Prevents Churn
- Customer Loyalty Index: The Metric That Predicts Customer Churn
- Customer Loyalty Platforms: How to Choose the Right One
- Brand and Customer Loyalty: The Difference That Determines Whether You Win or Race to the Bottom
- Building Customer Loyalty: The Framework That Actually Works
- The Customer Loyalty Life Cycle: 5 Stages and Where Most Brands Lose Customers
- Dimensions of Customer Loyalty: Why Discounts Alone Never Create Real Loyalty
- What Is a Loyalty Discount? (And How to Use It Without Killing Your Margins)
- The Customer Loyalty Journey: 3 Problems That Break It (And the Framework That Fixes It)
- The Customer Loyalty Ladder: Stages, Models & How to Build Advocates
- How to Enhance Customer Loyalty: A 7-Step System That Works
- How to Retain Customer Loyalty: 7 Proven Strategies
- 6 Key Factors That Affect Customer Loyalty
- Customer Loyalty Examples: What Makes Customers Stay (and What Makes Them Leave)
- How Apple Applies Customer Loyalty: 4 Principles Behind 89% Retention
- Customer Loyalty and Customer Satisfaction: Why Happy Customers Still Leave (And How to Fix It)
- McDonald’s Loyalty Program: A Strategic Case Study on Digital Retention
- Inside Domino’s loyalty program: 2M members and key lessons
- Building Brand Loyalty for Ecommerce Brands in 2026: A Complete Playbook
- Brand Extension vs Brand Loyalty: How Ecommerce Brands Should Decide When to Grow
- Benefits of Brand Loyalty: Why It’s the Most Profitable Growth Lever for Ecommerce Brands
- Brand Affinity vs Brand Loyalty: The Strategic Difference That Drives Ecommerce LTV (2026 Guide)
- Brand Loyalty Meaning: Definition, Examples & Ecommerce Strategy Guide 2026
- Best Healthy Reward Programs: What Top Brands Do (And How to Build Your Own)
- Loyalty Fraud Prevention: Protect Your Program, Keep the Experience
- 10 Best Rental Car Rewards Programs for Business Owners (2026 Guide)
- Healthcare Loyalty Programs: 8 Examples That Improve Patient Retention
- Mall Loyalty Program: 7 Best Examples + How to Build Your Own
- Rent Rewards Programs: The Best Loyalty Programs for the Rental Industry
- Pharmacy Loyalty Programs: 4 Real Examples + How to Build One
- Pub Loyalty Scheme: How to Build One That Drives Repeat Visits
- Best Telecommunication Loyalty Programs: 7 Real Examples and What Makes Them Work
- Best Airline Loyalty Program: How Top Programs Drive Revenue, Retention, and Growth
- Driver Loyalty Program: Best Examples and How to Build One That Works
- Bank Loyalty Programs: How Banks Build Rewards That Actually Keep Customers
- Restaurant Loyalty Programs: 6 Real Examples Worth Stealing From
- Hotel Loyalty Programs: Best Programs Compared (2026)
- Loyalty Program for Retailers: What Top Brands Do Differently
- Coffee Shop Rewards Programs: Your Guide to Saving on Every Cup
- Omnichannel Loyalty Programs: Best Programs by Industry (2026)
- The Loyalty Program Business Model: How to Structure Your Store Around Keeping Customers
- Loyalty Program Management: What It Actually Takes to Run a Program That Grows
- Best Western Rewards Program: What Business Owners Actually Need to Know
- Best Online Loyalty Scheme for Every Industry: What Actually Works in 2026
- Best Gas Rewards Programs in 2026: What Every Fuel Business Can Learn From the Top Performers
- Best Grocery Store Loyalty Programs That Actually Save You Money (2026)
- Corporate Loyalty Programs: How to Build One That Actually Works
- Innovative Loyalty Programs Ideas That Actually Drive Repeat Purchases
- Value-Based Loyalty Programs: 9 Strategies That Turn Shoppers Into Brand Advocates
- 7 Hybrid Loyalty Programs That Actually Work (And What Makes Them Different)
- 7 Personalized Loyalty Program Examples (With Tactics You Can Use Today)
- Loyalty Programs in Europe: 4 Programs Worth Studying
- Best Loyalty Programs in Malaysia: Market Trends, Top Examples
- Loyalty Programs in South Africa: The Top Programs and How They Work
- Top Loyalty Programs in the UAE: Which Ones Actually Reward Sustainable Choices
- Loyalty Programs New Zealand: What Works, What Fails, and What to Build for Your Business
- UK Loyalty Schemes: The £9 Billion Market and What Business Leaders Need to Know
- US Loyalty Programs: Which Ones Actually Deliver ROI in 2026?
- Top 7 Free Loyalty Programs for Small Businesses
- Christmas Marketing Ideas to Stand Out and Increase Conversion Rate
- 12-day Christmas Promotion Ideas To Turn Visitors Into Higher Spending Customers
- Top 15+ Loyalty Program Examples to Inspire Your Business
- Cyber Monday Marketing Ideas: Ten Levers for 30 November 2026
- Black Friday Checklist That Turns Traffic Into Revenue
- Shopify BFCM Guide: Black Friday 2026 Is 27 November
- Cyber Monday vs Black Friday 2026: Which Deserves Your Margin
- Black Friday Marketing Strategies 2025 for Brand-Led Growth
- Best Shopify BFCM Apps: 7 of 12 Offer Free Plans
- WhatsApp Marketing for Shopify: Boost Sales & Customer Engagement With Dondy
- Set Up Your BFCM Loyalty in 15 Minutes
- Promote Your BFCM Loyalty Program Across Seven Channels
- BFCM Retention: Only 13% of New Buyers Place a Second Order
- BFCM Ad Costs: A Three-Stage Plan to Earn Them Back
- BFCM Loyalty Strategies: Eight Mechanics That Are Not a Discount
- Best Shopify Subscription Apps: Seal 0%, Recharge 1.49%
- 7 Proven 4th of July Marketing Ideas to Boost Customer Retention in 2026
- 7 Father's Day promotion & marketing ideas to boost retention in 2026
- Green Loyalty Programs: The Ultimate Win-Win for You and the Planet
- Earn-and-Burn Loyalty Programs: All You Need To Know
- What Is Coalition Loyalty Program and How to Build a Successful One
- 7 Types Of Customer Loyalty & How to Strengthen Them
- Why Your Loyalty Program Redemption Rates Matter & How to Improve Them
- An Ultimate Guide To Loyalty Points: How To Calculate Point Value
- Customer Retention Cost: Formula & Strategies to Optimize It
- Why B2B Loyalty Programs Are Essential for Success
- The Ultimate Guide to Data-Driven Loyalty Programs
- How To Calculate and Improve Your Loyalty Program ROI
- CPG Loyalty Programs: How Top 8 Brands Drive Customer Retention
- How To Design Winning Loyalty Program Strategies
- Bad Loyalty Programs: 4 Examples of What NOT to Do
- How To Create A Loyalty Program: A Beginner Guide
- Gamified Loyalty Program: Turning Rewards into Fun Experiences
- What is a Deluxe Loyalty Program? Benefits, Examples, and How to Build
- Top 10 Loyalty Programs in Australia: Why They’re So Successful
- B2C Loyalty Program: Benefits, Types, Examples, and More
- How Customer Engagement Loyalty Programs Drive Repeat Business
- Ecommerce Customer Retention: Everything You Need To Know & 8 Strategies To Boost It
- 6 Inspiring Jewelry Loyalty Program Examples to Spark Your Strategy
- 9 Loyalty Reward Program Software To Grow Your Business
- VIP Loyalty Programs: The Ultimate Guide to Reward Your Best Customers
- Repeat Customer Rate: Formula, Benchmarks, and What Good Looks Like
- Customer Loyalty Analytics: How to Measure and Improve Your Program
- 10 Best Loyalty Programs In Canada You Can Learn From
- 7 Pet Loyalty Programs That Fetch More Sales & Customer Love
- A Deep Dive Into Paid Loyalty Programs: Why Is It Gaining Popularity?
- 9 Fashion Loyalty Programs That Redefine Customer Engagement
- Top 8 Sports Loyalty Programs That Score Big with Fans
- 8 Inspiring Loyalty Programs From Luxury Brands
- Top 7 POS With Loyalty Program For Omnichannel Experience
- E-commerce Loyalty Programs: Everything You Need To Know
- 7 Shopify Reward Page Design Examples & How To Replicate
- Top 10+ Reward Program Name Generator In 2026
- Creative Membership Level Names To Elevate Your Loyalty Program
- Top 5+ Social Media Strategies to Level Up Your Loyalty Programs
- 9 Stunning Referral Landing Page Examples For Your Inspiration
- Loyalty Program Retention, Redemption, Conversion Rate & How To Improve Them
- Automotive Loyalty Programs: A Comprehensive Guide to Boosting Retention and Growth
- Key Loyalty Program Statistics In 2025 Every Brand Should Know
- The Ultimate Guide to Cashback Loyalty Programs for Businesses
- CRM and Loyalty Program: How to Build Lasting Customer Relationships
- Loyalty Program Best Practices To Drive Engagement & Retention in 2026
- 15 Best Tiered Loyalty Program Examples to Inspire Your Strategy (with How They Work)
- 10 Best Shopify Referral Apps to Boost Your Customer Growth
- Loyalty and Referral Programs: Key Differences & How They Work Together
- 10 Proven Loyalty Program Ideas to Grow and Retain Your Small Business Customer Base
- 11 Best Shopify Loyalty Apps to Boost Customer Retention in 2026
- Loyalty Program Apps For Restaurants: 9 Examples That Work So Well
- Winning Beauty Loyalty Programs: 8 Inspiring Examples
- 10 Customer Retention Examples & Strategies to Boost Brand Loyalty In 2026
- Loyalty Program Name: 80 Ideas with Explanations & How to Craft Yours
- Loyalty Program Marketing: From Strategy to Successful Customer Retention
- 10 Loyalty Program Ideas That Will Keep Customers Coming Back
- What is a Loyalty Program? Everything You Need to Know
- Benefits of Loyalty Programs: Why They Matter for Customers and Businesses
- Loyalty vs Rewards Programs: Choosing the Right Strategy for Your Business
- How to Create a Loyalty Program on Shopify: Preview It First
- Shopify Customer Retention in 2026: Calculator, Benchmarks & 10 Proven Tactics
- Customer Retention Definition: Importance, Strategies, and Tools for Success
- How Much Does a Loyalty Program Cost? A Detailed Breakdown
- Top 10 Loyalty Program Email Examples To Build Relationships
- Why Loyalty Programs Fail: Understanding the Mistakes and How to Overcome Them
- Top 7 Free Rewards Programs For Inspiration
- 5+Types of Loyalty Programs To Keep Customers Coming Back in 2025
- 10 Inspiring Mobile Apps For Loyalty Programs From Famous Brands
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- An Expert Guide to Shopify POS Loyalty Programs
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