Thomas Nguyen is the CTO of Joy, a loyalty solution for Shopify and eCommerce brands. With years of experience building high-performance Shopify apps, Thomas aims to help merchants grow through customizable and retention-focused tools.
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An honest look at whether Shopney is the strongest way to build a mobile app for your Shopify store, based on real features, pricing, and reviews.
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A complete ABConvert review covering its features, pricing, pros and cons, and how it compares with Shopify's native testing tools. Find out if this A/B testing app is right for your store.
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The 7 best wishlist apps for Shopify, compared on features and pricing, plus where a wishlist app fits into your store's bigger retention strategy.
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Rubik Variant Images & Swatch earns its 5.0/5 rating with features that actually work, like AI auto-assign - here's what that's worth for the price.
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Most referral roundups stop at the reward. We checked 23 programs against each brand's own page to show what actually makes them work - and how to build your own.
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A goal-first guide to customer retention: the five targets worth setting, how to make each one SMART, and the strategy that hits it.
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A practical guide to building a referral partner program: how it differs from customer referrals, a 6-step setup, commission models, the metrics that matter, and why most stall.
Thomas Nguyen
A clear-eyed look at ecommerce retention benchmarks: the one number worth trusting, why most by-industry tables mislead, and how to benchmark against yourself.
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A step-by-step guide to automating customer retention across the customer lifecycle, from onboarding to win-back.
Thomas Nguyen
Most retention guides stop at the numbers. This one shows how to read your retention data and turn each metric into a concrete loyalty play for your Shopify store.
Thomas Nguyen
Customer acquisition and retention aren't a contest. Here's what each really costs, when to prioritize which, and a simple LTV:CAC way to decide your split.
Thomas Nguyen
A referral code ties a discount to a person, not just a price. Here's how referral codes work, real ecommerce examples, and how to set one up on your store.
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15 loyalty program emails your store should send, each with a copy-paste template, subject line ideas, and the exact trigger that sends it. Plus a metrics cheat sheet and how to automate the whole thing with Shopify Flow.
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Customer engagement and loyalty aren’t the same thing. Here’s how they differ, seven strategies that build both, and the metrics that tell you it’s working.
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Most SaaS referral programs spike at launch, then fade. The fix isn't a better announcement. It's treating referral as an operation, not a campaign. Here's how to build one that keeps producing.
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Most B2B brands already get referrals by accident. Here’s how to turn them into a system: readiness checks, a 5-step build, and why most programs stall.
Thomas Nguyen
The Hyatt loyalty program (World of Hyatt) offers the best value per point in travel. See how to earn free nights, unlock elite tiers, and find the top sweet spots.
Thomas Nguyen
The American Airlines loyalty program is a $30B engine, not a perk. See how AAdvantage turns points into status, partners, and a retention flywheel you can copy.
Thomas Nguyen
Walmart's loyalty isn't a points game — it's infrastructure. See how the Walmart loyalty program turns subscription, cashback, and retail media into profit.
Thomas Nguyen
What can an airline teach your store about retention? See how the Lufthansa loyalty scheme builds status, monetizes miles, and turns loyalty into infrastructure.
Thomas Nguyen
The Hilton loyalty scheme just made elite status far easier to reach. See how Hilton Honors tiers, points sweet spots, and perks stack up for 2026 travelers.
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The JCPenney rewards program turns points into a branded "CashPass" currency. See how its earn rates, stacking, and 45-day expiry are engineered to drive sales.
Thomas Nguyen
The Avis loyalty program (Avis Preferred) lets you skip the counter and earn free rental days. See how the tiers, points math, and status shortcuts work in 2026.
Thomas Nguyen
Brand loyalty and consumer behavior are engineered, not accidental. See how Nike, Sephora, and others reshape buying habits - and how ecommerce brands can copy it.
Thomas Nguyen