Why we built Joy
Thomas
CPO & Co-founder, Joy Loyalty
We are Avada Commerce. For years we've built some of the most-used apps on Shopify — Avada SEO, Chatty, Air Reviews, PDF Invoice, and more — with earlier roots in Magento through Mageplaza and its 200+ extensions. Scaling thousands of merchants gave us a front-row seat to the same problem, over and over.
We watched ad costs skyrocket. Brands poured money into acquisition, only to lose customers as fast as they won them. CAC kept climbing, CLV stayed flat — an expensive treadmill that never ends. The math was brutal, and it was getting worse for everyone.
Just like SEO is the stable, long-term way to acquire customers, loyalty should be the stable, long-term way to keep them.
So in 2021 we built Joy: a loyalty product with great support, a program that bends to your rules, and seamless extension into your existing stack — something that compounds. Invest back into your customers, not just your ads, and growth stops leaking out the bottom.
Our core DNA has never changed: customer support. We sell service, not just software — because technology that bends to your brand is only worth as much as the team standing behind it when you need to move fast.
Today Joy powers loyalty for 20,000+ brands across 32+ countries, and the mission is unchanged: turn one-time buyers into lifelong customers, starting with yours.
