What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first.
Redeem in Cart is rebuilt — its own full-screen editor, eight style presets, an On-brand scan, a points slider for dynamic rewards, and free shipping redeemed from the cart. No page reload.
Thomas Nguyen
A discount-only reward menu leaves points sitting. Here's how an environmental reward spends that balance without cutting into your margin again.
Thomas Nguyen
Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel.
Thomas Nguyen
Real cashback customers spend at checkout — no points math, no coupon codes. How store credit rewards work, and why the value stays in your store.
Thomas Nguyen
Points, tiers, expiry reminders, referrals — every loyalty moment can happen in the chat your customers already use. Here's how to run it on LINE.
Thomas Nguyen
Most loyalty dashboards show activity, not profit. This guide covers the metrics that actually prove ROI, and how to read each one so you know your program is paying for itself.
Thomas Nguyen
Two new Klaviyo triggers remind customers about coupons they redeemed but never used — After Redeem and Before Expire — so the discount you gave them actually turns into an order.
Thomas Nguyen
Joy now builds each customer's referral link for their own Shopify market — right storefront, right language, right currency — automatically.
Thomas Nguyen
Joy now shows points earned, redeemed, and the new balance right inside Shopify POS — so the counter becomes a loyalty moment, not a missed one.
Thomas Nguyen
VIP tier perks can now run on a schedule and hand the choice to the customer — a free gift they pick, once a year, on repeat. Retention you can put on a calendar.
Thomas Nguyen
Ask Shopify's built-in AI about points, tiers, rewards, referrals, and loyalty revenue in plain language — straight from your admin.
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A global store credit expiration setting, plus per-program overrides for Place Order, Referral, and Milestone. Set a deadline that brings customers back — and keep your liability in check.
Thomas Nguyen
Embed Judge.me reviews directly inside your Joy Unified Widget. Customers read and write reviews, earn points, and never leave your loyalty surface.
Thomas NguyenBrands run loyalty on Joy
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