Stay up to date with the latest Joy Loyalty features, improvements, and product announcements. See what's new and what's coming next.
Joy now rewards customers who comment during your Instagram Live broadcasts — automatically. Includes a Shopify Flow trigger so every Live comment can chain into Klaviyo flows, Shopify tags, Slack pings, or any downstream action.
A new Shopify Flow trigger fires every time a customer replies to your Instagram Story — connect it to Klaviyo, tag them in Shopify, DM them, or any other Flow action. Joy detects the reply. You write the playbook.
Joy's old AI answered basic questions and often got them wrong. Joy AI Agents is a complete rebuild — automated onboarding, form prefill, canvas planning, program health audit, and persistent memory across sessions.
A product is missing during setup? Add it right there. Joy now lets you create and edit customers, products, and collections in a modal — no tab switching.
The Loyalty Hub is a full-page loyalty experience built natively into Shopify New Customer Accounts — no separate loyalty page, no redirects, no friction.
Place Order V2 now supports per-currency earning rates — set 1pt/€2 EUR and 1pt/$1 USD in the same program. Every Shopify Market, earning the right amount.
Birthday month, weekends, specific days — set your exclusive deals once and Joy activates them on schedule, every time, automatically.
Joy now tags customers in Shopify the moment they join your loyalty program — across every touchpoint. Segment and target your real members.
Set a cap on how many customers can redeem a reward. When the limit is hit, it shows as sold out — automatically. First come, first served.