LatestProduct update
Customer import dates: set when imported points and credit expire
Add a Create Date to points imports and an Expires At date to store credit imports, so imported balances expire on the right day.
Thomas Nguyen
October 2026
- Latest
- Latest
LatestProduct updateTier assessment reminder: warn members before they drop a tier
Members at risk of dropping a tier now get an email before the review, with the amount they still need and the review date.
Thomas Nguyen - Latest
LatestProduct updateB2B Companies in Joy — see every account and set its tier
See each B2B company's tier, spend and next-tier progress in one list, and set any company's Partner tier by hand.
Thomas Nguyen
September 2026
- Product update
You renamed the program in Joy. Your loyalty page kept the old name.
The loyalty page is now built inside Joy — a live preview beside every setting, fifteen drag-to-reorder sections, eight industry templates, and earn, redeem and VIP tier cards that read your live programs instead of text typed into the page.
Thomas Nguyen - Product update
Your customer is in the cart with points they never spent
Redeem in Cart is rebuilt — its own full-screen editor, eight style presets, an On-brand scan, a points slider for dynamic rewards, and free shipping redeemed from the cart. No page reload.
Thomas Nguyen 
Product updateJoy now connects to Attentive: loyalty moments that send the SMS
Points, VIP tiers and birthdays now start SMS journeys in Attentive. Joy sends the moment, Attentive sends the text.
Thomas Nguyen
Product updateShopify Store Credit: How to Use It to Drive Repeat Orders
Shopify store credit explained: what it is, five use cases that drive repeat orders, how to set it up in Joy, and the operational rules that keep it clean.
Thomas Nguyen
Product updateYour loyalty widget now takes its look from your storefront
Joy now reads your storefront and matches the widget to it — colors, button style, fonts, logo and copy. You review every value before it applies.
Thomas Nguyen- Product update
Reward the SMS Opt-In — and the Phone Number That Makes It Possible
A customer can't subscribe to SMS without a number on file. Joy now rewards both steps — the phone number and the opt-in — each once, and only when Shopify confirms the subscription took effect.
Thomas Nguyen
August 2026
- Product update
Joy now connects to Claude and ChatGPT: ask your loyalty program anything
Joy now connects to Claude and ChatGPT through MCP. Ask about points, tiers, and performance in plain language, and see how real answers can shape your next move.
Thomas Nguyen
July 2026
Product updateHow to build a sustainable loyalty program that spends points
A discount-only reward menu leaves points sitting. Here's how an environmental reward spends that balance without cutting into your margin again.
Thomas Nguyen
Product updateSend a Reward to a Friend: Turn Redemption Into Acquisition
Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel.
Thomas Nguyen
Win more REPEAT PURCHASES
Loyalty insights and strategies to help you retain customers and grow repeat revenue.