Product Updates
The Unified Widget is here. Make your widget be your brand.
Joy's new storefront, rebuilt on Lit Web Components. Theme every detail through CSS design tokens. Request the upgrade through support.
Product Updates
Stay up to date with the latest Joy Loyalty features, improvements, and product announcements. See what's new and what's coming next.
Product Updates
Your loyalty emails, your brand — bring your own HTML, no separate email tool needed
Switch any notification email to HTML mode and edit the whole template — header, nav, banner, footer — with Liquid variables for personalization. On every Joy plan.
Product Updates
Your most engaged customers show up to your Instagram Lives. Now your loyalty program shows up too.
Joy now rewards customers who comment during your Instagram Live broadcasts — automatically. Includes a Shopify Flow trigger so every Live comment can chain into Klaviyo flows, Shopify tags, Slack pings, or any downstream action.
Product UpdatesShopify
Your customer just replied to your Instagram Story. Now you decide what happens next.
A new Shopify Flow trigger fires every time a customer replies to your Instagram Story — connect it to Klaviyo, tag them in Shopify, DM them, or any other Flow action. Joy detects the reply. You write the playbook.
Product UpdatesLoyalty Program
Joy AI Agents — the loyalty AI that actually acts
Joy's old AI answered basic questions and often got them wrong. Joy AI Agents is a complete rebuild — automated onboarding, form prefill, canvas planning, program health audit, and persistent memory across sessions.
Product UpdatesShopify
Add customers and products without leaving Joy
A product is missing during setup? Add it right there. Joy now lets you create and edit customers, products, and collections in a modal — no tab switching.
Product UpdatesShopify
Your loyalty program now lives inside your customers' Shopify account
The Loyalty Hub is a full-page loyalty experience built natively into Shopify New Customer Accounts — no separate loyalty page, no redirects, no friction.
Product UpdatesShopify
One loyalty program. Every currency. Fair points for every market.
Place Order V2 now supports per-currency earning rates — set 1pt/€2 EUR and 1pt/$1 USD in the same program. Every Shopify Market, earning the right amount.
Product Updates
Birthday month discounts, weekend deals — your exclusive discount now runs on its own schedule.
Birthday month, weekends, specific days — set your exclusive deals once and Joy activates them on schedule, every time, automatically.