Product Updates

Stay up to date with the latest Joy Loyalty features, improvements, and product announcements. See what's new and what's coming next.

Send a Reward to a Friend: Turn Redemption Into Acquisition
Product Updates

Send a Reward to a Friend: Turn Redemption Into Acquisition

Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel.

Store Credit Rewards: Real Cashback, Spent at Checkout
Loyalty StrategyProduct Updates

Store Credit Rewards: Real Cashback, Spent at Checkout

Real cashback customers spend at checkout — no points math, no coupon codes. How store credit rewards work, and why the value stays in your store.

How to Run Your Loyalty Program Inside LINE
Product UpdatesHow-to Guide

How to Run Your Loyalty Program Inside LINE

Points, tiers, expiry reminders, referrals — every loyalty moment can happen in the chat your customers already use. Here's how to run it on LINE.

Loyalty Program Metrics: The Numbers That Prove Your ROI
Loyalty ProgramLoyalty StrategyProduct Updates

Loyalty Program Metrics: The Numbers That Prove Your ROI

Most loyalty dashboards show activity, not profit. This guide covers the metrics that actually prove ROI, and how to read each one so you know your program is paying for itself.

Unused Coupon Reminders -Turn forgotten coupons into orders
Product Updates

Unused Coupon Reminders -Turn forgotten coupons into orders

Two new Klaviyo triggers remind customers about coupons they redeemed but never used — After Redeem and Before Expire — so the discount you gave them actually turns into an order.

A referral is only as good as where its link lands.
Product Updates

A referral is only as good as where its link lands.

Joy now builds each customer's referral link for their own Shopify market — right storefront, right language, right currency — automatically.

Your best in-store moment was going to waste. Now it earns loyalty.
Product Updates

Your best in-store moment was going to waste. Now it earns loyalty.

Joy now shows points earned, redeemed, and the new balance right inside Shopify POS — so the counter becomes a loyalty moment, not a missed one.

Let your best customers choose their gift — and earn it back every year
Product Updates

Let your best customers choose their gift — and earn it back every year

VIP tier perks can now run on a schedule and hand the choice to the customer — a free gift they pick, once a year, on repeat. Retention you can put on a calendar.

Joy now works inside Shopify Sidekick: ask your loyalty program anything
Product Updates

Joy now works inside Shopify Sidekick: ask your loyalty program anything

Ask Shopify's built-in AI about points, tiers, rewards, referrals, and loyalty revenue in plain language — straight from your admin.