What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first.
Joy now connects to Claude and ChatGPT through MCP. Ask about points, tiers, and performance in plain language, and see how real answers can shape your next move.
Thomas Nguyen
Two new Klaviyo triggers remind customers about coupons they redeemed but never used — After Redeem and Before Expire — so the discount you gave them actually turns into an order.
Thomas Nguyen
Joy now builds each customer's referral link for their own Shopify market — right storefront, right language, right currency — automatically.
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Joy now shows points earned, redeemed, and the new balance right inside Shopify POS — so the counter becomes a loyalty moment, not a missed one.
Thomas Nguyen
VIP tier perks can now run on a schedule and hand the choice to the customer — a free gift they pick, once a year, on repeat. Retention you can put on a calendar.
Thomas Nguyen
Ask Shopify's built-in AI about points, tiers, rewards, referrals, and loyalty revenue in plain language — straight from your admin.
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A global store credit expiration setting, plus per-program overrides for Place Order, Referral, and Milestone. Set a deadline that brings customers back — and keep your liability in check.
Thomas Nguyen
Embed Judge.me reviews directly inside your Joy Unified Widget. Customers read and write reviews, earn points, and never leave your loyalty surface.
Thomas Nguyen
Bundles get a bigger order. Loyalty points give a reason to come back. Joy × AOV.ai Bundles now show both in one row, right inside your loyalty widget.
Thomas Nguyen
Your reviews app and your loyalty app live in two surfaces. Customers write reviews in one and earn points in another, and the gap costs you the return signal. Joy × AG Product Reviews ships the fix as one plugin.
Thomas Nguyen
A new VIP tier entry reward that prices itself: pick a base and an upgrade variant, and Joy issues a coupon worth the difference — so members get the premium version at the base price. One config covers your whole catalog. Ultimate plan.
Thomas Nguyen
Joy's new storefront, rebuilt on Lit Web Components. Theme every detail through CSS design tokens. Request the upgrade through support.
Thomas Nguyen
Switch any notification email to HTML mode and edit the whole template — header, nav, banner, footer — with Liquid variables for personalization. On every Joy plan.
Thomas NguyenBrands run loyalty on Joy
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