LatestProduct update
FAQ section in the Joy widget — answer shoppers where they ask
Answer shoppers' questions inside the Joy widget, from the same FAQ list as your Loyalty page. AI drafts the wording in your store's voice.
Thomas Nguyen
November 2026
- Latest
October 2026
- Latest
LatestProduct updateBirthday store credit now pays out every year
Birthday store credit now pays every year, not just the first birthday. Programs set to Once per year were skipping every birthday after the first.
Thomas Nguyen - Latest
LatestProduct updateA new look for Joy's admin: Home, Programs, Integrations
Home, Reward programs, Membership, Integrations and Plans have a new look, plus a Discover new features carousel on Home.
Thomas Nguyen - Latest
LatestProduct updateMilestone rewards now get a claim email
Confirm every milestone claim: customers get an email with their code, expiry and balance, and Klaviyo and Shopify Flow get an event.
Thomas Nguyen - Latest
LatestProduct updatePerk type labels in the Joy widget
Show shoppers which tier perks come from joining and which from referring: a new Membership card setting adds "Entry reward:" and "Referral reward:" labels.
Thomas Nguyen 
Product updateLoyalty Hub editor — design your rewards page with a live preview
See your Loyalty Hub as customers do. A new editor shows a live desktop and mobile preview while you set layouts and card styles.
Thomas Nguyen
Product updateLet another app manage email consent in Joy
Keep your double opt-in in control: Joy stops changing email subscription status in Shopify and rewards the signup once the customer is confirmed.
Thomas Nguyen
Product updateCustomer import dates: set when imported points and credit expire
Add a Create Date to points imports and an Expires At date to store credit imports, so imported balances expire on the right day.
Thomas Nguyen
Product updateTier assessment reminder: warn members before they drop a tier
Members at risk of dropping a tier now get an email before the review, with the amount they still need and the review date.
Thomas Nguyen
Product updateB2B Companies in Joy — see every account and set its tier
See each B2B company's tier, spend and next-tier progress in one list, and set any company's Partner tier by hand.
Thomas Nguyen
September 2026
Product updateLoyalty page V2 — design it in one editor, with a live preview and AI
Version 2 of the loyalty page is built inside Joy: a live preview beside every setting, fifteen sections you drag into order, eight starting presets, and cards that read your live programs and tiers. Match it to your storefront in one scan, or ask Claude or ChatGPT for the rest.
Thomas Nguyen
Product updateYour customer is in the cart with points they never spent
Redeem in Cart is rebuilt — its own full-screen editor, eight style presets, an On-brand scan, a points slider for dynamic rewards, and free shipping redeemed from the cart. No page reload.
Thomas Nguyen
Win more REPEAT PURCHASES
Loyalty insights and strategies to help you retain customers and grow repeat revenue.