Product update
Thomas NguyenRead update
Joy now connects to Attentive: loyalty moments that send the SMS
Points, VIP tiers and birthdays now start SMS journeys in Attentive. Joy sends the moment, Attentive sends the text.
Thomas NguyenProduct updates
What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first.
All updates
Product updateSend a Reward to a Friend: Turn Redemption Into Acquisition
Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel.
Thomas Nguyen
Product updateStore Credit Rewards: Real Cashback, Spent at Checkout
Real cashback customers spend at checkout — no points math, no coupon codes. How store credit rewards work, and why the value stays in your store.
Thomas Nguyen
Product updateHow to Run Your Loyalty Program Inside LINE
Points, tiers, expiry reminders, referrals — every loyalty moment can happen in the chat your customers already use. Here's how to run it on LINE.
Thomas Nguyen
Product updateLoyalty Program Metrics: The Numbers That Prove Your ROI
Most loyalty dashboards show activity, not profit. This guide covers the metrics that actually prove ROI, and how to read each one so you know your program is paying for itself.
Thomas Nguyen
Product updateUnused Coupon Reminders -Turn forgotten coupons into orders
Two new Klaviyo triggers remind customers about coupons they redeemed but never used — After Redeem and Before Expire — so the discount you gave them actually turns into an order.
Thomas Nguyen
Product updateA referral is only as good as where its link lands.
Joy now builds each customer's referral link for their own Shopify market — right storefront, right language, right currency — automatically.
Thomas Nguyen
Product updateYour best in-store moment was going to waste. Now it earns loyalty.
Joy now shows points earned, redeemed, and the new balance right inside Shopify POS — so the counter becomes a loyalty moment, not a missed one.
Thomas Nguyen
Product updateLet your best customers choose their gift — and earn it back every year
VIP tier perks can now run on a schedule and hand the choice to the customer — a free gift they pick, once a year, on repeat. Retention you can put on a calendar.
Thomas Nguyen
Product updateJoy now works inside Shopify Sidekick: ask your loyalty program anything
Ask Shopify's built-in AI about points, tiers, rewards, referrals, and loyalty revenue in plain language — straight from your admin.
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Product updateIdle store credit doesn't drive sales. Now you decide when it expires
A global store credit expiration setting, plus per-program overrides for Place Order, Referral, and Milestone. Set a deadline that brings customers back — and keep your liability in check.
Thomas Nguyen
Product updateEvery extra click kills a review. Your loyalty widget just removed them all.
Embed Judge.me reviews directly inside your Joy Unified Widget. Customers read and write reviews, earn points, and never leave your loyalty surface.
Thomas Nguyen
Product updateJoy × AOV.ai Bundles: Loyalty Rewards on Every Bundle, Right in Your Loyalty Widget
Bundles get a bigger order. Loyalty points give a reason to come back. Joy × AOV.ai Bundles now show both in one row, right inside your loyalty widget.
Thomas Nguyen
Stop being ordinary. Start leading
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Brands run loyalty on Joy
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