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Joy vs. Growave

Growave Alternative: Best-in-class loyalty platform for every brand

Compare Joy and Growave to see which platform gives you more ways to reward customers, customize loyalty, and scale without limits.

4.9★1,689 reviews on Shopify
20,000+Shopify brands run loyalty on Joy

Feature comparison

Joy vs. Growave, side by side

Joy
Growave
Monthly fee
Joy: $499/mo
Growave: $999+/mo top tier
Free orders/mo
Joy: 7,000 (then $5 per 100)
Growave: 3,000 (then $10 per 100)
Product scope
Joy: Dedicated loyalty platform
Growave: All-in-one: loyalty, reviews & wishlists
Reward rule conditions
Joy: Customer, order, product & collection
Growave: Condition-based rules
VIP tier system
Joy: Advanced plan+
Growave: Available
Paid membership
Joy: Yes (Advanced plan+)
Growave: Not offered
Wallet passes (Apple/Google)
Joy: Yes (Advanced plan+)
Growave: Not offered
Social Rewards
Joy: Automatic Instagram story, comment & follow detection
Growave: Instagram UGC, no story detection
On-site touchpoints
Joy: 30+
Growave: Loyalty page, wishlist & reviews widgets
Cart drawer redemption
Joy: Yes (Advanced plan+)
Growave: Not offered
Support
Joy: Live chat on every plan, dedicated account manager on Advanced+
Growave: Email + chat
See full Joy pricing, plans & limits →

Competitor data last reviewed July 2026.

Why brands switch to Joy

Twice the capacity, deeper loyalty

More than double the order capacity

$499 on Joy covers 7,000 orders a month, then $5 per 100. Growave's top tier costs about double and includes 3,000 — with a $10-per-100 overage that climbs twice as fast as you grow.

Depth over bundle

Growave spreads its roadmap across loyalty, reviews, wishlists, and UGC. Joy puts everything into loyalty — which is why paid membership, wallet passes, and cart redemption exist here and not there.

Social Rewards that detect, not just collect

Joy rewards Instagram story mentions, comments, and follows automatically in real time. Growave collects Instagram UGC but can't turn a story mention into a reward on its own.

Redemption where it converts

Customers redeem points in the cart drawer without leaving the flow, and reward rules target products, collections, and customer segments. Growave supports neither cart redemption nor that rule depth.

By the numbers

Built for brands that demand flexibility at scale

Ready to build loyalty your way? Book a demo and see Joy in action.

Book a demo
20K+

businesses empowering

4.9/5.0

from 1,689 reviews on Shopify

194M+

revenue assisted by Joy

Zero-risk switch

Move from Growave to Joy — no lost points, no downtime

No migration fee

Switching costs you nothing. Our team moves your data and rebuilds your program at no charge — keep your budget for growth.

1-on-1 expert support

A dedicated specialist owns your migration end to end, so nothing slips and you always know what's next.

Your customer data stays private

Your customers' data is handled securely and never shared — transferred straight into your own Joy account.

Our migration team maps your points, tiers, and program — then rebuilds it in Joy before you go live.

See how loyalty migration works →
Book a migration call

FAQs · Joy vs. Growave

Answers

Find answers to common questions about Joy, Growave, and how the two compare.

  • Pricing
  • Migration
  • Features

Yes, for loyalty specifically. Joy Loyalty delivers more than double Growave's monthly order capacity at a lower top-tier price ($499 for 7,000 orders versus $999+ for 3,000), plus paid membership, wallet passes, automatic Instagram story detection, and cart-drawer redemption that Growave's loyalty module doesn't offer. Growave is the better fit if you also need reviews, wishlists, and Q&A managed inside the same app.

When you want reviews, wishlists, and Q&A running in the same app as loyalty. Growave bundles all of those alongside its loyalty module in one subscription, so a store that prefers a single vendor and one bill — rather than pairing Joy with a dedicated review app — gets broader coverage from Growave out of the box.

Growave is an all-in-one platform covering loyalty, reviews, wishlists, Q&A, and Instagram UGC. Joy is focused entirely on loyalty — with paid membership, Apple/Google Wallet passes, Instagram story detection, and cart drawer redemption that Growave does not offer. At a comparable tier, Joy also includes more than double the monthly order capacity.

Growave is an all-in-one platform bundling loyalty with reviews, wishlists, Q&A, and Instagram UGC — one app covering several jobs. Joy is focused entirely on loyalty, which means deeper feature development and more loyalty-specific capability.

No. Joy does not cover reviews, wishlists, or Q&A — switching to Joy for loyalty means running a separate app for those. Many merchants pair Joy with a dedicated review app. What Joy does cover, it covers more deeply than Growave's loyalty module.

Joy. At a comparable tier, Joy includes more than double Growave's monthly orders, and Joy's overage runs $5 per 100 orders against Growave's $10 per 100 at its Plus tier. For growing stores, that is more headroom without an upgrade.

Yes — paid membership programs, Apple/Google Wallet passes, automatic Instagram story detection, and cart drawer redemption. Growave's loyalty module covers standard points and VIP tiers with more limited condition logic.

Joy rewards Instagram story mentions, comments, and follows automatically based on real-time detection. Growave includes Instagram UGC features but does not support automatic story detection for loyalty rewards.

Joy includes live chat on every plan and a dedicated account manager from the Advanced plan. Growave provides email and chat support.

Our migration team handles the full move — points, members, tiers, and program setup — with no migration fee and no downtime for your customers.

Ready to give your loyalty program more room to grow?

20,000+

Brands run loyalty on Joy

4.9★

Shopify App Store rating

1,689

Merchant reviews