Shopify apps
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11 Best Shopify Loyalty Apps to Boost Customer Retention in 2026
We compared 11 Shopify loyalty apps on real pricing, ratings, and reviews, so you can pick with confidence instead of guessing.
Thomas NguyenThe Joy blog
Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
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Loyalty StrategyGift Cards and Loyalty: The December Revenue That Is Not Revenue Yet
Shopify does not count a gift card sale as a sale. That one rule moves part of December's revenue into January.
Thomas Nguyen
Program designWhere a Member Can Actually Spend Points at BFCM: Cart, Checkout, or Nowhere
Five screens sit between a product page and a paid order. Shopify decides which of them can carry a redeem button.
Thomas Nguyen
Loyalty StrategyStore Credit or a Discount: The BFCM Reward That Returns in January
Store credit is a payment method, not a discount. That one fact decides where it stacks, what it costs and when you pay.
Thomas Nguyen
How-to GuideShopify Scripts Deprecation: The First BFCM Without Them
Shopify Scripts stopped running on 30 June 2026. The scripts written only for last year's sale are the ones not yet missed.
Thomas Nguyen
How-to GuideWhat Does a Discounted Order Earn? Four Apps, Four Answers
A $100 jacket at 40% off: does it earn 100 points or 60? Four loyalty apps, four answers, and one test that settles it.
Thomas Nguyen
Program designDouble Points: The Three Settings That Decide What the Weekend Pays
Three settings decide which BFCM orders receive double points, and Joy, LoyaltyLion and Smile each handle them differently.
Thomas Nguyen
Loyalty StrategyDouble Points at BFCM: What a 2x Weekend Costs in Margin
A 2x weekend on a discounted order can take 10% of its gross margin. The full arithmetic, with every assumption printed.
Thomas Nguyen
Program designFree Shipping Rewards: The One Loyalty Reward Every Shopify Store Can Stack
Every Shopify store can stack a free shipping reward on a sale. Three published rules decide whether yours actually will.
Thomas Nguyen
Program designYour Thank-You Page Changed on 26 August. Check the Loyalty Sign-Up Still Shows.
Shopify replaced every remaining Thank you page on 26 August 2026. Check that your loyalty sign-up block survived it.
Thomas Nguyen
How-to GuideBFCM Readiness: Shopify Tests Checkout, Nobody Tests Your Widget
Shopify scale-tests checkout at 80,000 a minute. The risk you own is the storefront, measured on the signed-in path.
Thomas Nguyen
Shopify appsPostscript Pricing: Free to Install Means $49 a Month
Free to install carries a $49 monthly minimum, then $0.009 per SMS plus carrier fees the listing never puts a number on.
Thomas Nguyen
Shopify appsOmnisend Pricing: $16 Buys 12 Emails per Contact
Standard is $16 a month with a 6,000-email cap, which is twelve sends per contact. Unlimited email starts at $59 on Pro.
Thomas Nguyen
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