How is Joy different from Smile or Yotpo?

Joy shapes your program by your rules — earning actions, tiers, and rewards — and renders it on a native, on-brand page instead of a rigid template you have to live inside.

Will the loyalty page match my brand?

Yes. Joy creates a native Online Store 2.0 page that inherits your theme's fonts, colors, and layout, plus widgets across 30+ touchpoints carrying your logo, colors, and reward names.

Can I run points, VIP tiers, and referrals together?

Yes. Points, VIP tiers, referrals, memberships, and social rewards all run at once. Customers earn from every matching rule simultaneously, with independent limits and schedules per program.

Do customers need a separate login?

No. Joy honors Shopify's native customer accounts — no separate login, no friction — with SSO for B2B included.

Does it work with Shopify POS?

Yes. Loyalty runs online and in-store on Shopify POS with one shared balance that syncs in real time.

How much does Joy cost?

Joy is free to start on Shopify, with paid plans that scale as you grow. Every plan keeps the program fully on-brand.

The Shopify loyalty program, designed by your rules

Points, VIP tiers, and store credit in one on-brand program — built to drive repeat revenue and designed to look unmistakably yours.

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A best-in-class loyalty UI, unmistakably yours

Most apps trap your loyalty page inside their own builder. Joy ships a native Online Store 2.0 page in your theme — your fonts, colors, and reward names — polished enough to pass for a brand 10× your size.

Native OS 2.0 theme page
Your fonts, colors & reward names
Pixel-perfect, on-brand widget
SEO-indexable, 30+ languages

Earning rules, designed your way

Points for purchases, reviews, birthdays, sign-ups, visit streaks — even Instagram mentions. 30+ earning actions, each with the values, limits, and conditions you control.

30+ built-in earning actions
Custom point values & limits
Collection & product-level rules
Points, store credit, or both

Joy in-app earning rules showing the different ways customers can collect points

Stacked campaigns, full control

Base points, collection bonuses, 2×–3× holiday point multipliers, birthday-month rewards — all running at once. Customers earn from every matching rule, with independent limits and schedules per program.

Run unlimited programs at once
Bonus & seasonal campaigns
Anti-cheat throttling & expiry
Auto-deduct on refunds

Granular control, personal to every segment

Joy's rule engine targets rewards by segment, behavior, and tier — so every customer sees a program tuned to them, not a one-size-fits-all template. Compose conditions, limits, and schedules right down to the individual rule.

Segment by behavior, spend & tier
Per-segment earning & redemption rules
Conditions, limits & schedules per rule
Personalized rewards at member level

Best-in-class loyalty, ready for any brand

Joy gives every brand a best-in-class, on-brand loyalty program — with the power ambitious brands need to scale. Points, VIP tiers, referrals, memberships, and social rewards, in one platform that molds to your brand instead of forcing you into a template.

20,000+

Brands run loyalty on Joy

$194M+

Revenue assisted by Joy

4.9★

1,600+ Shopify reviews

One platform, every way to reward

Points, referrals, milestones, VIP tiers and store credit — run any program, or all of them at once, shaped by your rules.

Reward every action, your way

Let customers earn points on purchases, profile completion, and social actions — then redeem them on your terms. Smart FIFO expiration retires the oldest points first to keep balances clean.

30+ earning actions, your point values
Smart FIFO point expiration
Points, store credit, or both

Loyalty that shows up everywhere they shop

Most loyalty programs hide behind a login page. Joy lives across 30+ touchpoints — widget, product page, cart, checkout, account, and POS — so customers never forget their rewards exist.

A floating widget — opt in, check points, browse rewards without leaving the page.

One-tap opt-in
Always accessible
Zero friction

Loyalty pages that look the part

Real Joy programs from real brands — every one unmistakably its own.

Explore the inspiration gallery

Les Gars du Sud's La Piscine membership club

Shopify-native, built to a higher standard

Joy lives where your store already does — your loyalty data sits exactly where Shopify expects it, held to enterprise standards.

Checkout extensions

Earn and redeem points natively at checkout on Shopify Plus. No redirects, no friction.

Customer account page

Points, tier progress, and rewards appear right inside Shopify's native customer account.

Metafield sync

Points, tier, and spend sync to customer metafields — ready for Liquid, Segments, and Flow.

Shopify Functions perks

VIP discounts and free shipping run as real Shopify Functions, never workaround scripts.

Segments & Reports

Query loyalty data with ShopifyQL and build segments like “Gold tier, spent $500+”.

Shopify POS

One balance online and in-store. Customers earn and redeem at the counter in real time.

One profile across every channel

One member profile across web, wallet and counter — points follow your customers everywhere. Tap any device to look closer.

Built on Shopify. Open everywhere

Full REST API, webhooks, JS SDK and Hydrogen-ready components — Joy slots into the stack you already run.

Shopify Flow

22 triggers, 7 actions. Automate any loyalty play from VIP unlocks to win-back flows, without a line of code.

Klaviyo

Push loyalty events into your top email channel. Personalize lifecycle flows by tier and points.

Explore 30 more

Know exactly what's working

Track redemption, repeat rate, CLV, and revenue assisted by loyalty in one dashboard. See which programs, tiers, and campaigns drive real incremental revenue — then double down.

Revenue assisted by loyalty
Redemption & repeat-rate tracking
Per-program & per-tier breakdowns
Export to Shopify Segments

Real brands. Real, measured returns

Verified results — hover a brand for the number that matters.

1,700%

ROI · 98.5% MoM growth

Joy concludes all the functions that every membership program should have.

Liz · Cool-Vita

$110K+

Assisted revenue in 14 days

197%

MoM growth · 55% redemption

94%

Member enrollment rate

Joy's team handled the migration flawlessly — nobody even noticed we switched platforms.

The Tinsel Rack

60%

MoM growth · 40% redemption

14K+

Members · 10% revenue growth

You've gone above and beyond and exceeded our expectations as a partner.

Giles Davies · The Game Collection

43%

Loyalty-driven revenue

318%

ROI · 40% fewer CS tickets

71.5%

MoM growth · 56K+ members

Read all case studies

Frequently asked questions

: Joy shapes your program by your rules — earning actions, tiers, and rewards — and renders it on a native, on-brand page instead of a rigid template you have to live inside.
: Yes. Joy creates a native Online Store 2.0 page that inherits your theme's fonts, colors, and layout, plus widgets across 30+ touchpoints carrying your logo, colors, and reward names.
: Yes. Points, VIP tiers, referrals, memberships, and social rewards all run at once. Customers earn from every matching rule simultaneously, with independent limits and schedules per program.
: No. Joy honors Shopify's native customer accounts — no separate login, no friction — with SSO for B2B included.
: Yes. Loyalty runs online and in-store on Shopify POS with one shared balance that syncs in real time.
: Joy is free to start on Shopify, with paid plans that scale as you grow. Every plan keeps the program fully on-brand.

Stop being ordinary. Start leading