BON Alternative: Best-in-class loyalty platform for every brand

For Shopify brands wanting loyalty beyond the core, yes — Joy Loyalty adds paid membership, Apple/Google Wallet passes, automatic Instagram story detection, and cart drawer redemption that BON offers on none of its plans, and reaches 30+ on-site touchpoints versus BON's loyalty page, account page, and cart. BON is the better fit if you run high order volume on a tight budget and want its 0% transaction fee with unlimited orders over Joy's flat $499 for 7,000 orders.

BON wins on cost for high-volume stores: its 0% transaction fee with unlimited orders avoids Joy's $5-per-100 overage above the 7,000 included orders, so a high-order, budget-focused brand running core loyalty and VIP tiers pays less on BON — and BON bundles those essentials without Joy's deeper feature set.

Both are Shopify loyalty platforms, but they differ on pricing model and feature depth. BON runs a transaction-fee model with unlimited orders; Joy charges a flat monthly fee with a per-order rate above the included limit. Joy also includes paid membership, Apple/Google Wallet passes, Instagram story detection, and cart drawer redemption — none of which BON offers.

It depends on your volume and priorities. BON's 0% transaction fee with no order cap is cost-effective for high-volume stores on a tight budget. Joy's flat monthly pricing is predictable and carries the broader feature set — membership, wallet passes, Instagram rewards — that BON does not include at any price.

Yes — paid membership programs, Apple/Google Wallet passes, automatic Instagram story detection, cart drawer redemption, and a custom API on the Ultimate plan. BON covers solid core loyalty without any of these.

Joy covers 30+ touchpoints — cart drawer, checkout, POS, pop-ups, product pages. BON focuses on core surfaces: loyalty page, account page, and cart. For loyalty visible across more of the customer journey, Joy goes further.

Joy automatically detects Instagram story mentions, comments, and follows and rewards customers for them. BON supports basic social following without story detection. For DTC brands active on Instagram, that is a meaningful gap.

No. Joy lets customers redeem points directly in the cart drawer without interrupting checkout; BON does not offer cart drawer redemption.

Joy includes live chat on every plan and a dedicated account manager from the Advanced plan. BON provides email and chat support.

Our migration team handles the full move — points, members, tiers, and program setup — with no migration fee and no downtime for your customers.