Loyalty Strategy
Top 7 Free Loyalty Programs for Small Businesses
We’re breaking down the best free loyalty programs for small businesses, so you can find the perfect fit to boost customer loyalty and drive repeat sales.
Thomas Nguyen
Read articleThe Joy blog
Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
Global Markets
Loyalty doesn't look the same in every market. Payment habits, preferred channels, and the rewards that land shift from region to region — and a program built for one market can fall flat in another. Here's what loyalty looks like around the world, so you can reward your customers wherever they are, in a way that speaks their market and your brand.
Global MarketsLoyalty Programs in Europe: 4 Programs Worth Studying
Europeans join fewer loyalty programs and share less data.
Thomas Nguyen
Global MarketsBest Loyalty Programs in Malaysia: Market Trends, Top Examples
Malaysia's loyalty market is projected to hit US$784 million by 2029, growing at 18.2% CAGR.
Thomas Nguyen
Global MarketsLoyalty Programs in South Africa: The Top Programs and How They Work
An in-depth guide to the top loyalty programs in South Africa, including how each one works, their earn rates, and which rewards actually deliver value for everyday shoppers.
Thomas Nguyen
Global MarketsTop Loyalty Programs in the UAE: Which Ones Actually Reward Sustainable Choices
Not every loyalty program in the UAE delivers on its promises.
Thomas Nguyen
Global MarketsLoyalty Programs New Zealand: What Works, What Fails, and What to Build for Your Business
We audited 10 loyalty programs in New Zealand on customer friction and retention ROI. See which models drive repeat visits and which ones fail.
Thomas Nguyen
Global MarketsUK Loyalty Schemes: The £9 Billion Market and What Business Leaders Need to Know
We broke down 10 schemes, from Tesco Clubcard to Wise, across technology, psychology, and operations to show what actually drives retention and how to apply it to your own store.
Thomas Nguyen
Global MarketsUS Loyalty Programs: Which Ones Actually Deliver ROI in 2026?
The US loyalty market hits $27 billion in 2026, but most programs create confusion, not loyalty.
Thomas Nguyen
Global MarketsTop 10 Loyalty Programs in Australia: Why They’re So Successful
Explore the 10 most successful loyalty programs in Australia and uncover what makes them thrive so you can take inspiration and build your own high-impact program.
Thomas Nguyen
Global Markets10 Best Loyalty Programs In Canada You Can Learn From
Discover Canada’s best loyalty programs, from AIR MILES to Tims Rewards, and what makes them so effective. Learn key strategies you can apply to build a high-impact program of your own.
Thomas Nguyen
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