Loyalty, rewards, and retention strategy for ambitious Shopify brands — playbooks, product deep-dives, and merchant wins from the Joy team.
Not sure which Shopify loyalty app is right for you? This guide compares 10 top choices—so you can choose with confidence and start building customer loyalty that lasts.
Thomas NguyenLoyalty doesn't look the same in every market. Payment habits, preferred channels, and the rewards that land shift from region to region — and a program built for one market can fall flat in another. Here's what loyalty looks like around the world, so you can reward your customers wherever they are, in a way that speaks their market and your brand.
Europeans join fewer loyalty programs and share less data.
Thomas Nguyen
Malaysia's loyalty market is projected to hit US$784 million by 2029, growing at 18.2% CAGR.
Thomas Nguyen
An in-depth guide to the top loyalty programs in South Africa, including how each one works, their earn rates, and which rewards actually deliver value for everyday shoppers.
Thomas Nguyen
Not every loyalty program in the UAE delivers on its promises.
Thomas Nguyen
We audited 10 loyalty programs in New Zealand on customer friction and retention ROI. See which models drive repeat visits and which ones fail.
Thomas Nguyen
We broke down 10 schemes, from Tesco Clubcard to Wise, across technology, psychology, and operations to show what actually drives retention and how to apply it to your own store.
Thomas Nguyen
The US loyalty market hits $27 billion in 2026, but most programs create confusion, not loyalty.
Thomas Nguyen
Explore the 10 most successful loyalty programs in Australia and uncover what makes them thrive so you can take inspiration and build your own high-impact program.
Thomas Nguyen
Discover Canada’s best loyalty programs, from AIR MILES to Tims Rewards, and what makes them so effective. Learn key strategies you can apply to build a high-impact program of your own.
Thomas NguyenBrands run loyalty on Joy
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