Product update
Your customers post about you on Instagram. Now you can reward them for it.
Joy automatically rewards customers with points when they mention your brand in an Instagram Story. Turn organic UGC into a loyalty loop.
Thomas Nguyen
What's new in Joy Loyalty
New features, improvements, and the latest from Joy.
March 2026
February 2026
Product updateReward Frequency, Not Just Spending: Introducing Order Count VIP Tiers
VIP tiers can now calculate based on number of orders, not just points or spending. Reward your most frequent shoppers.
Thomas Nguyen
Product updatePaid Memberships Without the Workarounds: Native Subscription Integration
Joy Loyalty now integrates natively with Joy Subscription to power paid membership tiers — no Shopify Flow hacking required.
Thomas Nguyen
January 2026
Product updateJoy Loyalty x Fullbalance: A Japan-ready Shopify stack for retention
When a Shopify Platinum Partner in Japan and Joy Loyalty work together, how do they turn a well-built store into repeat customers without relying on constant discounts?
Thomas Nguyen- Product update
Turn Instagram comments into rewards — automatically
Turn Instagram comments into loyalty rewards and transform social engagement into real customer value.
Thomas Nguyen 
Product updateStore Credit on Every Order: The Reward Customers Actually Understand
Place Order programs can now reward store credit directly — not just points. Instant, tangible, and automatically displayed everywhere.
Thomas Nguyen
Product updateBridge the Offline Gap: Earn Points by Submitting Receipts
Customers can now upload in-store receipts to earn loyalty points. Bridge your online and offline experience with one program.
Thomas Nguyen
December 2025
- Product update
Manage Loyalty flow directly in the Shopify admin
Manage loyalty flows directly in the Shopify admin. Reduce friction, simplify daily workflows, and make loyalty part of your everyday store operations.
Thomas Nguyen
October 2025
Product updateReward Anything: Custom Loyalty Programs Meet Shopify Flow
Joy's custom programs now integrate with Shopify Flow. Reward customers for any action Flow can trigger — the possibilities are limitless.
Thomas Nguyen
Win more REPEAT PURCHASES
Loyalty insights and strategies to help you retain customers and grow repeat revenue.