Product update
Manage Loyalty flow directly in the Shopify admin
Manage loyalty flows directly in the Shopify admin. Reduce friction, simplify daily workflows, and make loyalty part of your everyday store operations.
Thomas Nguyen
What's new in Joy Loyalty
New features, improvements, and the latest from Joy.
December 2025
October 2025
Product updateReward Anything: Custom Loyalty Programs Meet Shopify Flow
Joy's custom programs now integrate with Shopify Flow. Reward customers for any action Flow can trigger — the possibilities are limitless.
Thomas Nguyen
Win more REPEAT PURCHASES
Loyalty insights and strategies to help you retain customers and grow repeat revenue.