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Product update

Joy AI Agents — the loyalty AI that actually acts

Joy's old AI answered basic questions and often got them wrong. Joy AI Agents is a complete rebuild — automated onboarding, form prefill, canvas planning, program health audit, and persistent memory across sessions.

Joy AI Agent product update banner reading the loyalty AI that actually acts beside a dissolving 3D cube
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Why this matters

Joy AI Agents takes action on your loyalty program using your store's own data. Click "Set up with AI" during onboarding and the agent reads your store, plans a program, and prepares the settings in one conversation.

  • Build your program from store data

    The agent reads your products, order history, customer segments, and average order value, then creates earning programs, VIP tiers, and referral settings. Each one arrives as a configuration for you to confirm.

  • Ask questions about your own numbers

    Ask about your retention and the agent queries your revenue trends, customer cohorts, and order history through ShopifyQL. A collapsible Thinking section shows how it reached the answer.

  • Prefill settings where you configure them

    On the VIP Tier and Referral pages, the agent offers to prefill the configuration from your store data. The Quickstart checklist on your Home dashboard has inline AI at each step.

Try this
Open your VIP Tiers page and ask the agent about your tier setup. It offers to prefill your tier configuration from your store data.

How to access and use

  1. Step 1: Open Joy AI

    Click the magic wand icon in the bottom-left corner of the Joy app. The AI panel opens on the right side of the screen.

  2. Step 2: Ask or run a command

    Type your message in the Chat tab, or type / to pick a built-in command such as /plan-loyalty-program.

  3. Step 3: Review the preview card

    When you ask it to configure something, Joy AI shows a preview card with the fields and values it will set.

  4. Step 4: Apply and save

    Click the button on the card to open the settings page with the fields filled in. Review each field, then click Save.

Frequently asked questions

Will Joy AI change my program without my approval?

No. Most changes arrive as a prefilled form you save yourself. Adjusting a customer's points runs from a confirmation card once you approve it, and the activity log records it as an admin adjustment.

Can I see what Joy AI remembers about my store?

Yes. The Memory tab shows what Joy AI keeps between conversations, such as your program goals and past decisions. You can edit or delete any item there.

What if Joy AI gives me a wrong answer?

Verify it against Joy's documentation before you act on it, because Joy AI's answers are sometimes inaccurate.

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