Product update
Joy now connects to Attentive: loyalty moments that send the SMS
Points, VIP tiers and birthdays now start SMS journeys in Attentive. Joy sends the moment, Attentive sends the text.
Thomas Nguyen
What's new in Joy Loyalty
New features, improvements, and the latest from Joy.
September 2026
Product updateShopify Store Credit: How to Use It to Drive Repeat Orders
Shopify store credit explained: what it is, five use cases that drive repeat orders, how to set it up in Joy, and the operational rules that keep it clean.
Thomas Nguyen
Product updateYour loyalty widget now takes its look from your storefront
Joy now reads your storefront and matches the widget to it — colors, button style, fonts, logo and copy. You review every value before it applies.
Thomas Nguyen
Product updateReward the SMS Opt-In — and the Phone Number That Makes It Possible
A customer can't subscribe to SMS without a number on file. Joy now rewards both steps — the phone number and the opt-in — each once, and only when Shopify confirms the subscription took effect.
Thomas Nguyen
August 2026
Product updateJoy now connects to Claude and ChatGPT: ask your loyalty program anything
Joy now connects to Claude and ChatGPT through MCP. Ask about points, tiers, and performance in plain language, and see how real answers can shape your next move.
Thomas Nguyen
July 2026
Product updateHow to build a sustainable loyalty program that spends points
A discount-only reward menu leaves points sitting. Here's how an environmental reward spends that balance without cutting into your margin again.
Thomas Nguyen
Product updateSend a Reward to a Friend: Turn Redemption Into Acquisition
Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel.
Thomas Nguyen
Product updateStore Credit Rewards: Real Cashback, Spent at Checkout
Real cashback customers spend at checkout — no points math, no coupon codes. How store credit rewards work, and why the value stays in your store.
Thomas Nguyen
Product updateHow to Run Your Loyalty Program Inside LINE
Points, tiers, expiry reminders, referrals — every loyalty moment can happen in the chat your customers already use. Here's how to run it on LINE.
Thomas Nguyen
Product updateLoyalty Program Metrics: The Numbers That Prove Your ROI
Most loyalty dashboards show activity, not profit. This guide covers the metrics that actually prove ROI, and how to read each one so you know your program is paying for itself.
Thomas Nguyen
Product updateUnused Coupon Reminders -Turn forgotten coupons into orders
Two new Klaviyo triggers remind customers about coupons they redeemed but never used — After Redeem and Before Expire — so the discount you gave them actually turns into an order.
Thomas Nguyen
Product updateA referral is only as good as where its link lands.
Joy now builds each customer's referral link for their own Shopify market — right storefront, right language, right currency — automatically.
Thomas Nguyen
Win more REPEAT PURCHASES
Loyalty insights and strategies to help you retain customers and grow repeat revenue.