What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first.
Bundles get a bigger order. Loyalty points give a reason to come back. Joy × AOV.ai Bundles now show both in one row, right inside your loyalty widget.
Thomas Nguyen
Your reviews app and your loyalty app live in two surfaces. Customers write reviews in one and earn points in another, and the gap costs you the return signal. Joy × AG Product Reviews ships the fix as one plugin.
Thomas Nguyen
A new VIP tier entry reward that prices itself: pick a base and an upgrade variant, and Joy issues a coupon worth the difference — so members get the premium version at the base price. One config covers your whole catalog. Ultimate plan.
Thomas Nguyen
Joy's new storefront, rebuilt on Lit Web Components. Theme every detail through CSS design tokens. Request the upgrade through support.
Thomas Nguyen
Switch any notification email to HTML mode and edit the whole template — header, nav, banner, footer — with Liquid variables for personalization. On every Joy plan.
Thomas Nguyen
Joy now rewards customers who comment during your Instagram Live broadcasts — automatically. Includes a Shopify Flow trigger so every Live comment can chain into Klaviyo flows, Shopify tags, Slack pings, or any downstream action.
Thomas Nguyen
A new Shopify Flow trigger fires every time a customer replies to your Instagram Story — connect it to Klaviyo, tag them in Shopify, DM them, or any other Flow action. Joy detects the reply. You write the playbook.
Thomas Nguyen
Joy's old AI answered basic questions and often got them wrong. Joy AI Agents is a complete rebuild — automated onboarding, form prefill, canvas planning, program health audit, and persistent memory across sessions.
Thomas Nguyen
A product is missing during setup? Add it right there. Joy now lets you create and edit customers, products, and collections in a modal — no tab switching.
Thomas Nguyen
The Loyalty Hub is a full-page loyalty experience built natively into Shopify New Customer Accounts — no separate loyalty page, no redirects, no friction.
Thomas Nguyen
Place Order V2 now supports per-currency earning rates — set 1pt/€2 EUR and 1pt/$1 USD in the same program. Every Shopify Market, earning the right amount.
Thomas Nguyen
Birthday month, weekends, specific days — set your exclusive deals once and Joy activates them on schedule, every time, automatically.
Thomas NguyenBrands run loyalty on Joy
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