What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first.
Joy now tags customers in Shopify the moment they join your loyalty program — across every touchpoint. Segment and target your real members.
Thomas Nguyen
Set a cap on how many customers can redeem a reward. When the limit is hit, it shows as sold out — automatically. First come, first served.
Thomas Nguyen
Customers can now share their referral link via email — directly from your store. No copy-pasting, no friction. More referrals, less effort.
Thomas Nguyen
Four frictionless login methods now live in the Joy widget. Shop App for everyone, Google and Facebook for Shopify Plus — all without leaving the page.
Thomas NguyenEvery second counts in ecommerce. Every friction point costs you conversions. We just crushed one of the biggest: login friction. The Problem Customers arrive at your loyalty widget excited to earn points. Then they hit the login screen and friction sets in: another password to remember, another form to fill, another moment to abandon. Data shows it clearly — login friction kills conversion. The Solution: Two Ways to Sign In Starting today, Joy Loyalty offers two modern single sign-on (S
Thomas Nguyen
Staff generates a QR code in Shopify POS. Customer scans. Wallet pass added in under 30 seconds. The fastest in-store loyalty enrollment ever built.
Thomas Nguyen
Loyalty notifications via Apple & Google Wallet — points earned, tier changes, expiry alerts. Straight to customers' lock screens, no app needed.
Thomas Nguyen
Joy automatically rewards customers with points when they mention your brand in an Instagram Story. Turn organic UGC into a loyalty loop.
Thomas Nguyen
VIP tiers can now calculate based on number of orders, not just points or spending. Reward your most frequent shoppers.
Thomas Nguyen
Joy Loyalty now integrates natively with Joy Subscription to power paid membership tiers — no Shopify Flow hacking required.
Thomas Nguyen
When a Shopify Platinum Partner in Japan and Joy Loyalty work together, how do they turn a well-built store into repeat customers without relying on constant discounts?
Thomas Nguyen
Turn Instagram comments into loyalty rewards and transform social engagement into real customer value.
Thomas NguyenBrands run loyalty on Joy
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