Product update
Your best in-store moment was going to waste. Now it earns loyalty.
Joy now shows points earned, redeemed, and the new balance right inside Shopify POS — so the counter becomes a loyalty moment, not a missed one.
Thomas Nguyen
What's new in Joy Loyalty
New features, improvements, and the latest from Joy.
July 2026
Product updateLet your best customers choose their gift — and earn it back every year
VIP tier perks can now run on a schedule and hand the choice to the customer — a free gift they pick, once a year, on repeat. Retention you can put on a calendar.
Thomas Nguyen
June 2026
Product updateJoy now works inside Shopify Sidekick: ask your loyalty program anything
Ask Shopify's built-in AI about points, tiers, rewards, referrals, and loyalty revenue in plain language — straight from your admin.
Thomas Nguyen
Product updateIdle store credit doesn't drive sales. Now you decide when it expires
A global store credit expiration setting, plus per-program overrides for Place Order, Referral, and Milestone. Set a deadline that brings customers back — and keep your liability in check.
Thomas Nguyen
Product updateEvery extra click kills a review. Your loyalty widget just removed them all.
Embed Judge.me reviews directly inside your Joy Unified Widget. Customers read and write reviews, earn points, and never leave your loyalty surface.
Thomas Nguyen
Product updateJoy × AOV.ai Bundles: Loyalty Rewards on Every Bundle, Right in Your Loyalty Widget
Bundles get a bigger order. Loyalty points give a reason to come back. Joy × AOV.ai Bundles now show both in one row, right inside your loyalty widget.
Thomas Nguyen
May 2026
Product updateJoy × AG Product Reviews: Reward reviewers without splitting surfaces
Your reviews app and your loyalty app live in two surfaces. Customers write reviews in one and earn points in another, and the gap costs you the return signal. Joy × AG Product Reviews ships the fix as one plugin.
Thomas Nguyen
Product updateGive VIPs the upgraded variant for free - one reward covers every product
A new VIP tier entry reward that prices itself: pick a base and an upgrade variant, and Joy issues a coupon worth the difference — so members get the premium version at the base price. One config covers your whole catalog. Ultimate plan.
Thomas Nguyen
Product updateThe Unified Widget is here. Make your widget be your brand.
Joy's new storefront, rebuilt on Lit Web Components. Theme every detail through CSS design tokens. Request the upgrade through support.
Thomas Nguyen
Product updateYour loyalty emails, your brand — bring your own HTML, no separate email tool needed
Switch any notification email to HTML mode and edit the whole template — header, nav, banner, footer — with Liquid variables for personalization. On every Joy plan.
Thomas Nguyen
April 2026
Product updateYour most engaged customers show up to your Instagram Lives. Now your loyalty program shows up too.
Joy now rewards customers who comment during your Instagram Live broadcasts — automatically. Includes a Shopify Flow trigger so every Live comment can chain into Klaviyo flows, Shopify tags, Slack pings, or any downstream action.
Thomas Nguyen
Product updateYour customer just replied to your Instagram Story. Now you decide what happens next.
A new Shopify Flow trigger fires every time a customer replies to your Instagram Story — connect it to Klaviyo, tag them in Shopify, DM them, or any other Flow action. Joy detects the reply. You write the playbook.
Thomas Nguyen
Win more REPEAT PURCHASES
Loyalty insights and strategies to help you retain customers and grow repeat revenue.