What's new in Joy — feature releases, improvements and fixes for ambitious brands, newest first.
Staff generates a QR code in Shopify POS. Customer scans. Wallet pass added in under 30 seconds. The fastest in-store loyalty enrollment ever built.
Thomas Nguyen
Loyalty notifications via Apple & Google Wallet — points earned, tier changes, expiry alerts. Straight to customers' lock screens, no app needed.
Thomas Nguyen
Joy automatically rewards customers with points when they mention your brand in an Instagram Story. Turn organic UGC into a loyalty loop.
Thomas Nguyen
VIP tiers can now calculate based on number of orders, not just points or spending. Reward your most frequent shoppers.
Thomas Nguyen
Joy Loyalty now integrates natively with Joy Subscription to power paid membership tiers — no Shopify Flow hacking required.
Thomas Nguyen
When a Shopify Platinum Partner in Japan and Joy Loyalty work together, how do they turn a well-built store into repeat customers without relying on constant discounts?
Thomas Nguyen
Turn Instagram comments into loyalty rewards and transform social engagement into real customer value.
Thomas Nguyen
Place Order programs can now reward store credit directly — not just points. Instant, tangible, and automatically displayed everywhere.
Thomas Nguyen
Customers can now upload in-store receipts to earn loyalty points. Bridge your online and offline experience with one program.
Thomas Nguyen
Manage loyalty flows directly in the Shopify admin. Reduce friction, simplify daily workflows, and make loyalty part of your everyday store operations.
Thomas Nguyen
Joy's custom programs now integrate with Shopify Flow. Reward customers for any action Flow can trigger — the possibilities are limitless.
Thomas NguyenBrands run loyalty on Joy
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