Reward the SMS Opt-In — and the Phone Number That Makes It Possible
A customer can't subscribe to SMS without a number on file. Joy now rewards both steps — the phone number and the opt-in — each once, and only when Shopify confirms the subscription took effect.
Summarize this post with AI
Why this matters
Subscribe to SMS marketing is a new earning program in Joy. You reward customers with points the first time they opt in, and you can also reward the phone number the opt-in requires.
Let customers subscribe from the earn card
The earn card has a Subscribe action, so customers opt in without searching through Profile settings. Each customer earns the opt-in points once.
Reward the phone number separately
SMS consent needs a mobile number, so customers without one on file cannot subscribe. Add phone number reward pays its own points the first time a customer saves a number in the widget Profile.
Award points on confirmed consent
Joy issues the points when Shopify confirms the subscription took effect. The consent sits on the customer's Shopify record, so your SMS provider reads the same state you rewarded.
Open your Shopify customer list and filter by SMS subscribers. Note the count before you turn the program on, since it is the number this program exists to move.
How to access and use
Step 1: Add the program
Go to Reward programs → Earning programs, click Add rule, and choose Subscribe to SMS marketing. Name the rule, then set the run dates and the opt-in points.
Step 2: Turn on the phone reward
On the same screen, switch on Add phone number reward and give it its own points value.
Step 3: Check the widget Profile
In the Unified Widget, open Sections → Profile → Settings and confirm the SMS consent option is on.
Step 4: Save and turn on
Click Save, then Turn on.
Frequently asked questions
Are customers who already subscribed rewarded?
No. Customers who already had SMS consent or a phone number before you turned the program on are not rewarded retroactively.
Do customers lose points if they unsubscribe later?
No. Unsubscribing later, or removing the phone number, never takes back points already awarded.
Do customers need to subscribe to earn the phone reward?
No. The two rewards are independent and paid once each, so a customer who only adds a number still earns that reward, and one who does both earns both.
