Product update
Your customers want to refer friends. Now they can do it in one click.
Customers can now share their referral link via email — directly from your store. No copy-pasting, no friction. More referrals, less effort.
Thomas Nguyen
What's new in Joy Loyalty
New features, improvements, and the latest from Joy.
March 2026
Product updateYour customers just got four new ways to access their rewards — without a password
Four frictionless login methods now live in the Joy widget. Shop App for everyone, Google and Facebook for Shopify Plus — all without leaving the page.
Thomas Nguyen- Product update
Frictionless Login: Shop App & Email OTP Now Available
Why this matters Customers can now sign in to your loyalty widget without a password. Shop App login and email one-time codes take them to their points and rewards in fewer steps, and you can enable one method or both. Sign customers in through Shop Customers tap "Sign in with Shop App", authenticate in the Shop app, and return to your widget logged in. The widget updates without a page reload. Offer a one-time email code Customers enter their email, receive a 4-digit code, and enter it t
Thomas Nguyen 
Product updateIn-store loyalty enrollment in under 30 seconds — no app, no email, just a scan
Staff generates a QR code in Shopify POS. Customer scans. Wallet pass added in under 30 seconds. The fastest in-store loyalty enrollment ever built.
Thomas Nguyen- Product update
Your loyalty program now has a direct line to your customers' lock screen
Loyalty notifications via Apple & Google Wallet — points earned, tier changes, expiry alerts. Straight to customers' lock screens, no app needed.
Thomas Nguyen - Product update
Your customers post about you on Instagram. Now you can reward them for it.
Joy automatically rewards customers with points when they mention your brand in an Instagram Story. Turn organic UGC into a loyalty loop.
Thomas Nguyen
February 2026
Product updateReward Frequency, Not Just Spending: Introducing Order Count VIP Tiers
VIP tiers can now calculate based on number of orders, not just points or spending. Reward your most frequent shoppers.
Thomas Nguyen
Product updatePaid Memberships Without the Workarounds: Native Subscription Integration
Joy Loyalty now integrates natively with Joy Subscription to power paid membership tiers — no Shopify Flow hacking required.
Thomas Nguyen
January 2026
Product updateJoy Loyalty x Fullbalance: A Japan-ready Shopify stack for retention
When a Shopify Platinum Partner in Japan and Joy Loyalty work together, how do they turn a well-built store into repeat customers without relying on constant discounts?
Thomas Nguyen- Product update
Turn Instagram comments into rewards — automatically
Turn Instagram comments into loyalty rewards and transform social engagement into real customer value.
Thomas Nguyen 
Product updateStore Credit on Every Order: The Reward Customers Actually Understand
Place Order programs can now reward store credit directly — not just points. Instant, tangible, and automatically displayed everywhere.
Thomas Nguyen
Product updateBridge the Offline Gap: Earn Points by Submitting Receipts
Customers can now upload in-store receipts to earn loyalty points. Bridge your online and offline experience with one program.
Thomas Nguyen
Win more REPEAT PURCHASES
Loyalty insights and strategies to help you retain customers and grow repeat revenue.