New features, improvements, and the latest from Joy.
Joy's old AI answered basic questions and often got them wrong. Joy AI Agents is a complete rebuild — automated onboarding, form prefill, canvas planning, program health audit, and persistent memory across sessions.
A product is missing during setup? Add it right there. Joy now lets you create and edit customers, products, and collections in a modal — no tab switching.
The Loyalty Hub is a full-page loyalty experience built natively into Shopify New Customer Accounts — no separate loyalty page, no redirects, no friction.
Place Order V2 now supports per-currency earning rates — set 1pt/€2 EUR and 1pt/$1 USD in the same program. Every Shopify Market, earning the right amount.
Birthday month, weekends, specific days — set your exclusive deals once and Joy activates them on schedule, every time, automatically.
Joy now tags customers in Shopify the moment they join your loyalty program — across every touchpoint. Segment and target your real members.
Set a cap on how many customers can redeem a reward. When the limit is hit, it shows as sold out — automatically. First come, first served.
Customers can now share their referral link via email — directly from your store. No copy-pasting, no friction. More referrals, less effort.
Four frictionless login methods now live in the Joy widget. Shop App for everyone, Google and Facebook for Shopify Plus — all without leaving the page.
Why this matters Customers can now sign in to your loyalty widget without a password. Shop App login and email one-time codes take them to their points and rewards in fewer steps, and you can enable one method or both. Sign customers in through Shop Customers tap "Sign in with Shop App", authenticate in the Shop app, and return to your widget logged in. The widget updates without a page reload. Offer a one-time email code Customers enter their email, receive a 4-digit code, and enter it t
Staff generates a QR code in Shopify POS. Customer scans. Wallet pass added in under 30 seconds. The fastest in-store loyalty enrollment ever built.
Loyalty notifications via Apple & Google Wallet — points earned, tier changes, expiry alerts. Straight to customers' lock screens, no app needed.
Loyalty insights and strategies to help you retain customers and grow repeat revenue.