You run five markets. Slovakia, Czechia, Poland, Hungary, Croatia. One catalog, five currencies, five storefronts - and a referral program you were proud of.
So you did the obvious thing: a newsletter blast, every customer, "Refer a friend, you both get a reward." Clean campaign. Except your referral links all carried one prefix - /sk/. Your Czech customers clicked through to the Slovak store: Slovak language, euros instead of koruna, and a checkout that felt foreign. Your Polish customers, same. Four out of five markets got a link to somebody else's country.
The customers didn't email you about it. They just didn't convert. And a referral campaign that should have compounded quietly leaked most of its reach.
That's fixed now.
Every customer's link, in their own market
When you turn on multiple region rewards, Joy now builds each customer's referral link for the market they actually belong to. A Czech customer's link points to your Czech storefront. A Polish customer at your Polish one. Right language, right currency, right prices — the moment they click.
It works whether your markets live on subfolders (yourstore.com/cz/…) or on their own domains (yourstore.cz/…). Joy reads the customer's market from their address, matches it to your Shopify Markets setup, and generates the link accordingly.
And it's zero-config. There's no new setting to find, no per-customer work. If multiple region rewards are already on, Joy regenerates your existing customers' links in the background and gives every new customer the right link from sign-up. Your next newsletter blast just works — each customer carries their own market with them.
When you need to steer it
Most of the time, the automatic match is exactly right. When it isn't — a customer who moved, an address that doesn't tell the whole story — you can set it by hand.
Open any customer, and in Membership details, you'll see a new Market row: Czechia (auto) when Joy resolved it, (override) when you set it, or Default when the country doesn't match a market yet. Click the pencil, choose Auto-resolve or Override, pick a market, and save. The referral link regenerates on the spot.
One quiet detail that matters: this doesn't touch your rewards. The per-region reward amounts you already configured — 200 Kč for Czechia, 15 € For the EU, keep working exactly as they did. Markets decide the link; your region tabs decide the reward. Two independent systems, one toggle.
Why is the link the campaign
A referral is a recommendation with a link attached. If the link drops your best customer's friend onto the wrong storefront — foreign language, unfamiliar prices — the recommendation is already half-broken before they read a word. You spent the trust; the link wasted it.
Getting the market right isn't a nicety. In cross-border commerce, it's the difference between a referral that converts and one that bounces at a currency mismatch. Every link now lands where it should, so the trust your customer spent actually reaches the checkout.
Turn it on
If you sell through Shopify Markets and have multiple region rewards for your Referrals program, you already have this — Joy has regenerated your links. If you haven't turned on region rewards yet, you'll find it on the Referrals setup page.
It's on the Essential, Advanced, and Ultimate plans.
Your referral program was always meant to cross borders. Now the links do too.
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