Unused Coupon Reminders -Turn forgotten coupons into orders
Two new Klaviyo triggers remind customers about coupons they redeemed but never used — After Redeem and Before Expire — so the discount you gave them actually turns into an order.
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Why this matters
Follow up on redeemed coupons before they expire unused. Unused coupon reminders add two Klaviyo trigger events to Joy: one fires in the days after a customer redeems, the other in the days before the coupon expires.
Set the reminder days yourself
Add up to five reminder days per trigger to fit your program. Reminders stop as soon as the customer uses the coupon or it expires.
Keep reminders to one a day
Each customer gets at most one reminder a day, with all their unused coupons bundled into a single event. When both reminders fall on the same day, Joy sends only the before-expire one.
Send customers straight to the cart
Every reminder carries a Coupon link that applies the discount and opens the cart with the code active. Your email can also show the discount code, reward name, expiry date, and days left.
Set reminders three and seven days after redeem, and one and three days before expiry. In the before-expire email, show the days left next to the Coupon link.
How to access and use
Step 1: Open the Klaviyo integration
In Joy, open Integrations → Klaviyo.
Step 2: Select the reminder triggers
Click Select triggers, tick Joy: Unused Coupon - After Redeem, Joy: Unused Coupon - Before Expire, or both, then confirm.
Step 3: Set the reminder days
In the Unused Coupon Reminder block, add days for each trigger with + Add day, then click Save.
Step 4: Build the Klaviyo flows
In Klaviyo, go to Flows → Create Flow → Metric-Triggered, choose the trigger you selected, and set the flow live.
Frequently asked questions
Do coupons without an expiry date get reminders?
Yes, from After Redeem only. That trigger applies to all redeemed coupons, while Before Expire skips coupons without an expiry date.
Why can't I find the trigger in Klaviyo?
A metric appears in Klaviyo only after its first event fires. Save your settings in Joy and let one reminder trigger, or fire a test event first.
Why isn't an expected reminder email going out?
Check both sides. Confirm the trigger is enabled in Joy, then check that the matching flow is live in Klaviyo.
