Loyalty ROI Calculator

Uplift coefficients come from the top 20% of stores running Joy Loyalty, segmented by industry and gross-margin band — members buy more often, spend more per order, and stay longer.

The revenue lift adds four effects: bigger baskets (every member order carries the AOV uplift), more repeat orders (members repeat-buy more often), newly retained customers who start repeat-buying — weighted against your current retention, because low-retention stores have the most to gain — and new customers won through referrals.

Your projection is a range. The conservative scenario applies the benchmark uplifts to the 30% of customers who typically join a program; the optimistic scenario models 55% adoption with top-quartile execution (1.5× the benchmark uplifts). The program itself (rewards redeemed + subscription) is priced at 2.5% of revenue. Customer LTV gains compound on top in later years.

Projections are directional benchmarks drawn from real Joy stores, not guaranteed forecasts for any single store.