Send a Reward to a Friend: Turn Redemption Into Acquisition
Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel.
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Why this matters
Turn a redemption into an introduction. With Send a reward to a friend, a customer who redeems a free gift or gift card can pass it to someone else by email.
Reach new customers through a friend's gift
The friend finds the reward in the From friends section of My Rewards, even if they were never a loyalty member. They arrive with value to spend on a first order.
Deliver gift cards that work at checkout
Joy sends a native Shopify gift card the recipient can use at your checkout right away, with no second coupon to activate. The sender can schedule the send date to match a birthday.
Run the email through your own stack
Joy sends the gift email in-app with no setup, or fires a Shopify Flow trigger or a Klaviyo event so you build the email there. The in-app template is editable and comes with a live preview.
Turn on Send to Friend for one Gift card program. Then watch how many gifts get sent and how many recipients place a first order.
How to access and use
Step 1: Open your program
In Joy, go to Reward programs → Redeeming programs and open your Free gift or Gift card program.
Step 2: Turn on Send to Friend
In the program settings, find the Send to Friend card and turn it on.
Step 3: Choose an automation method
Pick Joy in-app notification (recommended), Shopify Flow trigger or Klaviyo trigger.
Step 4: Customize the email
For the in-app method, edit the Send gift to friend template under Notifications → Reward program and send yourself a test.
Frequently asked questions
Can a customer send a reward to their own email?
No. Sending a reward to your own email is blocked, so the feature cannot be used to double up on a reward.
What happens to sent gifts if I turn the feature off?
They stay valid. Turning it off only hides the Send to a friend button for new redemptions.
What if a gifted coupon expires before the friend uses it?
It is not refunded automatically. You decide whether to reissue it from the customer's profile.
