Joy now connects to Attentive: loyalty moments that send the SMS

A customer is a few points short of the reward they have been saving for. Another reached Gold this morning. A third has a balance that expires next Tuesday.

All three moments sit inside your loyalty program. Your SMS program, running in Attentive, sees none of them — so the texts those customers get this week are the same ones everyone else gets.

That gap is closed now.

Joy now sends loyalty moments to Attentive

Joy connects to Attentive in one authorization. From then on, every customer profile in Attentive carries their points balance, VIP tier, membership status, birthday and personal referral link, and those values update as they change in Joy.

On top of the profile data, Joy sends events. Pick the ones you want and each arrives in Attentive as a custom event that can start a journey — Joy - Points Eligible for Reward and Joy - VIP Tier Achieved among them. Each event carries the details a message needs, down to the reward name or the date a balance expires.

Attentive joins Klaviyo, Omnisend, Mailchimp, Drip and PushOwl on the list of platforms Joy already feeds. The difference is the channel: this one lands on the phone.

What you can build with this

Text the customer the moment a reward is within reach. Joy - Points Eligible for Reward fires with the reward name and the points it takes. The message writes itself: your points now cover this, redeem it here.

Stop points from expiring in silence. Joy - Points Expiring Soon fires seven days out with the amount and the date. A week is enough time to come back and spend them.

Make a new tier feel like an arrival. Joy - VIP Tier Achieved carries the tier name, so the welcome text names the status and what it unlocks — on the same day it happens.

Run the birthday as a two-step sequence. Joy - Birthday Reminder a week ahead, Joy - Birthday on the day. Anticipation first, reward second.

Segment by tier. With the VIP tier and points balance on every profile, a Gold-only offer is one segment filter away.

The loyalty program becomes the reason your SMS goes out.

One limit to name before you connect. Attentive receives 11 of Joy's events. Milestones, anniversaries, pre-reset tier reminders and the 30-day and 3-day expiry warnings do not reach it, so those moments stay with Joy's own emails.

How to set it up

Step 1 — Connect. In Joy, open Integrations → Attentive and click Connect. Approve access in the Attentive tab that opens. Full guide.

Step 2 — Sync your customers. Click Sync again to send every customer's loyalty data to Attentive.

Step 3 — (Optional) Subscribe customers as they sync. Paste a Sign-up Source ID from Attentive's Sign-up Units. Without it, Joy updates only people who already subscribe to your Attentive messages.

Step 4 — Choose your events. Click Select triggers, tick the events you want, and confirm. Joy sends a test of each so they appear in Attentive, ready for your first journey.

The texts that work are the ones about the customer

A text lands in the same thread as messages from friends and family. That is what makes SMS work, and what makes it quick to burn — a text that fits anyone reads like noise, and the unsubscribe is one word away.

Loyalty data fixes the relevance problem at the source. A customer's points, tier and next reward are facts about that customer. A text built on those facts reads like service.

The reach is set by consent you already hold. A customer who never gave a phone number, or never opted in to your texts, sits in Attentive as a profile with loyalty data and no way to receive it.

For everyone else, the three customers from the top of this post each get their own text — the reward a few points away, the welcome to Gold, the reminder a week before the balance expires.

Every loyalty moment you text out is a reason to come back — and when that visit ends in a redeemed reward, it is an Assisted Order.

Open Journeys in Attentive, start one from a custom event, and pick Joy - Points Expiring Soon.

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