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Product update

Exclusive tier cards now show your words, not a points target

Your exclusive tier card on the New Loyalty page now shows your own description, not a points target. No description yet? It reads Exclusive tier.

An exclusive tier card with a crown badge and an Exclusive tier label beside a regular tier card that shows a points target
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Why this matters

Three changes on an exclusive tier card: no points target, your description leads, and a clean fallback

An exclusive tier is assigned by hand, so no number of points reaches it. When a tier kept a points target, its card on the New Loyalty page printed it. The card now says what the tier is.

  • No points target

    The card no longer shows a points figure. Customers do not reach this tier with points, so the card stops implying they do.

  • Your description leads

    The card shows the description you wrote for the tier. Shoppers see it in their own language when a translation exists.

  • A clean fallback

    No description of your own? The card says Exclusive tier.

Illustrative question
My Brand Ambassador tier is invite-only. How do I tell shoppers what it is instead of showing points? Open the tier in Membership, write a description that says what members get, and save. The card on your New Loyalty page shows it.

How to access and use

  1. In Joy, go to Membership and open your exclusive tier.
  2. Write the description shoppers should read on the tier card.
  3. Click Save, then open your New Loyalty page. The exclusive tier card shows that description in place of a points target.

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