Birthday store credit now pays out every year

Keep exploring

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  Product update

  A new look for Joy's admin: Home, Programs, Integrations

  Home, Reward programs, Membership, Integrations and Plans have a new look, plus a Discover new features carousel on Home.

  Thomas Nguyen|Oct 27, 2026
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  Product update

  Milestone rewards now get a claim email

  Confirm every milestone claim: customers get an email with their code, expiry and balance, and Klaviyo and Shopify Flow get an event.

  Thomas Nguyen|Oct 26, 2026
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  Product update

  Perk type labels in the Joy widget

  Show shoppers which tier perks come from joining and which from referring: a new Membership card setting adds "Entry reward:" and "Referral reward:" labels.

  Thomas Nguyen|Oct 21, 2026
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  Product update

  Loyalty Hub editor — design your rewards page with a live preview

  See your Loyalty Hub as customers do. A new editor shows a live desktop and mobile preview while you set layouts and card styles.

  Thomas Nguyen|Oct 19, 2026
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  Product update

  Let another app manage email consent in Joy

  Keep your double opt-in in control: Joy stops changing email subscription status in Shopify and rewards the signup once the customer is confirmed.

  Thomas Nguyen|Oct 16, 2026
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  Product update

  Customer import dates: set when imported points and credit expire

  Add a Create Date to points imports and an Expires At date to store credit imports, so imported balances expire on the right day.

  Thomas Nguyen|Oct 8, 2026
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  Product update

  Tier assessment reminder: warn members before they drop a tier

  Members at risk of dropping a tier now get an email before the review, with the amount they still need and the review date.

  Thomas Nguyen|Oct 8, 2026
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  Product update

  B2B Companies in Joy — see every account and set its tier

  See each B2B company's tier, spend and next-tier progress in one list, and set any company's Partner tier by hand.

  Thomas Nguyen|Oct 6, 2026