Birthday month discounts, weekend deals — your exclusive discount now runs on its own schedule.
Birthday month, weekends, specific days — set your exclusive deals once and Joy activates them on schedule, every time, automatically.
Summarize this post with AI
Your gold-tier customers hit their birthday month. They open your store. They're in a buying mood — it's their birthday, they want to treat themselves.
Your loyalty program has nothing special to say to them.
Meanwhile, you're manually updating your Member Exclusive Discount every month. Copying the same settings. Changing the dates. Turning it on. Remembering to turn it off. Running the same routine for 12 months a year, for every recurring promotion you want to run.
A birthday discount you have to manually configure for each customer isn't a birthday discount. It's a chore.
That changes now.
Written by
Thomas Nguyen is the CTO of Joy, a loyalty solution for Shopify and eCommerce brands. With years of experience building high-performance Shopify apps, Thomas aims to help merchants grow through customizable and retention-focused tools.
Related reading
-9cfb3e.webp&w=3840&q=75)
Product updateJoy now connects to Claude and ChatGPT: ask your loyalty program anything
Joy now connects to Claude and ChatGPT through MCP. Ask about points, tiers, and performance in plain language, and see how real answers can shape your next move.
Thomas Nguyen
Product updateHow to build a sustainable loyalty program that spends points
A discount-only reward menu leaves points sitting. Here's how an environmental reward spends that balance without cutting into your margin again.
Thomas Nguyen-9d2bb6.webp&w=3840&q=75)
Product updateSend a Reward to a Friend: Turn Redemption Into Acquisition
Redemption doesn't have to be the finish line. See how sending a reward to a friend turns your happiest customers into your next acquisition channel.
Thomas Nguyen