Mailchimp

Joy Loyalty and Mailchimp Integration

Enhance your marketing by integrating Joy Loyalty with Mailchimp to sync loyalty data and create personalized, automated email campaigns that boost engagement and retention.

How the Integration Works

By connecting Joy Loyalty with Mailchimp, merchants can seamlessly share valuable customer data to enhance their email marketing campaigns. This integration allows businesses to target customers based on their loyalty activity, creating highly personalized and automated campaigns. The following customer data is synced from Joy Loyalty to Mailchimp to help you create more effective and tailored marketing campaigns:

• Joy Point Balance: Show customers their current points to encourage redemptions.
• Joy Member Status: Identify whether a customer is enrolled in the loyalty program.
• Joy Referral Link: Include referral links in emails to boost word-of-mouth marketing.
• Joy VIP Tier: Highlight VIP status and offer exclusive rewards to premium members.
• Joy Birthday: Send personalized birthday greetings and special offers.

Benefits of Integrating Joy Loyalty and Mailchimp

• Personalized Marketing Campaigns: Leverage loyalty data to send highly targeted emails, such as reminders about points balances or VIP tier benefits.
• Enhanced Segmentation: Use customer loyalty data to segment audiences more precisely, based on loyalty points, referral status, or VIP tier.
• Automated Customer Journeys: Automate email campaigns triggered by loyalty milestones, like birthdays or VIP upgrades.
• Improved Customer Retention: Keep customers engaged with regular updates about loyalty rewards and personalized offers.

How to Integrate Mailchimp with Joy Loyalty

1. In the Joy Loyalty dashboard, go to the Integrations section and select Mailchimp.
2. Click Connect, and then sign in to your Mailchimp account to authorize access.
3. Once connected, data will sync automatically. If not, click Sync to manually sync loyalty data from Joy Loyalty to Mailchimp.

What to Do After Integrating with Mailchimp

• Create Automated Workflows: Set up automated workflows to reward loyal customers. For example, you can segment customers based on their loyalty tier and send them personalized emails.
• Segment Customers Based on Loyalty Criteria: Use loyalty data to create specific segments, such as sending emails to Gold tier customers or those with a certain point balance.
• Build Workflows with Loyalty Data: Use variables like points balance or tier information in your email content, automating touchpoints like order confirmations with loyalty updates.