Customer Loyalty Analytics: How to Measure and Improve Your Program

Customer Loyalty Analytics is basically about using data to understand how loyal your customers are and how to make them even more loyal. It helps businesses see how well their loyalty programs are working and find ways to improve them

11 min read
Customer Loyalty Analytics: How to Measure and Improve Your Program
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Thomas Nguyen

Thomas Nguyen

Thomas Nguyen is the CTO of Joy, a loyalty solution for Shopify and eCommerce brands. With years of experience building high-performance Shopify apps, Thomas aims to help merchants grow through customizable and retention-focused tool.

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