Listen to leading brands who choose Joy Loyalty over Smile
We know you invest heavily in loyalty programs only to see disappointing returns. Joy Loyalty changes that by delivering a solution that actually works. We focus on three sole values: exceptional value, powerful capabilities, and dedicated support. This approach has made Joy the preferred loyalty partner for leading brands worldwide.
Trusted by leading brands worldwide

Four Reasons Merchants Choose Joy Over Smile
1. More Value, Half Price
Joy delivers enterprise-grade loyalty capabilities at $499/month – half the cost of Smile's $999/month plan.
2. On-demand Customization For Your Brand Only
Our team brings your vision to life. While Smile forces you into their templates, Joy offers on-demand customization services to create a loyalty experience that perfectly matches your brand.
3. World-class Technical Toolkit for Growing Brands
Joy's developer-friendly approach includes comprehensive API access, webhook support, and Headless & Hydrogen compatibility – technical capabilities that Smile doesn't offer.
4. Dedicated Loyalty Consultants, Not Just Support Agents
Joy provides 24/7 live chat support with actual loyalty experts who understand retention strategy, not just technical troubleshooting. Your success is our mission.
Detailed Comparison: Joy vs Smile
Joy vs Smile | Joy | Smile |
---|---|---|
Pricing | $499 USD/ month | $999 USD/ month |
Usage | 7,000 monthly free orders. $5 per 100 additional order (negotiable) | Up to 7,500 monthly orders. $5 USD per additional 100 orders |
Shopify embed | Built for Shopify natively | Supports Multiple Platforms |
Reward rules | Advanced Customer, Order, Product, Collection conditions | No |
Account page extensions | 5 extensions | 2 extensions |
Checkout page extensions | 5 extensions | 2 extensions |
Fraud prevention | Yes | No |
Deep link (dynamic onsite button) | Yes | No |
APIs access | APIs, with customization | APIs |
Headless & Hydrogen | Yes | No |
On-demand customization | Yes | Limited |
Support | 24/7 Live chat support with loyalty expert | Live chat support with loyalty expert |
The Journey to Better Loyalty: Our Merchant's Story
When Pots and Pans Pie Co. migrated to Joy, they faced a common challenge: rising costs without improved performance. Their 14,000+ loyalty members deserved better. The switch to Joy took two weeks, with zero point loss during migration. Our team handled everything, allowing them to focus on their core business – making delicious pies. Using Joy's rule engine, they created personalized rewards based on customer purchase patterns. The results spoke for themselves: sales increased by 10% within just two months, and they achieved an impressive 67% voucher redemption rate – far above industry standards. What did they value most? Joy's dedicated support team regularly reviews their program performance and suggests improvements. With better results at half the price of Smile, Joy delivered the loyalty program their customers deserved.
Read the full case here:

Migrate Smoothly with Experts
We help +1000 enterprises worldwide migrate from Smile to Joy while securing your valuable customer data and loyalty history, with minimal disruption to their operations.
Learn more: Discover our step-by-step migration process

Our Dedication to Help Brands Move
- 1,000+ brands successfully migrated to Joy
- 2 weeks average time to launch your new program
- 10% average sales recovery within first 2 months
Explore Joy Resources
- Integration Directory: Connect Joy with your favorite tools
- Developer Documentation: Technical guides for custom implementations
- Migration Resources: Step-by-step migration planning tools
- Onboarding Checklist: Set your program up for success
Frequently Asked Questions
Q: How difficult is it to migrate from Smile.io to Joy?
A: Our specialists handle the entire migration process for you, including data export, member information transfer, and program setup. Most migrations are completed within 2 weeks with zero disruption to your loyalty members.
Q: Can I customize the look and feel of my loyalty program with Joy?
A: Absolutely! Joy offers unmatched customization options through both our user-friendly interface and theme-direct editing capabilities. You can create a fully branded loyalty experience that seamlessly matches your store design.
Q: How does Joy's pricing compare to Smile.io for high-volume stores?
A: Joy offers significantly better value for growing stores. With $499/ month subscription fee (vs. Smile's $999) and 7,000 monthly orders included and negotiable rates for additional volume, Joy scales affordably with your business. Many merchants save 30-50% compared to Smile.io when factoring in additional order charges.
Q: Does Joy offer implementation support?
A: Yes! Every Joy merchant receives dedicated onboarding support from our loyalty specialists. For Plus merchants or complex implementations, we offer enhanced white-glove service to ensure your program launches successfully.
Q: Can Joy replicate our existing loyalty program structure?
A: Joy's advanced rule engine and customization capabilities can replicate virtually any loyalty program structure while introducing opportunities for enhancement. Our specialists will work with you to not just match but improve your current program.
Ready to build a truly worthwhile loyalty program?
Don't settle for overpriced, inflexible loyalty solutions. Join thousands of growing brands that've discovered the difference in Joy's value.
Request a migration