About Korean Skincare
Korean Skincare, founded in early 2019, is an online destination offering a carefully curated selection of premium Korean skincare, makeup, and cosmetics. With a focus on quality and innovation, the platform provides customers with the very best products to enhance their beauty routines.
The brand prides itself on creating a safe, welcoming space for anyone interested in discovering the joy of skincare, whether people are just starting or are experienced beauty enthusiasts.
Problems
Korean Skincare had built a stable customer base over time, but it faced the challenge of expanding its reach to new customers without spending too much on marketing. Also, customer engagement and repeat purchases had slowed down, which presented a risk to long-term growth. Therefore, Korean Skincare wanted to enhance customer engagement and retention by developing more loyalty programs that reward repeat customers and foster deeper connections with the brand.
As a result, these two main priorities were brought to Joy:
Grow Korean Skincare’s customer base
Creating more loyalty programs to attract customers to take actions to give points/gifts
Effective Solutions for Real Results
1. Unlocking Growth: A Strategic Approach Leveraging Your Existing Customer Base
To help grow its customer base without spending too much on marketing, Korean Skincare implemented a referral program with Joy. This program incentivizes existing customers to share the brand with their friends and family by offering points for successful referrals. These points can be redeemed for their purchases, creating a win-win scenario that motivates loyal customers to promote the brand.
The referred friends, or referees, will also receive a discount voucher upon enrolling as members, making their first interaction with Korean Skincare memorable and appealing.
This dual-benefit approach fosters trust and encourages participation, allowing the brand to tap into the networks of existing customers to grow its audience organically and cost-effectively. As a result of implementing the referral program, Korean Skincare saw over 21K+ new members join the program.
2. Unlock More Ways to Earn Points
To boost customer engagement and encourage repeat purchases, Korean Skincare released more ways for customers to earn points. Customers can earn points by writing reviews, joining the club, following the brand’s social media accounts, and reaching specific milestones such as a set number of purchases,… These simple and interactive actions not only reward loyal customers but also help build a stronger online presence for Korean Skincare.
In addition, the brand will launch an exclusive privileges program to enhance the shopping experience. Members of this program can enjoy benefits like free shipping and access to special rewards called Superstar Gift.
The referral program and new ways to earn points, like writing reviews or sharing on social media, helped Korean Skincare attract new customers and keep existing ones engaged. Together, Korean Skincare saw over 21K+ new members, 71,5% MoM sales growth and 89% referral conversion rate.
Final thought
Collaborating with Korean Skincare has been a wonderful experience. Throughout our partnership, it was clear that the team’s dedication to creating meaningful customer connections and growing their brand was a top priority. The process was seamless and collaborative, and it’s been inspiring to see their vision for enhancing customer engagement come to life. We are grateful for the opportunity to work together and excited to support Korean Skincare as they continue to foster strong relationships with their customers and expand their presence in the beauty industry.
